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Operation mode of education and training website
Including the website: most of the business education metropolitan area networks are generally the main transportation of sellers' credit.

Operation mode: the income of network operators mainly comes from network access fees. Access schools pay monthly broadband usage fees, ranging from several hundred yuan to several thousand yuan, and the school subsidizes students' computer practice fees after class. Operators provide relevant educational information, educational resources and application services.

Business philosophy: This kind of network is generally established by sellers' credit, and investors are interested in large-scale network use. There are hundreds of schools, tens of thousands of teachers, hundreds of thousands of students and hundreds of thousands of families that can serve as affiliated customers. Through the construction of education metropolitan area network, more users will be attracted to the internet by "absorption effect" to bring more income from internet service.

Comments: As the most widely used operation mode of education metropolitan area network at present, its advantages are: the charging method is simple and stable, and the income is better after accessing the school to a certain scale. Disadvantages: it is unfair to charge fees across the board, which is easy to cause opposition from schools. In addition, what worries website operators most is that on the one hand, the network access service is facing the competition of telecom operators, on the other hand, the attraction of the central website to schools has become a problem. Most websites do not attach importance to software construction, application services and teaching resources are unattractive, and schools are unwilling to pay.

Representative websites: Jiangmen Education includes websites: various online schools, tutoring websites and online tutoring websites.

Operation mode: This kind of website is generally "famous school+famous teacher+synchronous teaching+online tutoring", which is jointly organized by enterprises and schools, with tuition fees, membership fees and tutoring fees as the main income, and provides distance education, online tutoring and synchronous teaching services for students and people in need in society.

Business philosophy: Enterprises pay, schools give, forming a community of interests, and enterprises are generally in a dominant position. What investors value is the reputation of the school and the number of students it attracts. Those who dare to open online schools are generally key schools. The enrollment rate of key schools is very high, and parents are willing to spend money, and the investment has a return.

Comments: Some websites have established brands, such as 10 1 online school, Beijing No.4 middle school online school, Huazhuo education and training website, etc. After local education departments prohibit teachers from paying for tutoring, the market prospect is even more promising. The source of students is not the problem, but how to improve the teaching effect and create a new teaching model. Although there is suspicion of encouraging exam-oriented education, parents are still willing to spend money to send their children to high-quality online schools under the pressure of further studies.

Representative websites: 10 1 Online School, Beijing No.4 Middle School Online School, Huazhuo Education and Training Network, Guangzhou Famous Teacher Counseling Network New Oriental, First School International Education including websites: education e-commerce website (product sales, electronic mall),

Operation mode: online trading of educational products, sales of educational products through the network, including educational assembly, educational resources, educational supplies, etc. The main income comes from trading commission and membership fee.

Business philosophy: A typical e-commerce website in education industry, the products are generally teaching resources, teaching equipment, teaching instruments, IT equipment, books, audio and video, etc. There are two trading methods, BtoC and CtoC, which belong to vertical e-commerce websites.

Comments: With the change of netizens' ideas and the pragmatism of e-commerce, educational e-commerce websites are promising. HC Education Channel is very successful. It is mainly a trading platform selling hardware and solutions, and the information is also excellent. Page views can be exchanged for advertising revenue, which has great influence in the industry. K 12 is good at teaching resources, and has grown into the most popular gathering place for teachers' original resources and teacher forum center in China.

Representative websites: Huazhuo Education and Training Network, HC Education Channel, K 12, China Education Technology and Equipment Network, Zhejiang University Network including websites: Education Information Network, Entrance Examination Network and Education Bidding Network.

Operation mode:

This kind of website can be subdivided into two categories: one is the educational portal website, which provides free educational information services and obtains advertising revenue through huge visits and click-through rates; Second, provide paid information services and provide users with valuable educational information services through the network. The main income comes from the membership fees paid by users.

Business philosophy: Typical ICP websites are more in-depth and professional in content construction, and the number of free websites is generally large. Some information of the charging website comes directly from government agencies and institutions (such as college entrance examination websites and bidding websites), and the information release is unique and monopolistic, so considerable income can be obtained.

Comments: The service of paid information website is expanding towards deep processing and specialization, which is different from the traditional ICP website. Due to the concept of free internet, the road of paid information service is very difficult. There are many kinds of exams in our country. With the trend of holding certificates in all walks of life, various qualification examinations have gradually formed a new examination economy. The professional services provided by the examination website have slowly opened up the market. Examination websites should take the road of information deep processing, and relying on monopolizing public information resources (such as college entrance examination score checking and bidding) is easy to cause criticism, which is not a long-term solution.

Free portals: Sina Education Channel and Sohu Education Channel.

Charging websites: Huazhuo Education and Training Network, National Key Network and China Examination Network Operation Mode: Operators set up data centers by building a powerful network and application system platform, and build network portals, teaching, office and management applications and teaching resource libraries for educational units at all levels through this system platform, providing various network applications and value-added services (such as data storage and backup services, network security services and VPN services).

Business philosophy: In IDC+ASP mode, users do not need to buy application software and a large number of application servers, and do not need to build and maintain a huge and complex computer system. Users can get the required services only through the Web, which reduces the ownership cost of educational informatization, has low cost, high efficiency and powerful functions, and is suitable for the construction of education management departments and application systems in primary and secondary schools.

Comments: The guiding ideology of IDC+ASP's "one network and many networks" is to establish various virtual private networks and applications on a perfect overall application platform, such as online teaching network, educational administration network and entrance examination network. Education IDC+ASP provides a solid infrastructure for all kinds of complex applications, and can carry out all kinds of network multimedia applications, such as supporting network video and audio broadcasting and on-demand, online tutoring, online teaching, online observation and demonstration teaching, etc. Many experts believe that this method is the most economical and reasonable solution of educational informatization, and it is also the future development direction.

Representative website: Huazhuo Education and Training Network