Since 20 19, the Ministry of Education has repeatedly issued regulations for the rectification of online education apps, and the industry has been further standardized. On July 3, 2020, the Information and Communication Administration of the Ministry of Industry and Information Technology issued the Notice on Apps Infringeing Users' Rights and Interests (the second batch in 2020), and the list involved 15 apps. Among them, educational apps have been eye-catching and become the "hardest hit", with a total of 10 products on the list, accounting for more than 60%, including tens of millions and millions of head applications. The rectification efforts of the Ministry of Education can be seen.
The 10 online education apps on the question list are: Wisdom Tree, ClassIn""TutorABC, Nanobox, Happy Learning College Entrance Examination, Onion Mathematics, Parents in a Small Box, Students in a Small Box, Happy Teaching and Happy Learning, and Cai Yunxiao Translation. The circular stressed that these problems should be rectified and implemented before July 65438+ in 2004. If it fails to be rectified within the time limit, the Ministry of Industry and Information Technology will organize relevant disposal work according to laws and regulations.
The Blue Whale Education Think Tank focuses on the research of multi-dimensional ranking in the field of education. This time, we will simply take stock of these problem apps. We have studied the rankings of various tracks in the field of education in detail, including but not limited to foreign language learning track, primary and secondary education track, vocational education track, children's education track, education platform track and other apps, to sort out the user data trends of different tracks for everyone. For the rankings in the past few months, please refer to the official WeChat account of Blue Whale Business School. Welcome more data analysis institutions in the field of education to exchange and cooperate with us.
The following are the details of 10 app compiled by Blue Whale Education Think Tank, including the scale of active users in May, the track where they are located, the ranking of users and other information. The first is the basic information of 10 application:
According to the classification of Analysys Qian Fan data center, five of the above-mentioned 10 online education apps belong to the primary and secondary education track, accounting for just half, including: Nami box, onion math, small box parents, small box students and enjoying teaching and learning; Including an educational platform: "classin"; Foreign language learning: "tutorabc"; A kind of exam-oriented education: "happy study for college entrance examination"; A translation tool: "Little Translation by Cai Yun"; A child's education: "the tree of wisdom".
The reasons why these apps violate the rules are: collecting personal information privately, collecting personal information beyond the scope, sharing it with third parties privately, forcing users to use the directional push function, frequently applying for permission, and asking for permission excessively. Among them, "TutorABC" has the most problems, and all the problems are involved. Other apps mostly involve "privately collecting personal information", "privately sharing with third parties" and "excessively asking for permission".
Among them, TutorABC, Nami Box, Le Xue College Entrance Examination, Onion Mathematics, Small Box Parents and Small Box Students involved in collecting personal information privately, while TutorABC, Small Box Students and Cai Yun Translator collected personal information privately.
Affected by the epidemic in COVID-19, online education has experienced explosive growth, and almost the total number of users of educational apps has increased. We had a complete list of educational applications before. For details, please refer to "Q 1 General List of Educational Apps: More than 1 100 Million, Tencent Classroom and ape Question Bank Crowded into TOP 10". There are many tens of millions and millions of head applications in the list of apps involved in the Ministry of Industry and Information Technology. Let's discuss it in detail.
The following is the user data of this batch of "problem" online education apps. Blue Whale Education selects the latest data of Analysys Qian Fan, that is, the scale of active users of app at the end of May, the penetration rate of the field, the ranking in their respective tracks, the ranking in the education APP, etc. The following are detailed data:
According to Analysys Qian Fan data center, Blue Whale Education Think Tank has made different divisions on the tracks to which APP belongs, and ranked the scale of APP users for each track. The track ranking in the figure refers to the ranking of APP on its own track, and the ranking of all-education APP refers to the ranking of APP users in all educational fields.
From the chart, it can be concluded that the number of users of music education is the largest, reaching 10089000 in May, ranking fifth in the track of primary and secondary education, with a penetration rate of 4.7%, and ranking 1 1 in the total education APP. For the detailed ranking of primary and secondary education tracks, refer to the "May Primary and Secondary Education APP Rankings: Learning Together" fell by10 million, and the monthly activity TOP 10 only "Quickly increase homework".
The five apps of "Little Box Student", "Wisdom Tree", "Nano Box", "Onion Mathematics" and "Little Box Parents" are millions of applications, and the user scale of "Little Box Student" is 6.343 million, ranking in primary and secondary education 10, ranking 22nd in education apps; The user scale of "Knowledge Tree" is 62 1.8 million, the fourth in children's education and the 23rd in education APP; The user scale of "Nanobox" is 5.508 million, with primary and secondary education ranking 1 1 and education APP ranking 25th. The user scale of "Onion Mathematics" is 54 1 10,000, the primary and secondary education ranks 12, and the education APP ranks 26th; The user scale of "Little Box Parents" is 506 1 0,000, ranking 15 in primary and secondary education and 30th in education APP.
Followed by "ClassIn", "Translated by Cai Yun" and "Learning College Entrance Examination", these three apps are all 100,000-level applications, "TutorABC" belongs to the foreign language learning track, and "-"means that the detailed monthly active user scale data in May 2020 has not been known.
I believe that after continuous improvement, educational apps will become more and more standardized. Only by doing a good job of products and content can app win the favor of users and go further. Online education will also occupy an increasingly important position and shine brilliantly. Let's wait and see.