Founded in 1993, New Oriental has been focusing on education and training for 26 years, from early education to adults. Its business covers early education, preschool education, general counseling for primary and secondary schools, college exams, overseas study exams, overseas study tours, online classes and so on. It aims to provide one-stop lifelong learning service for students.
According to statistics, among the 65,438+000 people in China, 20 are learning English, and 2 of the remaining 80 people are going to start learning English. Relatively speaking, the annual output value of 654.38+0 billion yuan is just beginning for the English education industry in China with a population of 654.38+0.3 billion.
It is such a group of people who are eager to know the outside world through foreign languages that support the birth and development of the industry of "New Oriental". New Oriental has complied with and met this trend and demand. If China people's dream of going abroad is also a gold rush dream, then the New Oriental English School, which provides this service, is a water delivery person.
The development and change of New Oriental follows the expansion of their customers: students studying in the United States-abroad-candidates-students-English learners-education? . From advocating going abroad and encouraging studying abroad, to opposing the unconsciousness of studying abroad and taking the postgraduate entrance examination, and spreading the concept of career design and life planning to college students, New Oriental took the lead in giving birth to the upsurge of learning English for all in China.