In order to ensure that work or things can be carried out in an orderly way, it is often necessary to make detailed preparations in advance, and planning is one of the planning tools. Do you understand the plan? The following are three enrollment planning publicity programs I have compiled. Welcome to reading. I hope you will like them.

Enrollment Planning and Publicity PlanNo. 1 Sichuan Daxian Vocational High School, Chongqing Normal University and Chengdu Dongxing Aviation Service Co., Ltd. jointly organized the "2+3" training mode of aviation service specialty in secondary vocational colleges.

Recruit junior high school graduates from Dazhou and surrounding areas, study aviation service major (secondary vocational education) in Daxian Vocational High School for the first two years, and study aviation service major (junior college education) in Chongqing Normal University for the next three years, and enjoy the diploma of adult higher education issued by Chongqing Normal University after graduation. After graduation, he was recommended to work in major airports, airlines and civil aviation systems across the country. The first joint enrollment was recommended by the principal of the junior high school, and passed the political examination, interview, physical examination and merit-based admission. National colleges and universities. We have a strong faculty and excellent teaching hardware facilities. There are more than 5000 teachers and students in the school. For the long-term development of the school, our college decided to start a comprehensive enrollment plan. Now my plan is as follows:

First, advertising goods

Sichuan Daxian Vocational High School Aviation Service Major

Second, the purpose of advertising.

1, expand the scope of enrollment, increase the number of students and expand the source of teachers.

2. Improve the visibility of the school and let parents and students know the development prospect of aviation specialty.

3. Connect the job advertisement of 1 1- 15.

4. Dissemination of influence: unknown-well-known-understanding-convincing-action

Third, the field of advertising

Counties and cities in Sichuan Province

Fourth, the advertising target.

Junior high school graduates and parents of students are all young people between 15- 18. Determined to study, want to pursue advanced studies. It is the object of our enrollment. (stewardess, empty brother)

Fifth, planning ideas.

1, age analysis of netizens, mostly young people. Most of them are students at school. Do a good job of publicity for the school.

Sixth, advertising strategy.

1, according to the different ideas of students in different regions, make different enrollment plans.

2. Make stickers and stick them on city buses, public seats and city road signs, which can be used anytime and anywhere.

Remind junior high school graduates and their parents to pay attention to the young people at the age of 15- 17 who are determined to study and want to further their studies, and make up for the shortage of mass media, which has the functions of public welfare and public relations.

3, in addition to regular large-scale advertisements, in newspapers and magazines, we can adopt another guerrilla strategy and make use of the big Sunday.

The arrangement of newspapers and Dazhou Evening News, and the classified advertisements of Yang Shan newspaper media and Hayes media publish small advertisements from time to time, which not only saves money but also makes up for the shortage of big advertisements. As long as the design is concise and eye-catching, it is still very effective.

4. Introduce the basic situation of the school and the setting of majors in detail on the Internet. Open online consultation, message and other sections to increase your understanding of the school.

Seventh, the theme of advertising and the use of media.

(a) the advertising content of cards and billboards

Briefly introduce the school situation, aviation professional teachers, the scale of aviation professional schools, the employment situation of airlines, and the school's display of students' return to school life.

(B) TV advertising planning

Show the whole picture of the school and the employment prospects of graduates, and vigorously promote it with advertising words. Or do an exclusive live telephone quiz on TV.

(3) Dazhou Radio and Television Station pays close attention to schools in broadcasting.

(4) Outdoor advertising media release: 1. Single column 2. Outdoor advertising. Advertisement release of residential wall in Dazhou county-city junction.

(5) The enrollment teacher led a team to set up a temporary enrollment consultation registration point in the town street of the urban-rural fringe.

(six) the school production atmosphere:

1. banner; (Make banners in the blank area of the school playground)

2. Set up publicity windows in schools;

3. Design and production of school blank wall posters.

Enrollment Plan Publicity Plan 2 Youth League Committee of each college:

In order to strengthen the social practice activities of college students, improve their comprehensive quality and practical ability, and enhance their enthusiasm for loving the school; At the same time, in order to meet the needs of building a multi-disciplinary Chongqing Jiaotong University, we will further expand the number of students, build a stable student base, and attract more high-quality students to apply for our school. After research by the Youth League Committee and the Admissions and Employment Office and approval by the leaders in charge of the school, it is decided to continue to organize some outstanding college students in our school to go deep into their alma mater to carry out enrollment publicity activities in the winter vacation of 20xx. In order to carry out this work more smoothly, the relevant requirements are now explained as follows:

I. Recruitment Objectives and Requirements

Enrollment target: full-time undergraduate freshmen (in principle, students who graduated from their original middle schools are announced. If the middle school to be publicized by students is not in the list of publicized middle schools, please indicate it in the registration form).

Recruitment requirements:

1. Pay attention to school development and be enthusiastic about students' social practice activities.

2. Have the spirit of hard work and dedication, and volunteer to engage in enrollment publicity and public welfare activities.

3. Have a strong sense of responsibility, organizational skills and presentation skills.

4. Strong safety awareness, law-abiding, and good health.

5. Students need to go back to their alma mater or their middle school for publicity.

Second, the registration and selection methods

Students who are interested in participating in this social practice activity should submit the registration form (which can be downloaded from the Youth League Committee website and the Admissions and Employment Information Network) to the Youth League Committee of their college before 20xx February 29th 17:00. After screening by the College Youth League Committee (in principle, there are no more than 50 students in each college), the confirmed summary list shall be submitted to the Admissions Section of the Admissions and Employment Office before 20xx 65438+ 10, and the final list shall be jointly determined by the Youth League Committee and the Admissions and Employment Office.

Third, the relevant instructions

1. This activity is an important part of students' social practice. Students participating in the activity are required to fill out the Application Form for Social Practice Activities of Chongqing Jiaotong University's "Promotion of College Students' Enrollment in Middle Schools during Winter Vacation" (see Annex 2).

2. Students who participate in the social practice activities of "College Students Going to Middle Schools for Enrollment Promotion in Winter Vacation" will participate in the appraisal and commendation of advanced individuals in college students' social practice activities.

Enrollment plan publicity plan 3 I. Activity background:

At present, there are few students in our school, many parents with autism don't know about our school, and there is no rehabilitation training for autistic children, so many autistic children can't get effective treatment. Through on-site publicity of our school-running characteristics and teaching achievements, we will expand our school's popularity and recognition, and let more autistic children study in our school.

Second, the purpose of the activity:

1, give back to old classmates.

2. Recruit new students. Through this activity, more people will know and understand Starlight, pay more attention to autistic children, make parents full of hope for the recovery of sick children, trust Starlight and recruit more students.

3. Expand the popularity and trust of our school.

2. Venue: Monument Square

Three. Activity time: 9: 00 a.m.-11:00 on May/Sunday.

Four. Target audience: autistic children and parents.

Verb (verb's abbreviation) Activity theme: Light up the future and grow healthily —— starlight teaching achievement report meeting

Activity of intransitive verbs:

Preparation stage:

1, set up a preparatory group;

2. Find out the number of students enrolled, the number of school leavers and the rehabilitation ratio in our school, that is, the special individual situation;

3. Call the parents of the old students to make an appointment;

4. Communicate with the old students and their parents to fully understand the health status of the old students;

5. Yes, I have been in primary school. Students and teachers whose children are in junior high school make simple inquiries (don't mention previous autism to teachers and students);

6. Invite rehabilitation students or parents to participate in this activity;

7. Collect students' paintings, compositions, life photos and other works that reflect students' good recent situation;

8. Promote this activity on websites, post bars, newspapers, television and other media;

9. Make charitable donations to raise funds for this activity.

(2) Implementation stage:

1. Gather students' compositions, paintings, life photos, students or photos on the exhibition board for the reading of the activity objects;

2. Invite school leaders, parents and students;

3. School leaders, parents and students speak;

4. The class teacher shows the teaching results and lists the successful cases of students' rehabilitation, students' school life and curriculum arrangement;

5. Parents list the differences between students after entering school and before entering school, and the current situation of students;

6, announced the students' feelings of admission and future life attitude, learning attitude, outlook on life, values, etc.

7. The person in charge of enrollment issues enrollment publicity, etc.

Seven, the cost budget:

1, media publicity expenses:

2. Material cost:

3. Personnel cost:

4. Mobile expenses:

VIII. Executor and person in charge:

;