Sports complex is a comprehensive project with health, culture, leisure and education functions based on characteristic venues and sports services as the core. It is not only a vibrant sports industry gathering area, but also an indispensable urban functional area. In the process of operation, the sports complex breaks through the traditional shopping center business model, bringing consumers richer sensory experience and connecting more diversified needs. Among them, customers who focus on sports consumption can be satisfied in catering, parenting and education, while customers who focus on shopping consumption can get the impact of taste buds, vision and senses. The free diversion between different needs forms a multi-angle ecological chain and expands the radiation capacity of the project.