The traditional goal of China's higher education is limited to cultivating research-oriented and applied talents, attaching importance to imparting knowledge rather than practical training, lacking the cultivation of students' creativity, innovative spirit and entrepreneurial spirit, and lacking the excavation of students' self-potential, resulting in many students with high scores and low abilities, which cannot stand on the development in the fierce international social competition; The destination of college students' graduation is nothing more than employment, postgraduate entrance examination, examination of civil servants and going abroad. And there is little or no initiative to start a business. College students' innovation and entrepreneurship education focuses on people's free and all-round development, which is essentially a kind of personality education. It aims to cultivate individuals with enterprising spirit and pioneering ability, which is very important for the growth of college students and the development of economy and society, and is an important content of higher education reform.
(2) Cultivating entrepreneurial college students through innovation and entrepreneurship education.
Innovation and entrepreneurship education for college students aims at cultivating students' healthy and positive mentality, opposing the traditional education that suppresses individuality, changing passive indoctrination into active learning, encouraging students to actively adapt to society, never giving up in the face of setbacks, paying attention to cultivating college students' sense of responsibility, and making students determined to grow into useful talents for society.
(3) Through innovation and entrepreneurship education, cultivate college students with enterprising spirit and pioneering ability and lifelong learning.
The innovation and entrepreneurship education for college students aims to cultivate their entrepreneurial spirit and pioneering ability, that is, the quality of entrepreneurs. However, not all educated people can become entrepreneurs. It cultivates students' innovative and entrepreneurial consciousness, innovative and entrepreneurial spirit, innovative and entrepreneurial ability and permeates the concept of lifelong learning, so that students can become pioneering and innovative talents as much as possible. College students have high professional and cultural quality, strong learning ability, broad vision, young people's innovative spirit and age advantage, few limitations of mindset, and dare to challenge traditional concepts. Innovation and entrepreneurship education attaches importance to the cultivation of college students' entrepreneurial spirit and pioneering ability, which is implemented with students as the main body, classroom study, extracurricular activities and social practice as the main channels, and emphasizes the realization of life self-worth, which conforms to the contemporary college students' view of becoming talents and is conducive to their overall success.