Apple's advertisement goes like this:
"Congratulations on becoming a member of the middle school campus. Now, no matter you are a junior high school student, a senior high school student or a faculty member, you are eligible to enjoy preferential education, so you can enjoy special preferential prices when buying Apple computers and software.
Apple Store in Chinese mainland
(1)iMac series all-in-one education preferential quota 980 yuan RMB.
(2) 2) The discount amount of MacBook series notebook education is 800 yuan RMB.
All students, faculty and staff can enjoy preferential treatment when purchasing Apple computers in Apple direct stores or ordering hotlines, and the poorest students can enjoy the maximum discount of 1600 yuan. Please show your student ID card, work permit, valid ID card and a copy when purchasing. "
Judging from the preferential amount of the above advertisement, it is indeed quite attractive to middle school students' families whose economic resources are not particularly good, so it has also achieved certain publicity results.