Community education includes not only the dissemination of knowledge and materials, but also the mobilization of the masses to participate in community affairs and learn in practice. (1) Dissemination of knowledge and materials ① The process of publicity and education A. The first task: establish the publicity target, then analyze the publicity target, design the publicity form and content according to the characteristics of the publicity target, and regularly evaluate the publicity effect and constantly improve the publicity plan. B. Precautions: A. The form and content of publicity should conform to the characteristics of the target audience, including their age, gender, nationality, education level and understanding of relevant information. B Social workers should also realize that the publicity effect is influenced by social environment such as policies, regulations and facilities. Without the support of social environment, it is difficult to achieve the ideal publicity effect. 2 propaganda methods A. The key to using attractive propaganda methods is to attract the attention of the masses. Commonly used methods to attract people's attention include slogans, songs, banners, street performances, publicity vehicles and so on. Inviting celebrities or stars to attend promotional activities is also very attractive. B the information should be clear and specific, and the publicity information should be clear and easy for the masses to understand and master. The goal of propaganda should be specific, and the purpose of propaganda can be reflected by clear behavioral indicators. C. Repetitive information In order to ensure that the information to be publicized can be established among the masses, it is necessary to repeat information. Community workers can use repetitive slogans, slogans, songs and other forms to spread information repeatedly in the community to achieve the effect of publicity. D. Multimedia promotion social workers can use different media such as words, sounds and images to spread information. Using different media to spread the information of the same theme to the masses can not only enrich the means of propaganda, but also play the role of repeating information, making the information more acceptable to the masses. E. Positive propaganda and negative propaganda Positive propaganda leaves a good impression on the masses in a positive and comfortable way. The purpose of negative publicity is warning and deterrence, hoping to stop and change people's bad behavior by publicizing the possible serious consequences. Negative publicity can increase social pressure on bad behavior by vilifying bad behavior, thus stopping bad behavior. (2) Mobilizing the education and mobilization of the masses is one of the main contents of community work, because residents' participation can strengthen residents' concern for community affairs and help enhance their sense of belonging to the community. (1) Direct contact refers to the direct contact between social workers and volunteers and the masses, and it is the direct contact between people. A. Known residents' names and contact information If social workers already know the names and contact information of the masses before mass mobilization, they can directly contact the masses through letters, home visits, telephone contact, etc. B. I don't know the name and contact information of the household. If social workers don't have the names and contact information of the masses, they can contact residents directly through other means. The common methods are: setting up street propaganda stations, visiting from house to house, shouting outdoors, holding mass meetings and mobilizing members of existing community groups and organizations to participate. Street propaganda stations are generally located in places where mobilized people often pass by and stay. When setting up a publicity station, you can place a display stand, and prepare some leaflets for the masses to obtain, and encourage people with positive attitudes to leave contact information for further contact in the future. Door-to-door visit refers to visiting every household in the residential building, briefly introducing the activities to be carried out, and inviting and encouraging the other party to participate. Social workers should carry leaflets when visiting step by step to help explain orally. After each visit, record the other person's attitude towards participation, and if possible, leave the other person's contact information. Outdoor publicity refers to publicity through hand-held loudspeakers downstairs of each building in the community to remind residents of the holding time and meeting place of activities in the community. Holding a mass meeting is also an effective way to mobilize the masses to participate. At the conference, people get together and encourage each other in an atmosphere of high emotions and great group pressure, which can encourage more people to participate. (2) Indirect contact means that information is transmitted to the public through mass media, booths, advertisements, brochures, posters, banners, etc., and there is no direct contact between people. Compared with direct contact, indirect contact requires less manpower. When the information is simple and clear, it is a low-cost and efficient method. ③ Factors to be considered in selecting mobilization methods Generally speaking, the following factors should be considered in selecting mobilization methods: a. Manpower involved in mobilization work. The more manpower, the more conditions for direct face-to-face contact, and various mobilization methods can also be used at the same time. B. whether the matter of mobilizing the masses to participate has aroused widespread concern among residents. If community residents are already concerned about what they will participate in, then simple publicity and mobilization may cause a strong reaction. Otherwise, social workers must first establish a deep relationship with the masses and then promote residents' participation. C. coverage of mobilization targets. If the target of mobilization involves a wide range, indirect contact methods such as exhibition boards, advertisements, street propaganda stations and mass media are more applicable, while direct contact methods such as home visits cannot effectively achieve the purpose of mobilizing the widest masses. D. the motivation of the participants. When the motivation of the mobilization target is already strong, simple mobilization methods can achieve results. If the mobilization targets are not willing to participate, social workers need to have more face-to-face contact with them and gradually strengthen their awareness of participating in community affairs. 4 Skills of persuading the masses to participate Social workers often encounter negative reactions from the other side when mobilizing the masses. At this time, social workers can appropriately adopt the skills of persuading the masses to participate. A social workers can convince each other by emphasizing the participation, mutual assistance and successful precedent of acquaintances. Emphasizing the participation of acquaintances means pointing out to each other that familiar neighbors have participated in community affairs; Emphasizing mutual help is to let the other side see that we can learn from each other together and make progress slowly; Emphasizing the precedent of success is to explain to each other through examples that participating in community affairs can improve their ability. B.i don't have time as an excuse. If the mobilized person refuses to participate because he has no time, the social worker can convince the other party by reducing the cost of participation. For example, they can explain to each other that it doesn't take much time to participate, and if they really can't leave, they can quit halfway. C. Lack of confidence due to too few participants Sometimes people who are mobilized will lose confidence because there are too few participants at present. Social workers can respond to each other by appreciating each other, understanding others, trying their best to change the status quo and being emotional. 5 Precautions A. Don't exaggerate. When mobilizing the masses, social workers should avoid making unrealistic promises or exaggerating the consequences of not participating in order to attract the masses to participate. B it is not appropriate to use insufficient or excessive force to promote mass participation. C. pay attention to distinguish the real thoughts of the transferred object. In the process of mobilizing the masses, social workers often encounter the situation of "duplicity" of the mobilized object. Social workers should gradually distinguish the real thoughts behind the superficial statements of the mobilized objects from their experiences. D. don't argue with residents who hold opposite opinions. The primary purpose of mass mobilization is to explore residents who are interested and enthusiastic about community affairs and encourage them to participate.