Key words: an introduction to college students' career planning and employment At present, the employment pressure of college students is increasing, the market competition is becoming increasingly fierce, and the requirements of employers for college students' quality are increasing day by day; However, at present, college students' learning motivation is generally insufficient, their learning consciousness and autonomy are weakening day by day, and their mastery of knowledge and skills is far below market demand. As a result, the contradiction between the job market and the supply of graduates has become increasingly prominent. How to cultivate college students' healthy employment psychology, help them establish a sense of crisis as soon as possible, and guide them to plan their college studies and career with a scientific attitude has become one of the urgent tasks of college students' employment and ideological work. Career planning education is to help college students correctly understand their own advantages, comprehensively analyze their career needs, and cultivate the ability of independent planning and entrepreneurship. It is a special course and activity to guide college students to know their careers, establish their career goals, choose their career roles and seek the best development path. Good career planning is the navigator of career success, which can make people fully understand themselves, objectively analyze the environment, scientifically set goals, correctly choose careers, overcome career obstacles and avoid life traps, thus promoting career development. First, the significance of career planning education for college students 1. Career planning can help students know themselves more clearly and explore themselves. The primary purpose of career planning education is to help students know themselves and explore themselves. It is difficult for college students to find an ideal job after graduation. One of the important reasons is that they don't have a good understanding of themselves and don't match their own characteristics with the jobs and occupations they want. The great defect of university education in modern society is that the training mode of college students is assembly line operation mode. No matter what kind of materials students enter the university, they are trained according to a standard model. This has killed the characteristics of most students to a great extent. If our students can have a clear understanding of their own characteristics at the beginning of enrollment, schools can also teach students in accordance with their aptitude. Only when students realize their own characteristics can they continuously strengthen the skills training that matches their own characteristics. That will be of great benefit to his career development. 2. Career planning can enhance the purpose and planning of student development. There is a lazy atmosphere among college students now, and they don't know where to go. After the hardships of the college entrance examination, many students have lost the direction of life development. Don't know how to study; Do not know how to live; I don't know what's the use after learning. Leaving the university campus, I don't know where to go next. The reason is that I didn't plan my career well. If our students can realize their future at the beginning of their enrollment. Then their study and life will be guided by goals. You can stop them from being blindly confused. 3. Career planning can improve the ability to cope with competition. Today's society is in an era of change, and fierce competition is everywhere. Natural selection and survival of the fittest are very competitive, especially after China's entry into WTO. If you want to stand out in this fierce competition and be invincible, you must design your own career plan. Only in this way can we know fairly well and not fight unprepared battles. However, many recent college graduates don't sit down and make their own career plans first, but run around with resumes and cover letters, hoping to find a good job with good luck. As a result, a lot of time, energy and money were wasted. Finally, I lamented that the recruiting unit is as blind as a bat and can't "know the hero with an eye", and lamented that my hero is useless. These college graduates do not fully realize the importance of career planning, and think that career planning is just an armchair strategist. In fact, it is much better, more economical and more scientific to plan one's career, sharpen one's knife, and cut wood workers by mistake, and then put job hunting activities into practice after having a clear understanding and goals. Second, how to carry out college students' career planning education. 1, pay attention to the special study of career planning education combined with the actual situation of schools and colleges. Different students lead to different problems faced by schools and even colleges in career planning education. Then, it is the primary work of our school to investigate the current situation of college students' career planning and analyze the effective ways to plan their careers. Each college should be led by leaders, composed of senior teachers from various majors and career planning instructors, conduct further special research on the students' situation in this school, and study the educational channels of students' career planning in combination with the professional setting and training concept. And should make a practical plan to educate students on career planning according to their grades; And always pay attention to collecting and sorting out relevant data, and make a comparative analysis with the students who did not have career planning education in previous years. 2. Cultivate professional career planning education instructors. Schools should strengthen the construction of career planning guidance team, so that instructors can first deeply understand the strategic significance of career education, truly establish the awareness of career planning, and educate students imperceptibly. Instructors should truly master the professional theories and skills of students' career planning, and initially have the professional ability to guide students' further studies and employment; Have the skills to guide students' career planning; Master the methods of communicating with students; Proficient in using evaluation tools. Instructors of career planning teaching should accumulate, collect and study the case materials of implementing career planning education, especially the cases about the changes of students' learning attitude, career orientation, social service and social communication before and after receiving education. We should always pay attention to students' participation, the sustainability of career planning education methods and the popularization of mechanisms. 3. Pay attention to the popularization of the concept of career planning education. In western developed countries, vocational counseling and vocational education for teenagers almost started from kindergarten, so teenagers generally go through the stages of career cognition, career exploration, career orientation, career preparation and career placement before entering colleges and universities. In China, the concept of career planning education was introduced in the early 1990s. And basically only colleges and universities will selectively carry out career planning education. There is a common phenomenon among our college students, that is, there is no planning consciousness or the planning consciousness is very weak. In middle school, in front of our students is the mountain of college entrance examination waiting for them to conquer. However, after conquering the college entrance examination, what will become their next goal. This problem has greatly hindered the sustainable development of students. It also makes the academic career of college students have no direction, and makes personal development become a development that goes with the flow. If our students integrate the concept of career planning into their whole study career, they will always have the direction of struggle and development. We should instill a sense of career planning in every new student at the beginning of school. (1), when freshmen enter school, build a career planning service reception platform. Every year when freshmen enter school, a service platform for college students' academic and career planning is set up at the reception desk of freshmen, and professional guidance teachers provide professional consultation and publicity services. And give each freshman a booklet about career planning. Popularize the concept of career education among freshmen. Let every freshman realize the importance of career planning education at the beginning of school. (2) Make full use of various publicity positions of the school. Promote the knowledge of career planning. Make full use of the school's publicity window and radio stations to publicize the relevant knowledge of career planning; Publicize successful career cases so that students can get inspiration from them. 4. Carry out college students' career planning education with various activities as the carrier. Career education is a long-term practical process. In many western countries, vocational guidance education and career planning start from primary school, with various forms of education. Such as career day, career interest test, social practice, etc. Pay attention to the accumulation of students' social work experience. 14-year-old students can use their spare time to work outside school to enrich their professional experience. We can learn from foreign experience and explore new ways of employment guidance for college students. At the same time, we should also encourage students to start businesses and innovate in science and technology on campus, regularly preach the employment situation and employment policies to students, encourage students to participate in "young volunteers" activities, and attach importance to students' graduation practice. Through flexible and diverse employment guidance, we can help students to constantly revise their career plans in practice, and realize the benign interaction between college employment guidance and college students' career plans. It is also necessary to carry out various other career planning education activities in combination with the actual situation. (1), offering career planning guidance courses. We should put career planning education at the top of the education system for college students, offer special courses, and educate every student on career planning, so that students can understand the significance, theoretical system, steps and principles of career planning education. (2) the tutorial system. At present, student management is mainly completed by counselors and student offices in various colleges, which greatly weakens the guidance for students' professional development. If excellent professional teachers in colleges can keep close contact with students, and professional teachers can make suggestions for students' career development, it will greatly promote the effective development of students' career planning education. (3) Implement the "Advanced Plan" and make full use of the existing precious human resources of the school. The school's alumni and outstanding senior students' resources for more than 70 years are valuable assets to carry out college students' academic and career planning education. Invite alumni who have made achievements in all walks of life to return to school and exchange personal career planning and development with students. Guide and educate students with their practical experience. Excellent senior three students in the school can pair up with junior three students and implement the mechanism of bringing up the old with the young, so that the growth process of excellent senior three students in the same major can affect junior three students, and their academic and career planning is more directional and referential. (4) Holding a college student career planning festival. College students' career planning and design festivals are held regularly on campus. Set up each unit link and carry out career planning guidance lectures; Personal career design competition; College students' employment forum; College students simulate competitive recruitment activities, enterprise recruitment and other series of activities, actively do a good job in publicity and mobilization, make full use of school radio stations, campus networks, bulletin boards, posters, banners and other ways to widely publicize and publish information on campus activities, ensure that college students know the relevant situation in time, actively mobilize college students to actively participate in this activity, and conscientiously do a good job in organizing and coordinating the activities. Three. Conclusion College students' career planning education has been highly valued by all kinds of schools, but the single educational form and backward educational concept have largely made career planning education fail to play its due role. It is necessary to set off a wave of career planning education on campus, so that every student realizes that he needs to plan ahead; Let every student know how to plan; It is also necessary to integrate the concept of career planning education into all aspects and corners of students' daily life, so that students can benefit from activities and grow up in sentiment.