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Education brand construction
Campus culture is the vitality and soul of a school. Without campus culture, a school will lose its development direction and motivation. The construction of campus culture is not single, but multi-angle and multi-level, which is based on the multi-dimensional structure of system culture, spiritual culture and material culture. Therefore, in the process of fully tapping the educational resources of the school, we should pay attention to extracting the distinctive "genes" of the school culture and history, so that the school culture will have great influence and impetus, and all the teachers and students of the school will glow with strong fighting spirit and enterprising spirit, form a strong sense of responsibility and mission, and constantly carry forward the excellent school-running concept, refine the school-running experience and highlight the school-running characteristics in the school-running practice.

First, build campus material culture and create a harmonious learning environment.

As a kind of material objective existence, campus material culture has the characteristics of intuitive image and appeal, and is also the carrier and necessary material condition for creating campus culture.

Since Huizhou No.1 Primary School moved into the new school site, in recent years, it has raised more than 5 million yuan to invest in school construction. Expand the campus area 1230 square meters, plan to renovate the playground and build a 200-meter plastic runway; The 2,820-square-meter Rising Sun teaching building has been expanded, with classrooms 12 and teaching auxiliary rooms 18, and the functional rooms have been increased from 19 to 3 1, and the facilities and equipment of each functional room have been improved, and the scale of running a school has increased from 24 classes to 36 classes. Botanical gardens, small weather stations, amusement parks and other facilities are complete, and the campus environment is green and beautified; The number of books in the library has increased from10.4 million to 45,000 three years ago, which has fundamentally improved the conditions for running a school, strengthened the material infrastructure of campus culture, completely solved the development problems that plague the school, and created a harmonious, broad, elegant and comfortable learning environment for teachers and students.

Second, create a school system culture and improve the school management level.

A school must have a clear school-running policy and training objectives, strict and complete rules and regulations and organizational discipline, in order to cultivate and exercise the rigorous and pragmatic academic spirit and practical work attitude of teachers and students, and cultivate high-quality talents. School institutional culture is designed and constructed according to the requirements of school scientific management, which has the characteristics of standardization, organization and order. This institutional culture can not only promote the formation of correct values and good conduct, but also condense into a spiritual and cultural tradition that can be passed down from generation to generation without coercion among teachers and students.

Clarify departmental responsibilities and improve the quality of school management. First of all, school leaders and middle-level cadres are responsible for the work of various departments, and the responsibilities and powers of managers at all levels are clearly defined. Improve the post responsibilities of personnel at all levels, straighten out the corresponding management system, and ensure the orderly work of the school. Secondly, strengthen the management of grass-roots departments such as each subject group and grade group. The school regularly organizes department heads and class teachers to carry out school-based training to improve their management level and teaching and research level. At the same time, the school selects excellent departments and civilized classes every semester to strengthen the assessment of education and teaching management and teaching research work of departments and grade groups.

Strengthen the management of teachers and improve the level of education and teaching. In the management of teachers, the school manages from the following aspects: first, system management, which formulates clear rules and regulations for teachers' various educational and teaching behaviors and implements corresponding reward and punishment measures. The second is ideological management, that is, emotional and humanistic care for teachers. Let every teacher keep pace with the goal of sustainable development of the school in concept and thought. Third, learning management, strengthen teachers' learning management and carry out various learning activities. The fourth is hierarchical management, which implements hierarchical management of teachers according to the length of teaching and teaching level, so as to keep abreast of relevant teaching and research trends, gradually form unique educational opinions and distinctive teaching methods, and constantly make breakthroughs and innovations.

Third, create a school spiritual culture and stimulate the spiritual outlook of teachers and students.

School spiritual culture is the core of school culture, a concentrated reflection of the essence, personality and mental outlook of a school, and the highest goal pursued by school cultural construction. The construction of school spiritual culture is externally embodied in creating a positive, healthy, United and upward educational environment and organizational atmosphere, externally embodied in the pursuit of school values and goals, as well as the school's spiritual outlook, personality characteristics and internal charm. High-grade spiritual culture can stimulate students' growth and progress, enable them to gradually establish a correct outlook on life, world outlook and values, and shape excellent personal character.

Carefully design the educational atmosphere to improve the publicity and education effect. Create a civilized, clean, beautiful and orderly campus environment, create a strong campus cultural atmosphere, realize the organic unity of human environment and natural environment, coordinate development, and enhance the publicity and education effect. With the aim of "creating a first-class school and educating a generation of talents", the school has gradually formed a school spirit of "being civilized and disciplined, being diligent and enterprising", "being flexible and good at learning", "respecting teachers and observing discipline, being diligent in seeking knowledge" and "being dedicated and loving students, being realistic and innovative", and silently passed on the school's pursuit goals to all teachers and students.

Self-compiled school-based teaching materials to motivate teachers and students to make progress. Huizhou No.1 Primary School was founded in 1903, and has a long history of running a school and profound cultural background after the course of 104. The school has trained patriotic general Huang Zhinan, government official Wu, famous Chinese and foreign entrepreneurs and other outstanding people. In recent years, the school has tapped educational resources and compiled a school-based textbook "Taking the Road of Alumni Success" to record the growth, struggle and moral sentiments of successful alumni after they became famous. The teachers and students of the whole school are encouraged by in-depth study and are more caring and responsible.

Innovating campus culture and expanding communication space. Innovate campus culture and gradually form momentum, atmosphere and relatively stable group psychology. Only under the common vision of teachers and students can a harmonious campus culture be produced.

The first is the combination of recessive culture and dominant culture. In the long-term planning and design of campus culture construction, we should not only attach importance to the construction of recessive culture, but also attach importance to the construction of dominant culture, grasp the whole and highlight the characteristics of the school. The values, beliefs, attitudes, styles and codes of conduct shared by a small group of teachers and students in the process of study, work and life are dissolved in the depths of their thoughts, and they strive to develop a team spirit, scientific research spirit and fighting spirit that keeps pace with the times. Inspired by this spirit, teachers and students have won numerous awards and achieved remarkable results, and the reputation and popularity of the school are getting higher and higher.

The second is the combination of written culture and network culture. Under the network environment, schools improve campus construction and enhance communication between teachers, students and parents. One is to prepare lessons collectively through network cooperation. Through practice, the classroom teaching level of the members of the school preparation group has been significantly improved. The second is to use the campus network for special study and reflection. Third, use online resources to read the works of famous educators, such as Tao Xingzhi, Wei Shusheng and other educational thought research works. The fourth is to open "home-school communication" to let parents know their children's various performances at school in time, and at the same time solicit and absorb parents' good opinions or suggestions to adjust or improve their work in time.

The third is the combination of daily education culture and personality charm culture. In particular, school leaders should set an example, take the lead in setting an example and play an exemplary role everywhere.

(Author: Huizhou No.1 Primary School)

Long Jiangang, the editor in charge of this column.