From operating the farmers' market, testing the water bar entertainment industry, and then entering the hotel leisure industry, Lin gradually expanded the strength of his group on Monday, and its characteristic industry Baidu Bar also blossomed everywhere on the map, which was very prosperous. Now, Lin Xizhou, who has been in the shopping mall for 35 years, has a clearer business strategy: to create a comprehensive entertainment "carrier" for successful business people to eat, drink and live in a one-stop process, and the industrial chain is compatible and complementary. From 65438 to 0962, Lin Xizhou was born in a peasant family in Chendian Town, Chaoyang City, Guangdong Province. When his parents were doing small business in their hometown, Lin Xizhou would "learn business" from an early age. In primary school and middle school, he did business while studying. 1980, after graduating from high school, he went out to explore the world alone. In Wuzhou, he earned the first bucket of gold in his life, 800 yuan. Two months later, he came to Zhuhai and started his entrepreneurial journey in Zhuhai.
Soon, Lin Xizhou found an opportunity to show his business talents in Zhuhai and established himself in Wanjingcheng, Lianhua Road, Gongbei. Through management, his business gradually prospered. 1997 is the turning point of Lin Xizhou. This year, Zhuo Fan Group was established, and Lin Xizhou's career began to have a bigger platform. "If the establishment of Zhuhai Zhuo Fan Group in 1997 is the beginning of our standardized operation, then these years are the process of our hardship and taste." Starting from the operation of farmers' markets, Zhuo Fan Group gradually expanded into commercial real estate, hotel leisure industry and bar entertainment industry. At that time, many brands that Zhuhai people were familiar with, such as Jiuzhou Water Club and Lotus Wanjingcheng, were built by him.
But Lin Xizhou is not satisfied. After the business began to make progress, he began a bold move-opening a bar chain store nationwide. A road map based on the Pearl River Delta and marching into the Yangtze River Delta is gradually clear. Lin Xizhou's first stop in Baidu Bar was Shanghai, which proved the correctness of his strategic vision. He easily "won" the most developed city in the Yangtze River Delta, and the construction of bars made the funds withdraw very quickly. After that, Baidu bars such as Suzhou, Hangzhou, Wuxi, Nanjing and Changzhou were established one after another, and the first-tier cities in the Yangtze River Delta quickly fell into the net.
"Some enterprises invest in the Yangtze River Delta, not because of the poor business environment in the Pearl River Delta. No enterprise thinks that these two regions are opposite. More enterprises hope to expand their business to a wider area of China, including the Yangtze River Delta, the west and the north. Zhuo Fan went out of Zhuhai that year and sought greater development. " Lin Xizhou commented on this "step" at the beginning. After more than four years of development, Baidu Post Bar chain has begun to take shape, with more than 20 existing operating units, and it is expanding at a rate of 50% every year. According to reports, Baidu Chain will strive to go public within three years.
After 12 years of development, Zhuo Fan Group has formed a group enterprise integrating commercial real estate, bar entertainment and hotel catering, which has solved the employment of more than 7,000 people. However, in the interview, Lin Xizhou said frankly that during the development of the company, there were also problems of internal sustainable development, and the company was greatly affected by the financial crisis.
In this regard, they will increase the integration of resources in various sectors, standardize enterprise management, improve rules and regulations, introduce consulting service companies, and negotiate strategic investors to join. Domestic and foreign funds are very interested in the development of Zhuo Fan, and many brokers and funds seek cooperation. The company took advantage of the trend, determined Baidu bar chain as the main body of listing, and strived to go public within three years, taking into account the expansion of nightclub chain, hotel catering chain and commercial property chain, taking the bar industry as the leader. Taking nightclubs as the foundation, restaurants as the wings, sports clubs as the supplement and commercial real estate leasing as the support, a comprehensive entertainment "aircraft carrier" with a one-stop and compatible industrial chain for successful business people to eat, drink and have fun. In recent years, Zhuhai has strengthened infrastructure construction and continuously promoted the construction of large projects, such as Guangzhou-Zhuhai light rail, railway and Hong Kong-Zhuhai-Macao bridge. The business environment in Zhuhai is also improving. With its beautiful environment and unique charm of rich land resources, Zhuhai attracts world-class multinational enterprises and large domestic enterprises to settle in. At the same time, more and more enterprises that "went out" from Zhuhai began to "return".
As a member of CPPCC and a private entrepreneur, Lin Xizhou is well aware of the great responsibility. While making suggestions for Zhuhai's economic and social development, I hope to contribute to accelerating the development of private economy, promoting the development of small and medium-sized enterprises and solving the financing problems of small and medium-sized enterprises. At the same time, it is hoped that the headquarters of Zhuo Fan Group will be located in Zhuhai to enhance the functional contribution rate of Zhuo Fan to Zhuhai's economic development.
According to Lin Xizhou, after the establishment of Zhuo Fan Group Headquarters, it will build a national logistics base of Zhuo Fan Group, which will bring at least 100 million yuan of tax economic benefits to our city every year.
Honest management returns to society.
In Lin Xizhou's office, the words "Outstanding, Create Brilliance Together" loom large. "'Brilliance' is a spiritual height, which is neither unattainable nor readily available. Only when it is not easy will we be inspired to struggle and struggle. " Over the years, he has been encouraging managers and employees with the spirit of Zhuo Fan. He also firmly believes that only honesty can win the trust of business partners and win business opportunities.
Integrity management is the concept that Lin Xizhou has been insisting on for many years. At the beginning of its opening, the company's Gongbei Yuyuan Lighting Night Market had more than 800 shops of all kinds, and its business was booming. However, for the renovation project of the municipal government, the company actively cooperated with the closure of the night market, and refunded the deposit of more than 800 stall owners and the economic loss of 1.7 million yuan.
At the same time, Lin Xizhou always insists that doing good is the bounden duty of entrepreneurs, and the donations are even more difficult to count: 1995,100000 yuan donated to Guangdong Social Security Foundation; 1996, donated/kloc-0,000,000 yuan to Huxi primary school, nursing home, bridge repair and road construction in Chendian Town, Chaoyang City; 1997, donated1.2000 yuan to Guangdong Social Security Foundation; 1998, donated 200,000 yuan to flood-stricken areas; In 2008, he donated 200,000 yuan to the Wenchuan earthquake-stricken area in Sichuan ... He won many honors, including China Enterprise Management Achievement Award, China Enterprise Integrity Construction Demonstration Unit, Guangdong Glorious Star, Guangdong Top Ten Outstanding Contributing Enterprises in Popular Support Project, Zhuhai Contract-abiding and Trustworthy Enterprise and Advanced Private Enterprise.
Lin Xizhou said that he would continue to support public welfare undertakings such as Project Hope, give back to the society and fulfill the obligations of an entrepreneur to the society.