I think this should be a normal thing, because many enterprises are slowly transforming. If this enterprise can't persist in this line and doesn't want to close down, it can only seek a transformation plan. The reason why they chose live broadcast to bring goods this time is because live broadcast to bring goods is too hot. Many people have made a lot of money through this business, including some enterprises. Think about it. Stars usually have so much money for filming or participating in activities, but they all start to broadcast live and bring goods, which is enough to prove that it is really profitable, so everyone wants a piece of it.

Of course, there is a very, very important point, because New Oriental is successful now, and everyone knows that New Oriental used to teach English. Originally, it was a training institution, but after some national policies came down, their institution could not continue to operate. Originally, the boss had planned to retire, but under such circumstances, he could only continue to support the company, but the education industry could not go on. What should they do? They began to try to transform and began to bring goods for live broadcast. At first, it was unpopular and no one bought it. Slowly, they finally succeeded.

Perhaps because of their success, LeTV also wants to follow suit and imitate their transformation. In fact, what we need to know is that live broadcast can be done by anyone. We don't mean that they can't do this job after the Eastern Selection is on fire. It's just that success can't be replicated. Letv employees may be very powerful and excellent, but there is really no way to replicate them successfully. It doesn't mean that you can do what others do. So if they really want to do this business, I think they should have some characteristics of their own.