The core of China's traditional culture is Confucianism, and the thought of "virtue" has always occupied an important position in the core of Confucianism. China's ancient Confucianism attached importance to moral education, which was obviously used by the ruling class. There is a clear meaning at the beginning of "University": "The way of a university is to be well-known, to be close to the people, and to stop at perfection". It shows that ethics can only be realized through education, and the place of education is the school, and any school must have education. Developing higher education is a great cause of our country, which can cultivate high-quality, high-level and professional comprehensive quality talents for the country. Carrying forward Chinese excellent traditional culture is an important way to enhance cultural self-confidence. The report of the 18th National Congress of the Communist Party of China pointed out that "to build a socialist cultural power, strengthen the construction of socialist core value system and comprehensively improve citizens' moral quality, we must build an excellent traditional culture inheritance system and carry forward excellent traditional culture". Therefore, China emphasized the importance of Chinese excellent traditional culture from the perspective of national cultural development. Higher education is a strategic base for carrying forward excellent traditional culture, which must be highly valued. The function of higher education is to cultivate all-round high-quality talents. All-round development means that all aspects of "morality, intelligence, physique and beauty" can be developed, and "morality" is very important in these aspects. Without virtue, this person is an incomplete person and an imperfect person. Therefore, colleges and universities should pay attention to strengthening students' academic study, and at the same time, they should not ignore their moral education. Learning the "moral" culture in Chinese excellent traditional culture is an important content in higher education, and it is also a profound cash withdrawal to carry forward Chinese excellent traditional culture.