The key to the operation of new media lies in two words: interaction and traffic. Concept: New media is a new media relative to traditional media such as newspapers, television and radio. It is a broad concept and a communication form that provides information and entertainment for customers based on mobile Internet.

The new media operation is to use self-media platforms such as WeChat Weibo for brand promotion and product marketing; Planning brand-related, high-quality, high-spread content and online activities; Push news widely or accurately to customers, improve participation and popularity, so as to make full use of the fan economy and achieve the goal.

Since the era of highly developed media, everyone is a participant in the media and can also become the media, so this new media operation activity came into being and became a profession.

Characteristics of New Media New media currently refers to media forms that are more suitable for social media, such as WeChat, Weibo, forums, SNS and blogs. They are all from the media. They have the following communication characteristics: 1, two-way communication mode, receiving mode from fixed to mobile. 3. More personalized communication behavior 4. Real-time communication speed 5. Diversification of communication content.

Job responsibilities of new media (for example, below)