Social morality is the simplest, lowest and most universal code of conduct in social life and the most basic condition for maintaining normal, orderly and healthy social public life. Therefore, social morality is the code of conduct that all citizens should follow in social communication and public life, and it is also the moral integrity that citizens should have. The Outline for the Implementation of Civic Morality Construction clearly stipulates the main contents and requirements of social morality with the words of "being polite, helping others, caring for public property, protecting the environment, and obeying the law". 1. Politeness is an excellent tradition of the Chinese nation, and it is also a moral code that people should abide by together in daily interpersonal communication. In people's interaction, pleasant tone, cordial address and sincere attitude are all manifestations of mutual respect and friendship. As the saying goes, "a good word warms three winters, and a bad word hurts people in June." Therefore, being polite can promote the unity and friendship between people and is a moral bridge to communicate the feelings between people. Being polite is one of the signs of social civilization and personal moral cultivation. People's behavior can best reflect a person's moral cultivation and civilization. Everyone who has self-respect and self-love should take paying attention to personal etiquette as the quality of success. However, in real life, people will still see all kinds of impolite phenomena. For example, some people often make rude remarks, swear words, don't apologize for their rudeness, make trouble without reason, be fierce, run away by bike after hitting someone, compete with each other by car, and refuse to give up their seats when they meet old people or women with children on the bus ... These are impolite performances that must be seriously overcome. Politeness includes many contents and requirements. What needs to be pointed out here is that the requirements and contents of politeness are not static, but will be constantly updated with the progress of society. For example, the Chinese nation has always had a tradition of hospitality, and "guests come to the door to be right", but in modern society, we should not only knock on the door quietly, but also make an appointment by phone in advance. In addition, with the continuous expansion of opening to the outside world, we have more and more contacts with foreign friends, so we must understand and master each other's customs and habits and respect each other's manners. 2. It is beneficial to help others. When a person is in trouble, everyone is willing to help others, treat others' difficulties as their own, and give warm and sincere help and care. This is helping others. In the real society, everyone lives in certain interpersonal communication, and it is impossible for every member of society to live in isolation. In life, everyone will encounter some difficulties, contradictions and problems, which need the care and love of others, but also need the support and help of others. If in social life, everyone can take the initiative to care for and help others, starting from themselves, starting from small things, and starting from now, so that helping others becomes a fashion in society, then you can get help from others anytime and anywhere and feel the warmth of society. In this sense, "helping others" means "helping yourself". Therefore, everyone should carry forward the spirit of helping others and take the initiative to love and help others. Specifically, we should do the following: First, "I am for everyone". Everyone should start with small things such as giving up their seats by car and helping disabled people cross the road, and form the habit of caring for others. The second is "sharing weal and woe". Accidents will happen. When others have misfortune and difficulties, help them enthusiastically and share their worries and problems. The third is "rescue in times of crisis". For example, every citizen should come forward, sacrifice himself to save others, and carry forward the righteousness when encountering such critical situations as gangsters, bullying and sudden danger. In recent years, a number of model figures such as Qin Bingkui, Zhang Dongjing, Zuo Baozhong and Sheng Xiaohong have emerged in our city. They are all role models for us to learn from. The fourth is enthusiastic about public welfare. Social welfare embodies the new socialist interpersonal relationship and is closely related to every citizen. Every citizen should pay attention to and support social welfare undertakings, give more love, add more true feelings, and be an enthusiastic person in social life, such as disaster relief, donating money to study, donating blood for free, donating money and materials to social welfare undertakings, etc. , thus making a strong contribution. Caring for public property, including all facilities in public places, is the material guarantee for improving people's living standards and enabling everyone to enjoy various services and conveniences. Whether to care for and protect public property or waste or destroy it is a reflection of whether a citizen has socialist morality. Every citizen should consciously abide by social morality and care for public property. First, take good care of the public property of the unit, distinguish between public and private, do not occupy public property, and do not turn public property into private property. But in real life, some people don't care about machinery and equipment; Some people try their best to save electricity and water at home, but they ignore the "ever-burning lamp" and "running water" at work and turn a blind eye; Some people even turn public affairs into private affairs and occupy public property at will, thinking that "public things are not taken for nothing." Second, we should take good care of public facilities, such as telephone booths, street lamps and related communication lines, transportation facilities, etc. , but also to protect cultural relics and serve more people. Some people don't care about public facilities. We regret to see that the public service billboards on the street were deliberately damaged, the glass of the publicity window was vandalized, and some "sika deer" and "little goats" set up in the parks in the new city became "disabled"; Some people just like to write inscriptions in parks, cultural relics and historical sites; Some people even regard public facilities as a "source of wealth" and maliciously steal manhole covers, causing pedestrians to be injured and disabled at night. Third, we should dare to fight against acts of embezzlement, destruction and damage to public property. Some people often complain about the poor public facilities, but they are indifferent to the act of destroying and damaging public facilities at will, turn a blind eye and ask no questions. Every citizen has the responsibility and obligation to oppose the occupation, damage and destruction of public property, and should cherish and cherish public property at any time and any place ..... Countermeasures and suggestions for the construction of social morality.

(A) keep pace with the times, innovate ideas, and tap the rich connotation and extension of social morality construction

The concept of social morality construction should be combined with the local actual situation, while maintaining the traditional concept, it should keep pace with the times and add new elements. Among them, the concept of "ecological morality" is an innovation. Taking ecological advantages as the development foothold, striving for a breakthrough in the construction of ecological civilization, combining social moral construction with ecological civilization construction, and advocating harmonious coexistence between man and nature with "ecological morality" as the core are completely in line with the current low-carbon economic development model and can fully reflect local characteristics. Emphasizing the "ecological" focus in the construction of ecological morality will inevitably contribute to the reform and innovation of citizens' moral responsibility in the field of natural ecology in terms of ideas, development methods, consumption methods and lifestyles.

(2) Accelerate economic development, continuously increase investment and improve the construction of modern public facilities.

With the continuous development of market economy, people's material life is greatly enriched, and their spiritual life is also enriched. More and more people participate in social public life, which is conducive to the formation of people's public morality. At the same time, with the continuous improvement of economic conditions, the government should continuously increase the construction of public facilities to provide the necessary material basis for people to participate in public activities. It is necessary to focus on improving relatively scarce and urgently needed facilities such as parking lots and public toilets. In the process of improving infrastructure, we should not only increase the number of facilities, but also pay attention to the humanized design of public facilities in order to achieve high standards of convenience and comfort.

(3) Strengthen the construction of institutional norms and promote the sound development of social morality through institutional authority.

Facts have proved that the formation and maintenance of good social morality can not be separated from the mandatory constraints of rules and regulations and legal norms. Perfecting the supervision mechanism of rewards and punishments, connecting social moral education with rules and regulations, and making people's behavior develop in an orderly and standardized way are effective guarantees for social moral construction. The establishment of the system includes the revision and perfection of citizen's code, rural rules and regulations, and the formulation of various normative measures, making social moral construction a tangible provision and operational norm. After a long period of habit formation, observing public morality will become a conscious and independent behavior. On this issue, both Singapore abroad and Zhangjiagang, a famous spiritual civilization construction city in China, have set an example for us.

At present, it is necessary to speed up the improvement of the incentive mechanism of social morality, increase the punishment for uncivilized behavior, severely crack down on all kinds of illegal acts according to law, and encourage more citizens to speak morality. It is necessary to change "evaluation ethics" into "performance ethics", so that public morality can have a good return, so that doing good becomes a social fashion.

(D) Innovative forms of social morality education, educational activities should be normalized, and the carriers of activities should be diverse, specific and effective.

Social morality education is a long-term and unremitting work, and it needs to "moisten things quietly" and "keep running water uninterrupted" in order to truly reach the level that social morality consciousness is deeply rooted in people's hearts. When choosing the form of educational carrier, we should jump out of the old and single mode and seek innovation and breakthrough. The design of the carrier should be tangible, making people "visible, tangible, acceptable and easy to do".

1, social morality education should be hierarchical and targeted.

Social morality education should aim at different ages, cultures, economic conditions and groups, and teach students in accordance with their aptitude.

First of all, social morality education must start with dolls and become a general consensus. Education is an important link to form, consolidate and develop good behavior habits and moral fashion. Cultivate social morality from an early age and strengthen the ideological and moral construction of young people, so that they can benefit for life and get twice the result with half the effort. Of course, families, schools and teachers play an important role in the process of moral education for teenagers. On the one hand, we should pay attention to family education, such as setting up a "parent school" to encourage children to develop good habits through parents' words and deeds, thus promoting the development of family moral education. At the same time, schools and teachers have an important responsibility in promoting the ideological and moral construction of minors. While paying attention to the education of specialized courses, schools should carry out more moral education activities and pay attention to the cultivation of students' personality; In the course setting, we can consider adding classic education courses to cultivate students' sentiment; We should attach importance to the construction of teachers' morality and improve teachers' personal quality.

Second, government officials should set an example in social moral construction. As a striking group in today's society, civil servants represent the image of the government in every word and deed. If government officials do not lead by example and set a good moral example, the social moral construction advocated is unconvincing and will inevitably affect the development of social moral construction. How to take "eight honors and eight disgraces" as an important criterion for evaluating cadres and how to regulate and restrain the behavior of public servants "beyond eight hours" deserve our in-depth study and exploration. Government departments should strengthen the construction of civil servants' moral quality and strengthen the corresponding mechanism system, and can explore scientific ways to incorporate moral quality into personal assessment.

Third, we should pay attention to the education and cultivation of the civilized quality of migrant workers. With the acceleration of urbanization, more and more migrant workers start their own businesses and make great contributions to local construction. For the special group of "new citizens", we should strengthen their education and management at the initial stage of their integration into the local society, so that outsiders can know and consciously implement the necessary social ethics and behavior norms and coordinate with the harmonious atmosphere of the whole society.

2. Social morality education should be three-dimensional and vivid.

In the construction of social morality, a series of media products should be used as propaganda carriers.

First, giving play to the role of news media and mobilizing the power of public opinion is an important means of social morality education. A good social moral atmosphere requires all sectors of society to increase publicity, and the role of news public opinion cannot be ignored. The mass media should give full play to its education and supervision functions, make use of its reliable and efficient advantages, guide people with correct public opinion, make the norms of public morality deeply rooted in people's hearts, turn them into people's conscious consciousness and actions, and play an active guiding role on buses through newspapers, magazines, radio, television and city channels. The news media should open up special editions, columns and special programs to focus on publicizing the knowledge of civilization and etiquette in public life. At the same time, we should also expose negative examples through the power of the media and criticize and educate uncivilized behavior. Through the power of public opinion, we can purify the social air, sublimate people's hearts, strengthen the body and eliminate evil spirits, and carry forward healthy trends.

Second, we should actively build a network public civilization etiquette system. Improve the existing network education system and build a national education network system based on schools at all levels and citizen schools. Compared with the public opinion guidance and propaganda function of news media, online media is more participatory. We can try to develop a series of products based on the network, encourage the creation of more good literature, art and animation works, and attract more netizens to participate in the construction of public morality in a lively form.

(5) The construction of social morality must be managed by all departments, forming a joint force and involving the whole people.

Social morality is a project that requires long-term unremitting efforts, and it is also a systematic project that requires the participation of the whole society and the joint efforts of all departments. To further strengthen the construction of social morality, we must rely on the efforts of the whole society. Government departments should pay full attention to the construction of social morality, effectively incorporate social morality into decision-making and assessment objectives, and link it with work practice. Strengthen communication and coordination between departments, give full play to the role of various functional departments, and make public morality education activities carried out in the largest scope. At the same time, community streets should actively respond to the call, do a good job in grassroots organization, education, publicity and guidance, mobilize more community residents to participate in activities, and truly implement the work.