Content is king. If you spend a lot of time trying to get the powder back, it's no use keeping it. Creating high-quality content is also one of the best ways to retain users.

What can we do in the preschool education market?

We can expand the scale of users by providing a large number of children's songs, educational games, story literacy and other content for free, and then realize the realization through in-house purchase services, peripheral products, offline institutional cooperation and so on.

Representative brands adopting this business model are: Beva Net, Baby Bus, Companion Dragon, Rabbit Beckham, etc. Simply put, the content model is to make fragmented educational content and make profits through the free in-house purchase model.

The second type: platform mode

It is a platform for parents to exchange parenting knowledge and experience. It forms user stickiness through interactive question and answer, experience sharing and baby growth records. And then realize the realization through advertising and e-commerce business.

Brands that use this model for marketing are: Love Early Education, Baby Tree, Baby Know, etc. This model is to precipitate a large number of parents and users through social functions, and then turn parents into paying groups.