EDP is a set of targeted short-term intensive courses set according to the specific characteristics of modern companies and enterprises, aiming to meet the learning needs of senior managers of enterprises for shorter and more targeted management courses. The training time and course content of this project are determined according to specific needs, and its content can focus on comprehensive management skills or knowledge and skills in a specific management field, such as business strategy, financial management, leadership art, human resource development and management, production and management, and international marketing management.
EDP emphasizes lifelong learning, which is more flexible and targeted than MBA and EMBA. EDP (Administrative Development Plan) is a non-degree education plan, which aims to meet the knowledge needs of senior managers of organizations.
At present, in the global EDP market, Harvard Business School, Darden Business School and INSEAD of France are leading the public courses, while Duke Enterprise Education College, IMD of Switzerland, INSEAD of France and IESE of Spain are leading the internal training courses.
Harvard Business School has invested heavily in overall research and case development, and gathered many top scholars in the world to devote themselves to research, with remarkable academic achievements. Managers all over the world have always been very enthusiastic about going to Harvard to share the latest discoveries in the forefront of theory, so Harvard's open classes have always been eagerly awaited by managers. The average tuition fee of Harvard EDP open class 1200 ~ 1300 USD/person/day.
How to satisfy China executives' enthusiasm for Harvard and overcome language barriers? For example, the CEO course of Harvard and China Europe International Business School. Students locked in the top leaders of enterprises with annual sales exceeding 65.438 billion yuan, which lasted for half a year, totaling nearly 20 days, and enrolled 30 students throughout the year. The tuition fee is 320,000 RMB, with an average of 2,000 USD/person/day. In addition, Harvard cooperates with Central Europe and Tsinghua to set up courses to lock in the growing CEO successors. Boston, Beijing, Shanghai, three modules, 36 days, tuition of 40 thousand dollars. The enrollment situation is very good.
IMD Switzerland is an independent business school developed from Nestle's internal training center. Some of its executive training courses take the familiar form of summer camp, where students arrive at their destinations from all over the world at one time, and reception, visits and other activities continue. Professors play more of the role of classroom coordinator.
In terms of internal training courses, Duke Enterprise Education College is a leader in the industry, and its teachers are recruited from all over the world. In the year of its establishment in 2000, its sales reached $8.5 million and reached $50 million in 2006. In Asia, INSEAD and Hong Kong University of Science and Technology have also gained a lot in the internal training market.
The rapid growth of global enterprises' demand for internal training courses encourages business schools to step out of the ivory tower, get closer to the needs of enterprises and develop courses that can better cope with the internationalization and cross-cultural leadership of enterprises. The executive training of internal training mode has gradually deepened from simple education to "education+consultation+counseling".