1. Excellent geographical location: Licheng District is located in the core area of Jinan, with excellent geographical location. Adjacent to Jinan Central Business District, the transportation is convenient, and many highways, railways and urban trunk roads run through it.

2. Rapid economic development: Licheng District has experienced rapid economic development in recent years. The district actively promotes industrial upgrading and transformation, focusing on the development of high-tech industries, modern service industries and advanced manufacturing industries.

3. Rich cultural and educational resources: Licheng District is rich in cultural and educational resources. There are some well-known universities in this field, such as Shandong University and Shandong Jianzhu University, which provide high-quality educational resources for students.