Shanxi merchants are deeply influenced by Confucianism, regard business reputation above all else, and abide by the business principle of "honesty first, justice first". Essence refers to the essence of essence, which is a metaphor for the essence of things; Second, the essence of metaphor.

Shanxi merchants believe that although doing business is for profit, it needs to be based on moral integrity, advocate making money wisely, and oppose mercenary and unscrupulous means. It can be seen that Shanxi merchants regard honesty as the highest belief of businessmen and the guiding ideology of doing business, which has achieved the essence of Shanxi merchant culture.

cultural heritage

Since Ming and Qing Dynasties, the culture of Shanxi merchants has attracted much attention in the history of modern economic development in China. Shanxi merchants, especially those in Taigu, Qixian, Yuci, Pingyao and other places in Taiyuan Basin, have made great achievements in commerce and trade, and their business scope is all-encompassing, and they are the best in finance. Banks and banks have existed in the world for more than 500 years, creating unprecedented century prosperity and leaving a splendid business culture on the land of China.

Among Shanxi merchants, some families have flourished for a long time, with many promising children, while others have declined rapidly. One of the important reasons is that the former attaches importance to family rules and regulations, while the latter relaxes family rules, with poor family style and many prodigals. We don't lie on the heritage of our ancestors and be playboys, but rely on our own encouragement to develop our own career and future.

And abide by the ancestral training, no one set foot in politics, and more engaged in finance, education, science and technology. From the place of residence, most of them live in Beijing, Shanghai and Kunming, and a few live in Liaoning and Haikou.