1. What is product operation? What products should I know before I know about product operation? Products have two meanings: first, goods and services to meet market demand; The other is product function, which needs product manager and R&D to design and develop, such as APP and its functional modules. What this article wants to talk about is the latter. Product operation is responsible for the operation of a product module or function, and has the ability to improve operational efficiency through product means. The competency model required by product operation includes empathy, logical thinking, business analysis, communication and cooperation. The connection and difference between product operation and other operation positions: connection: the underlying logic of operation is universal. As I said before, operation is a process of establishing a stable relationship by transferring user value with the goal of realizing the growth of users and profits. It needs to go through four stages: clear objectives, business analysis, strategy formulation and implementation. Difference: Compared with other operations, the most special feature of product operation is that the landing of operation strategy is highly dependent on product functions. Second, why should we master the ability of product operation? First of all, production and research run through the Internet business. Internet companies' business is mainly online, and whether it is to solve problems or explore opportunities, they must use product means. For example, most users of Internet companies stay on the APP, and it is necessary to use and optimize the product functions related to the APP when operating on the APP side. Second, if the operation wants to be bigger and stronger, it must master the ability of product operation. Compared with manual operation, product operation can operate users in a large-scale, refined, sustained and stable manner, and can generate greater commercial value. For example, the service ratio refers to the number of users that a single business person can serve at the same time in a certain period of time. The sales ratio of online education industry is 400/ month, and the community operation is 4000/ month. The operation needs manual maintenance. Product operation can operate all active users in the APP, and the order of magnitude is usually 654.38+0,000 or even more than 654.38+0,000, and the operation action is automatically completed by the product. Third, how to do a good job in product operation? Product operation promotes business growth by operating, adding or optimizing product functions. The workflow of 1. product operation includes four steps: business analysis, insight into opportunities, prioritization and testing iteration. Say two common test iteration methods: MVP and ABtest. MVP refers to the least feasible product. In the case of unknown effect, the smallest product that can meet the main functional requirements is designed for testing, and then amplified after verification. This helps to test and verify quickly and reduce the cost. ABtest refers to comparative testing, which divides the test object into multiple samples, controls a single variable, compares the effect differences of different variables, and then copies the sample group with better test effect. 2. It takes three stages for the product function to go online. 1) product operation collates business requirements and presents them to the product manager; 2) After the product requirements document (PRD) is output, the product manager will organize the review; 3) R&D, development, testing and online. 3. The core competence of product operation is the ability to put forward a good demand. Good demand means that after the completion of production and research, it can bring considerable benefits to the business and the input-output ratio of production and research is high. Combine your own business practice and experience accumulation, refer to the business analysis method mentioned above, and conditionally put forward good requirements. The remaining thing is to use production research to clarify the demand. 4. How to improve the demand by producing and researching? The advantages of submitting the requirements in the form of documents, supplemented by oral communication, are: 1) reducing the communication cost, allowing production and research institutes to have a preliminary understanding of the requirements before face-to-face communication and discussion; 2) The content of oral communication is easy to forget and needs to be recorded, confirmed and followed up in writing; 3) Leave traces of work for inspection and re-inspection. Product demand should include three parts: background, goal and demand. The background mainly explains the recent business situation and the reasons for the demand. The goal describes the demand income and expected online time. The most important thing is to write clearly the content of the demand part. The requirements section must be detailed and complete, because the product manager will output the product documents in strict accordance with this section. Some good product managers will help you fully consider and check the omissions, problems and risks, but it is safer to think carefully first. If a document contains multiple requirements, or a requirement contains multiple sub-items, it is suggested that the requirement part be presented in table form, including four columns: requirement name, specific content, priority and remarks. The name of the demand is summarized in short sentences, and the specific content is explained in detail. Priorities are arranged according to P0, P 1 and P2 (the smaller the number, the better, and the estimated online time can be indicated), and the contents that are uncertain, to be discussed or to be supplemented are written in the remarks. 5. Experience and lessons of product operation 1) Before and after the product goes online, it must go through the process acceptance by itself; 2) Try not to surf the Internet the day before holidays, such as Friday; 3) The product and data requirements should be submitted at the same time, otherwise the data will not be seen after going online.