1. Policy support: In recent years, governments all over the world are vigorously supporting the development of the education industry, especially in the fields of online education and lifelong learning. For example, the government of China put forward the strategy of "Internet+Education" to encourage educational institutions to use Internet technology for innovation and development.
2. Economic factors: With the development of economy, people's demand for education is also increasing. Especially in some developing countries, due to the imbalance of educational resources, the demand for education and training market is very large.
3. Social demand: With the development of society, people's demand for education is constantly changing. For example, with the development of science and technology, there is an increasing demand for STEM (Science, Technology, Engineering and Mathematics) education. At the same time, with the advent of an aging society, the demand for lifelong learning is also increasing.
4. Competitive pressure: The education and training market is very competitive. On the one hand, traditional educational institutions such as schools and training institutions are competing for market share; On the other hand, emerging educational technology companies such as VIPKID and Ape tutor are also changing the education industry through technological innovation.
5. Impact of epidemic situation: The epidemic situation in COVID-19 has had a far-reaching impact on the education and training industry. On the one hand, the epidemic has restricted offline education activities, and the demand for online education has greatly increased; On the other hand, the epidemic has also accelerated the digital transformation of the education industry.
Generally speaking, the market of education and training institutions is affected by many factors, which have both opportunities and challenges. Educational institutions need to constantly innovate and adapt to changes in order to remain invincible in the fierce market competition.