When you open a music software, you will be surprised to find that there is a big V with a paid reading program on it.
Miss Asia teaches girls how to dress up on a live broadcast platform. ...
What we can see is that more and more people have entered the online education market. You see, Mi Meng can't write eye-catching stories, the music software can't sign the anchor, and Miss Asia can't stay in the entertainment circle. They all want to make a fortune.
Yes, this market looks very attractive: the office suite of autumn leaf PPT has been continuously broken; Fandeng Reading Club's sales on the day of the Double Eleven reached 654.38 billion yuan; Luo Ji's thinking is valued at more than 7 billion yuan ... and ordinary office workers turn to become life mentors. These news constantly stimulate people's eyes and stir their restless hearts.
But I can't help asking weakly: Are there really so many people who love learning?
First, the truth of online education: the flow is scattered and the demand is declining.
The fact is, people prefer eating or hitting the glory of the king. So many people buy knowledge-based products, in fact, it is just impulsive consumption.
Take the university as an example, there are only a handful of people who really love learning and like reading in the library. More college students just think about how to pick up girls and how to travel every day. Do these college students who don't study suddenly become fond of reading after leaving society?
Obviously not.
People who really love learning are only a small part of the crowd.
Even those who really love learning are faced with a problem: there are too many good courses to finish, even if they are idle at home for 24 hours.
Second, the breakthrough point of online education
At present, most knowledge products only stay at the stage of "broadening cognition", such as telling you a few novel concepts or what is the essence of a book. However, to really improve the understanding ability, or to turn knowledge into skills, users need to invest a lot of time and energy in real life again and again.
Uncle Ye Qiu once said frankly: Online education will eventually become a service industry-dear, remember to come to class tonight? Remember to hand in your homework after class.
This puts forward higher requirements for operation. But if users only know it for a long time, but it hasn't changed, what is the significance of buying knowledge products?
What the online education industry can go on should be those teams that are really willing to do a good job in courses, improve the level of students and work closely with channels.
To sum up: the popularity of online education has basically disappeared, which is reflected in the fact that the current traffic has begun to disperse and the user demand has dropped rapidly. However, to do online education well, channels, products and user satisfaction are indispensable.
Learning can be fun. Welcome to pay attention to WeChat official account: sightseeing after 90.