1, establish a strong sense of crisis. In crisis management, enterprises should establish a crisis concept and create a crisis atmosphere, so that employees have a sense of crisis in the face of fierce market competition, and take crisis prevention as an integral part of their daily work. First, educate employees on crisis management. Educating employees to realize that the prevention of crisis depends on the joint efforts of all employees. The crisis awareness of all staff can improve the ability of enterprises to resist the crisis and effectively prevent the crisis. In the production and operation of enterprises, employees always put communication with the public in the first place, maintain good relations with all walks of life, and eliminate potential crises. Secondly, carry out crisis management training. The purpose of crisis management training is different from that of crisis management education. It is not only to further strengthen employees' crisis awareness, but more importantly, to let employees master crisis management knowledge, improve crisis handling skills and psychological quality in the face of crisis, so as to improve the crisis management level and ability of the whole enterprise.

2. Establish an early warning system for crisis prevention. A highly sensitive and accurate early warning system must be established to prevent crises. Information monitoring is the core of early warning, collecting all kinds of information at any time, analyzing and processing in time, and eliminating hidden dangers in the bud. To prevent the crisis, we need to focus on collecting and monitoring the following information: First, collect the public's feedback information on products at any time, and closely monitor various factors and appearances that may lead to the crisis. The second is to master the industry information and study and adjust the development strategy and management policy of enterprises. The third is to study the current situation of competitors, compare their strength, and know yourself and yourself. The fourth is to identify, classify and analyze the monitored information, predict the possible crisis types and their harm in the future, and issue crisis warning when necessary.

3. Establish a crisis management organization. This is the organizational guarantee of effective enterprise crisis management, which is not only an essential organizational link in dealing with crisis, but also very important in daily crisis management. Before the crisis occurs, enterprises should be prepared to deal with the crisis, establish crisis management institutions, formulate crisis handling procedures, and clarify the responsibilities of competent leaders and members. The establishment of crisis management institutions is a successful experience of developed countries and an organizational guarantee for successfully handling crises and coordinating various relations. The specific organizational form of crisis management organization can be an independent full-time organization, an inter-departmental management team, or a full-time staff of enterprise strategic management department. Enterprises can decide flexibly according to their own scale and the nature and probability of possible crisis.