1 adapt to the new situation and expand new ways of ideological and political education.
Innovating the means of ideological and political education with the help of new media platform.
In order to grasp the advantages and characteristics of new media, colleges and universities must strengthen network communication, so as to master the characteristics of network language and understand the dynamic situation of the network. Create diversified forms of ideological and political education with the help of new media platforms. For example, using the "official Weibo of colleges and universities", a novel self-media platform, to attract students to participate extensively and occupy a new position in ideological and political education in colleges and universities; At the same time, we can train a group of leaders of student cadres with advanced ideas, noble morality and certain influence and appeal, so that they can become "opinion leaders" in Weibo, give play to their exemplary role and actively carry out all the work of ideological education for college students.
1.2 Effective communication and integration into students' life
In the daily management of students' education, the lack of effective communication between educators and students and the lack of trust are the main reasons for the problems. At the same time, educators often rely on their "authority" to turn ideological and political education in colleges and universities, which should care about and train students, into blunt professional knowledge teaching and daily management, which intensifies the distance between college educators and college students, thus naturally causing students to have bad psychology such as "being afraid of teachers" and "being afraid of teachers". With the development of modern science and technology, the Internet is more and more closely related to people's lives. Cyberspace has become an important spiritual world of people's lives and an important channel for students to "vent their anger", which is manifested in the form of new online media such as SMS, blog, Weibo and WeChat. At the same time, the network also broadens the space of ideological and political education in colleges and universities, making it possible to innovate educational methods. Educators can pay attention to students' network dynamics at any time by using the network platform, truly integrate into students' daily life and psychological world, relieve students' psychological vigilance in the process of communication, stimulate students' subjective spirit, and promote effective "dialogue" between the two sides. Through this kind of "dialogue" under the network new media environment, it is beneficial for our college educators to grasp the inner world of college students, appear in various environments that students need in time, and improve the effectiveness of ideological and political education in colleges and universities.
1.3 respond in time and establish an effective linkage disposal mechanism.
Understanding students' ideological trends and grasping students' information in time is the key to effectively carry out ideological and political education in colleges and universities. In the network ideological and political education under the new media situation, we should mainly build an information network system with college students' ideological and political education counselors as the core, strengthen the construction of class teachers, and the participation of student cadres and students' party member group, fully mobilize the enthusiasm of this group, give full play to the advantages of first-line contact with students' groups, and reflect students' situation in time and accurately, so as to solve students' various problems earlier, better and more accurately. In order to better cope with all kinds of emergencies, it is necessary to establish a fast and effective linkage emergency mechanism. In reality, new media can break through the existing network public opinion emergency mechanism in colleges and universities and feed back relevant information in a timely and effective manner. At the same time, new media plays an important role in dealing with a large number of online public opinions and college student affairs.
2. Based on the long-term, explore a new mode of network ideological and political education in colleges and universities 2. 1 Effectively improve the effectiveness of education and integrate the essence of education into the practice of network ideological and political education.
In the new media environment, while improving the level of higher education, college educators should face up to the power of the current network, focus on building a new model of ideological and political education in colleges and universities, integrate the original ideas, educational values and realistic ideological and political education contents of college educators into the network, make the network play its due role in ideological and political education, and infiltrate moral factors into this network education, so as to "teach" the essence of education and "nurture" it in practice.
2.2 Strengthen the construction of campus culture and broaden the space of ideological and political education.
Campus culture construction is the top priority of college students' ideological and political education. In the new media environment, how to use network technology to introduce students into a good campus cultural environment correctly and effectively must make full use of various network platforms, so that students can truly feel the equality of communication in the brand-new campus culture, and also enable our ideological and political educators to control the highland of online public opinion and master the right to speak and take the initiative in the network, thus improving and enriching the form and content of our ideological and political education.
2.3 Change the concept of ideological and political educators
With the rapid development of network information technology today, if the ideological and political education of college students can't keep pace with the times, then the ideological and political education of college students must not keep pace with the times. As the main body of ideological and political work in colleges and universities, ideological and political educators must know new things forward-looking, finally master new things, and work with an open mind. In the new media era, for ideological and political educators in colleges and universities, it is necessary to understand the current situation, fully grasp the new media, correctly guide students on the new media platform, and explore new ways of ideological and political education on the Internet.
2.4 Give full play to the advantages of the media, and effectively carry out the practical activities of network ideological and political education in colleges and universities.
The emergence of smart phones and new portable tablet computers and the popularization and application of media terminals have laid a good material foundation and technical support for colleges and universities to carry out online ideological and political education practice activities. As a product of high technology in the new media era, the widespread use of smart phones and new simple portable tablet computers enables all kinds of information to be transmitted to students in a timely and effective manner through various communication software. We can carry out ideological and political education with the help of convenient online platforms such as "Class Blog Contest", "online celebrity Lecture Hall" and "Spreading Positive Energy Weibo Writing Contest". So as to combine students' hobbies with the practice of ideological and political education and enhance the effectiveness of ideological and political education.