The reason why Guo Song Online School changed its name to Kaoban is related to its positioning and strategic adjustment. Guo Song Online School once took "Happy Learning" as its concept and devoted itself to providing high-quality online courses for college students. However, with the intensification of competition in the online education market, Guo Song online schools may hope to attract more students through names that are more in line with market demand. Kouba. Com emphasizes examination skills and strategies, which is more in line with the needs of some students who pursue the improvement of examination results. Therefore, renaming is also related to reshaping the brand image, increasing awareness and expanding market share. The name of Kao Ba. Com is more recognizable, which can better shape the brand image and attract more students.