Education is a result-oriented industry, and word-of-mouth communication is very important.
Online education can make full use of online communication, and the following aspects need to be considered to do a good job in word-of-mouth communication:
1. First, establish a good brand image.
A good brand image is conducive to the dissemination, attention and elimination of negative news.
2. Determine the promotion platform
Wechat, Headlines, Friends Circle, Weibo, Tik Tok, etc. should analyze the distribution characteristics of target users and find out the promotion channels.
3. empathize with the target users
Only by resonating with users can we arouse their word-of-mouth communication and provide convenient methods and materials for users' communication.
4. Design hotspots to detonate users
It is necessary to explore hot topics, interact with users through communities and other channels, and trigger user communication.
5. Do a good job in user interaction and service.
We should actively interact with users, collect users' feedback needs, and give timely answers and solutions to users' problems.