Chapter 1: Program of Banking Financial Knowledge Popularization Month In order to further strengthen the protection of consumers' rights and interests, establish a long-term mechanism for public education services, popularize financial safety knowledge, raise public awareness of self-protection and responsibility, and implement the publicity program issued by the Head Office, our branch actively launched the activity of "Financial Knowledge Popularization Month, financial knowledge enters thousands of households, and strives to be a rational investor and a good financial netizen" to publicize and popularize financial knowledge to consumers.
Our branch attaches great importance to this activity. Focusing on the requirements of publicity work, we have made careful arrangements, rationally arranged time and various publicity contents, and used the daily "Hall Micro Salon" to publicize, so as to effectively involve everyone inside, improve service awareness, popularize customers and enhance financial knowledge.
First of all, explain the knowledge of financial security and prevent network security.
Carry out activities with the theme of "financial knowledge popularization month, financial knowledge enters ten thousand households, strive to be rational investors and strive to be good financial netizens". Publicize bank card (account) security, password security, POS security transaction, network transaction security and mobile payment risk prevention to consumers. Deepen consumers' understanding of credit card consumption safety, online payment safety and card use safety.
Two, attach great importance to the careful preparation and formulation of scientific activities.
All the staff of our branch made overall arrangements for their work through the publicity plan issued by the head office and combined with their own actual situation through various channels. According to the characteristics of customer groups and outlets, give full play to the enthusiasm and initiative of sub-branches, take various forms of activities, and carry out strong, extensive and in-depth financial knowledge popularization activities, expanding the scope of publicity and the influence of activities.
Third, open up publicity areas and create an atmosphere of publicity month.
The staff of our branch distributed leaflets, played LED content, TV, and explained the micro salon in the hall. Explain to customers the common means of telecom fraud, the small knowledge of safe card use, the precautions and countermeasures of credit card consumption. Customers actively participated in the publicity services and explanations provided by our bank, and the response was strong.
This financial knowledge activity has achieved good publicity effect. The number of beneficiaries reached more than 700, and the publicity covered every corner of the village. Through entering villages and households, our bank has made every customer understand the importance of financial knowledge, thoroughly implemented the "customer-centered" service concept with more forms and more intimate services, and made new contributions to creating a healthy and harmonious financial environment.
Chapter II: Programme of Bank Financial Knowledge Popularization Month In order to launch the "Financial Knowledge Popularization Month" activity, widely publicize financial knowledge closely related to people's lives, and improve residents' ability to identify and guard against financial risks, banks went into various areas of the community to carry out the "Financial Knowledge into the Community" publicity activity on the premise of preventing and controlling the epidemic situation.
Combined with the current hot issues such as deposit insurance system, financial fraud in the field of old-age care, telecommunication network fraud, etc., we distributed leaflets to community residents, focusing on publicizing financial knowledge to the elderly in the community. During the activity, bank staff explained the definition and coverage of deposit insurance to residents, which further enhanced the public's understanding of the deposit insurance system and better played the role of the deposit insurance system in maintaining depositors' confidence, preventing bank runs, resolving regional financial risks and optimizing financial ecology. At the same time, it explains the main characteristics and common means of financial fraud and telecommunication network fraud in the field of old-age care, as well as their harm to society, reminding residents to enhance their ability to distinguish and enhance their awareness of fraud prevention.
In the activity of "Financial Knowledge Popularization Month", all banks also give full play to the characteristics of digital banking, make use of their own digital characteristics, actively carry out online publicity, remind customers: "Don't believe that pie falls from the sky, high returns are accompanied by high risks", and drive customers to learn and understand finance, enhance their awareness of risk prevention and improve their online anti-fraud skills. At the same time, it also focuses on hot issues and publicizes financial knowledge such as preventing illegal fund-raising and telecom fraud to the public. Make full use of the extensiveness and extensiveness of online audiences, actively carry out digital education, organize employees to give full play to their subjective initiative, and spread related posters and videos through WeChat friends circle, work group and other channels, which not only increases the interest and vividness of activities, but also expands the educational audience and improves the publicity effect of financial knowledge.
In the future, banks will continue to do a solid job in popularizing financial knowledge, further broaden the scope of publicity, increase publicity efforts, enrich publicity methods, actively guide consumers to continuously enhance the concept of the rule of law, continuously improve the financial literacy, awareness of the rule of law and the ability to identify and prevent fraud of social groups, especially the elderly, and safeguard the legitimate rights and interests of financial consumers.
Chapter III: Activities Plan of Banking Financial Knowledge Popularization Month In order to effectively improve the public's financial literacy, effectively prevent and resolve financial risks, and create a clear financial network environment, rural banks went deep into towns, communities and rural areas to carry out the "Financial Knowledge Popularization Month" publicity activities to popularize financial knowledge and escort inclusive finance.
During the activity, the bank focused on the "one old and one small" group, and Jinxi Sub-branch of the bank walked into the opening ceremony of the two village senior universities to explain financial knowledge to the elderly customers, bridge the gap and improve the sense of financial service acquisition of the elderly groups; Explain the knowledge of illegal fund-raising and telecom fraud on the spot, focus on all kinds of fraud activities in the name of "supporting the elderly", guide elderly customers to install the National Anti-fraud Center App, and help elderly customers keep their "money bags" and enjoy their old age.
The bank's business department went into primary schools, sub-branches and middle schools to distribute leaflets to students and parents, explaining internal and external cases such as network security, campus loans and telecom fraud, reminding students not to be greedy for petty gains, take good care of personal information, not to lend important items such as ID cards and bank cards, and not to engage in fraudulent activities such as college students dropping out of school loans and illegal fund-raising.
This activity has improved the awareness and ability of the "one old and one young" group to prevent financial risks, and won unanimous praise from the elderly customers, teachers, students and parents at the scene. In the future, the bank will continue to carry out financial knowledge publicity activities to contribute to optimizing the financial environment.
Chapter IV: Monthly Activity Plan of Banking Financial Knowledge Popularization In order to promote the popularization of financial knowledge, focus on improving the public's financial quality and safety awareness, and actively establish a long-term mechanism for public education services, Yi 'an Sub-branch of Agricultural Development Bank actively carried out the annual "Popularize financial knowledge, let financial knowledge enter every household, strive to be a rational investor and be a good financial netizen", and combined with the requirements of higher-level banks and regulatory authorities, expanded the audience of financial knowledge and promoted the general public through normalized financial publicity.
In order to do a good job in centralized publicity, Yi 'an Sub-branch quickly set up a work leading group and formulated an activity implementation plan, and supervised the whole bank to carry out financial knowledge popularization activities closely around different topics such as "preventing telecommunication network fraud propaganda", "payment safety propaganda", "popularizing basic financial knowledge" and "preventing illegal financial propaganda", with the obligation of giving full play to the main role of financial knowledge popularization, guiding the broad masses and investors to make rational investments, staying away from illegal financial activities and "ensuring capital preservation and high returns".
In the centralized publicity, Yi 'an Bank set up a financial knowledge publicity desk in the whole bank, organized business backbones with rich business experience and strong communication skills as propagandists, and actively distributed leaflets to customers to publicize and prevent financial risks and preach financial knowledge. At the same time, make full use of outdoor LED electronic screen and indoor large screen to broadcast laws and regulations slogans such as anti-money laundering, protection of financial consumers' rights and interests, personal credit reporting, etc., advocate rational investment and reasonable lending of enterprises, let customers be familiar with basic financial knowledge while handling business, enhance the legal compliance of business operations, realize the joint efforts of banks and enterprises, and create a harmonious and orderly financial environment.
According to the characteristics of its own bank, Yi 'an Bank actively carried out financial knowledge popularization activities, which were welcomed and praised by the people and achieved the expected publicity effect. Disseminate financial knowledge, strengthen the protection of consumers' rights and interests with practical actions, and safeguard people's livelihood.
Chapter V: Programme of Banking Financial Knowledge Popularization Month (I) As an important embodiment of carrying out the requirements of study and education activities, serving people's livelihood and contacting the masses, this activity adheres to the public welfare of publicity activities and fully demonstrates the commitment and determination of Bank of Communications to protect consumers' rights and interests.
(2) According to the focus of this publicity campaign, innovate the publicity form, enrich the publicity content, and uniformly use the "Banking Consumer Rights Protection" logo to improve the unity and recognition of the publicity campaign in the whole industry. During the activities, branches spread financial knowledge to the public through lectures, roadshows and special events, so as to ensure coverage and audience, and enhance the awareness and ability of financial consumers to protect their own property safety.
(3) All provincial branches actively undertake the main responsibility of consumer publicity and education, make full use of new media such as WeChat and Weibo, make good publicity through self-service equipment, online banking, mobile banking, media advertising and other channels, enhance the interest, interactivity, audience and influence of activities, help consumers improve their awareness and ability to prevent risks and use formal financial services, build a harmonious consumption environment in the banking industry, and fully fulfill their social responsibilities in the banking industry.
(4) Pay attention to customer satisfaction in publicity activities, maintain the brand image of excellent service of Bank of Communications, and carry out various publicity activities in combination with the characteristics of Bank of Communications. During the activity, Bank of Communications employees' good service spirit, excellent service soft skills and professional financial knowledge reserve were displayed, and a good corporate image was established among the public.
(5) During the preparation period, actively respond to the relevant arrangements of the local banking regulatory bureau for this activity and make all the preparations. In this activity, the Head Office will uniformly design the publicity main screen and stickers, and the provincial branches will scroll the main screen on the electronic screen. Branches should make full use of the public education area of outlets to carry out publicity and education, and the publicity and education content should comprehensively cover personal loans, credit cards, debit cards, bank wealth management, self-service equipment, electronic channels, consignment business, banknote identification, illegal fund-raising and so on. During the activity, the LED scrolling screen of the outlets under the whole jurisdiction should play the promotional text of the activity.
(VI) Through the promotion of this activity, customers will have a certain understanding of financial knowledge, be aware of telecommunication network fraud and campus "toxic" loans, be able to identify fraudulent acts used by some lawless elements, do a good job in information return and feedback, enhance customers' understanding of financial knowledge, raise risk awareness, do a good job in risk prevention, effectively protect their legitimate assets from damage, help customers correctly identify the risks of financial products, and rationally participate in financial consumption and promote.