Phoenix International College of South China Normal University was established on March 20 12 10. South China Normal University and Phoenix Satellite TV signed a contract in Beijing, and the two sides established a strategic partnership for joint development. Phoenix International College will be a public second-class college under South China Normal University, with the aim of "cultivating high-end film and television talents, promoting the development of modern media and spreading China traditional culture", adhering to the values of "openness, tolerance and pursuit of Excellence", aiming at the development needs of modern social education and cultural communication, giving full play to the resource advantages and brand influence of South China Normal University and Phoenix Satellite TV, based in Guangdong, Hong Kong and Macao, radiating the whole country and facing the world, and striving to build a distinctive, domestic first-class and international school.