The following will introduce the project background, cooperation significance and signing details.
I. Project background
China Construction Star Travel Han Hong Yayuan is a brand service apartment owned by Star Travel Group, with many branches and product lines all over the country. In order to further enhance the brand influence of the Group in the field of higher education and speed up the layout of the high-end talent housing market, we have reached an agreement with Nanjing University to build a new benchmark for its "Star Traveler" brand serviced apartment.
Second, the significance of cooperation
1. Realize complementary resources: Both parties have advantages in asset scale, quality assurance and brand image, and the common development of the platform will bring more opportunities for both parties.
2. Enhance brand value: As a national key university, Nanjing University's background and brand will help attract more talents to stay, and further enhance the popularity and reputation of the brand "Xing Lv Han" in the field of higher education.
3. Optimize the user experience: Nanjing University is one of the most famous universities, and the requirements for supporting environment and services of the community are getting higher and higher. The cooperation between the two parties can provide a more comfortable and convenient living experience for school teachers and high-quality talents.
Third, the signing details
It is reported that Star Travel Agency of Nanjing University and Han Hong Yayuan of Nanjing University are both located in Xianlin area. Among them, "Xianlin area" was established in 1999. It is a national university science park located by Jiangsu provincial government and one of the only "Top Ten Science Cities in China" in China. Now it has become an important teaching and research base, industrial transformation platform and commercial area.
After the project is delivered, it will provide high-quality apartment-style shared communities for Nanjing University faculty and fresh graduates, including four-bedroom, three-bedroom and two-bedroom units to meet the actual needs of different groups.
Four. abstract
This signing cooperation is an important measure for China Construction Star Tourism Group to further accelerate the layout of the residential market, and it is also a useful attempt for Nanjing University to promote the construction of "double first-class" disciplines and enhance its international influence. The future is expected.