School product management refers to the school's business activities based on the demand of the education market, based on the economic resources owned or controlled by the school, taking the easy cultivation of educational products that can meet the demand of the education market as the basic means, and obtaining effects and benefits with the quantity and quality of educational products. School product management is the basic mode of school management, and providing T% output is the basic function of the school. The products in school management, that is, educational products, refer to the educational achievements provided by schools that can meet the market demand. Their forms can be students of different specifications, and they can also serve various forms of education.

(2) Operation mode of school product management.

The operation mode of school product management mainly includes educational product development, educational market development and school brand development.

① Educational product development. With the continuous expansion of education market demand, the quality competition and service competition between school products are becoming increasingly fierce, and consumers have the space and right to fully compare and choose. Therefore, the quality, service and even price of educational products provided by schools are all important factors to determine whether they can be competitive in the education market. Successful schools regard the quality of educational products as their life, and have established a set of quality assurance and supervision system in educational practice. At the same time, these schools also attach great importance to the development of educational product characteristics, and are good at making accurate judgments and decisions according to the changing trend of educational consumption to meet market demand.

② Educational market development. First of all, the development of educational market must pay full attention to the investigation and study of educational consumption demand. Secondly, schools must make consumers understand, recognize and accept their educational products through clever publicity, so that their educational products can become strong products in the education market. Finally, the school needs to focus on the long-term development strategy, carry out active and effective public relations activities and establish a good public image.

③ School brand development. School brand embodies the quality of educational products. Consumers generally know the school through the quality of school education products, so the school brand is also a comprehensive reflection of the school's management ability, management level and management status. Therefore, one of the manifestations of modern education market competition is brand competition. Successful schools regard brand development as their life, formulate and implement their own "brand strategy", adopt comprehensive supporting measures, establish their own brand image, expand brand effect and promote brand appreciation.