l？ Real satisfaction: the objective and significant improvement of children's grades
l？ Perceived satisfaction: Parents and children subjectively feel that they are developing in a better direction (that is, providing parents with satisfactory teaching services).
Then the question comes: as long as the children's grades improve, will parents continue to attend classes? Obviously not, because you will find that even if the children's grades improve, parents will refund the fees. Therefore, only real satisfaction is not enough. Sometimes subjective satisfaction, that is, whether the teaching service can be done in place, can determine whether parents continue to attend classes.
For example, as we know, New Oriental Youneng is the opposite of cultivating excellent learning and thinking. Generally, students are below average. In fact, it is difficult for many students to significantly improve their grades in a short time, but because the school's teaching services are in place, parents will not refund their fees because their children's grades have not improved. Of course, it does not mean that it is not important for students to give points, but to pay attention to teaching services while giving points to satisfy parents.
Three conventional service modes of offline institutions
So how to improve the continuation rate by improving parents' satisfaction? Traditional offline institutions generally have three routine practices. Let's take a look at them.
1、? Improve the completion rate of the course
Careful observation shows that students who continue to attend classes are often students with high completion rate and frequent interaction with teachers. However, all institutions have encountered such a situation, that is, students take time off. Although parents ask for time off, if the completion rate is not high, parents will feel that the probability of continuing classes will be greatly reduced when they continue classes. Therefore, this means that the completion rate is a prerequisite for continuing classes.
The way for offline institutions to improve the completion rate of classes is to emphasize the importance of this course. If parents really have something important to leave their children, make an appointment to make up lessons for them at a suitable time. Generally, it takes a teacher twenty or thirty minutes to make up the missed classes.
2. Improve the completion rate of homework
Why should we improve the completion rate of homework? Because in addition to the final exam results, parents can also directly feel the completion of the class and the completion of homework.
You know, children always have various reasons not to finish their homework, such as forgetting, too much homework, too little time, and too difficult questions ... In view of this situation, teachers in offline institutions have to let students who have not finished their homework be group leaders, let students write down their homework, and the group leader will check before leaving school.
3. Answer questions before and after class
Education and training industry has a great feature: product buyers and users are separated. In other words, students' opinions are also important in the decision to continue the class. As mentioned above, the completion rate of classes and homework is to improve parents' satisfaction through explicit teaching services, so how to improve students' satisfaction?
It is very important to maintain the relationship between teachers and students, shape teachers' sense of responsibility, and let students trust teachers so that students will not leave easily.
For example, teachers can arrange questions and answers for students before and after class, which is very common in Taiwan Province Province. Training institutions in Taiwan Province Province will have the role of a question-and-answer teacher. The teacher's duty is to wait outside the classroom for students to finish class and be ready to answer their questions.
Whether it is to improve the completion rate of class, homework or answering questions, it seems that it can improve the satisfaction of parents of students in offline institutions, but after careful analysis, it will be found that all three have natural disadvantages:
l？ The remedial effect mentioned in improving the completion rate of classes is not good. Think about it, an hour or two of class, the teacher will make up in a hurry for only 20 or 30 minutes, and the effect will definitely be greatly reduced.
l？ In improving the completion rate of homework, the teacher's offline approval is inefficient, and students will not do it when they encounter problems. Teachers usually answer through WeChat voice, but the voice is sometimes difficult to express clearly.
l？ There is a strong time and space constraint in answering questions after class. Teachers can only answer students' questions on weekends, which is difficult to implement if students' time is not allowed.
This is a problem faced by all offline training institutions when providing teaching services. How to solve it?
? How can online service improve shift change rate?
In fact, the challenges encountered by offline organizations can be solved through online education. Of course, online education here is by no means simply and rudely moving offline education online, but moving offline education to online that is impossible or inefficient. In fact, online education cannot replace offline education. Online education is a supplement and extension of offline business. The two complement each other and are indispensable.
It can be predicted that in the next three to five years, traditional educational institutions will face such a business upgrade-from a simple offline upgrade to a combination of online and offline. Why do you say that? You can think about it, what is the essence of the off-campus training industry?
Undoubtedly, the education and training industry is essentially a service industry, because from the product level, the product strength of most teaching and training institutions is insufficient compared with that of public schools. The survival of that institution is that we do our best to serve outside the classroom. Online education can greatly improve the efficiency of teaching services in institutions. For example, the traditional mode of offline institutions is to attend classes two days a week, so if the institution next door uses Monday to Friday to do online services in addition to these two days, it is obvious that you will lose money, because he serves for seven days and you only have two days.
Having said that, you may want to ask, what online services can online education do to improve service efficiency and thus increase the transaction rate? Don't worry, I'll take Boso Cloud School as an example to talk about how offline organizations can use online services to improve the turnover rate.
1.？ Make up lessons online
As mentioned earlier, the effect of offline institutions to make up lessons is not good. If you use online services, you can make up lessons for students by recording micro-lessons.
The so-called micro-lesson means that teachers can record micro-lessons in the form of pictures, words and blackboard writing, which are short and pithy, illustrated with pictures and texts. The micro-lessons in Bosuoyun classroom also support inserting dynamic ppt, and teachers can share it to WeChat with one click, so that students can make up lessons by watching micro-lessons. Compared with teachers who spend 20 to 30 minutes making up lessons face to face, micro-lessons are more vivid and students have better absorption effect. An institution in Luoyang has effectively solved the problem of children taking time off to make up lessons through online micro-classes in Bosoyun School.
It is worth mentioning that micro-courses can not only be used to make up lessons, but also be used by offline institutions to preview students before class, and even become marketing tools of institutions.
2.？ Online homework correction
Xuzhou Xiongzhan Education is one of the largest primary and secondary training institutions in Xuzhou. At first, the teacher spent a lot of time explaining the homework to the children in each class, but after a long time, he found that the teaching efficiency was very low, so he began to use Bosoyun School to correct the online homework and move the offline homework online, which improved the efficiency of offline classroom teaching by 30%. How did it do it?
Teachers can use a variety of correction methods, such as pictures, texts, pronunciation, blackboard writing and so on. Efficient and interesting homework correction. The voice explanation is simple and direct, and the video explanation is clear and easy to understand. The homework correction of Bosoyun School also supports one-click release of answers. In this way, the time of repeated explanations is saved, the efficiency of teachers is improved, and naturally there is more time for teaching and research activities.
3.？ Online tutoring and answering questions
In the past, offline institutions answered questions through WeChat and QQ, both of which were disorderly and easy to be screened. This problem can be solved well by using the online counseling and answering questions of Bosoyun School. Teachers take photos, write on the blackboard and speak online, and the answering process is instant, efficient, convenient and controllable.
In addition, online counseling and answering questions can precipitate the content of students' questions and answers, which is convenient for students to review and check at any time and deepen the learning effect; For institutions, counseling materials can be kept, and institutions can incorporate counseling and answering work into the scope of teacher assessment to promote the improvement of teacher service quality. A well-known extracurricular tutoring brand in Xiamen used the online tutoring and answering questions of Bosoyun School to improve the continuation rate.
Suppose there are two institutions for you to choose from. One offline institution only provides services for students on weekends two days a week, while another institution provides online tutoring classes, online homework correction and online question-and-answer services for students in the middle of the week (when teachers and students don't meet each other from Monday to Friday) in addition to two days on weekends. If you were the parents of students, which institution would you choose? Obviously the latter.
In fact, the continuous class attendance rate, in the final analysis, is the teaching service. Online service visualization can make parents experience the teaching service of the school, at the same time feel the professionalism of the school, and enhance parents' satisfaction and trust. This is the natural advantage of online education. Imagine, if your service is not competitive in quality or frequency, how can it be high?
Online education is the general trend. It is not used to subvert the evil of offline, but a weapon to help offline institutions icing on the cake. The future has come, we will wait and see.