According to the presentation mode of knowledge payment, knowledge payment platform can be divided into social question and answer, paid lectures, column subscription, community live broadcast and other types.
A. Social Q&A: The content producer answers a question raised by the user, and the platform extracts the corresponding commission from the question and answer. The types of questions and answers are c2c knowledge sharing and discussion, integral and tender award. Its content production threshold is low, basically everyone can participate, the corresponding answer knowledge is uneven, the user's stickiness is low, and it is mainly graphic. For example, common platforms include Zhihu, Answering Questions, and Weibo Q&A. ..
B. paid lectures: content producers choose their own topics to share a single content, mainly audio and video, supplemented by pictures and texts, and users can choose whether to pay after listening. For example, Zhihu Live, Douban, Answering Small Class and Reading at Ten o'clock are typical platforms.
C. column subscription: content producers launch long-term series of courses and lectures. For a few months or a whole year, users need to buy at one time. Therefore, such courses are usually expensive, but the knowledge content is more professional and systematic. If the course quality is high, the user's stickiness is high. For example, such platforms include Himalayan and get.
D. Social live broadcast: Content producers share their content directly through audio or video live broadcast, and need to conduct publicity and preheating before the class starts to attract some users to sign up for purchase and watch. Producers and users of this course content can communicate directly and have strong interaction. Representative platforms include litchi micro-class, thousand chats and so on.
2. Classification of knowledge paid content
According to the content of each knowledge payment platform, knowledge payment can be divided into popular knowledge payment platform, vertical knowledge payment platform and social knowledge payment platform.
A. Popular science knowledge payment platform, as the name implies, the main content of this platform is for the whole public, including knowledge from all walks of life, not limited to a certain profession. This kind of platform has the widest audience and everyone can find their own professional knowledge. At present, it mainly includes platforms such as Zhihu, Gothic, Himalaya and Fen-A. ..
B. Vertical knowledge payment platform, that is, knowledge payment products that are deeply explored and developed in a certain industry field, and the audience is mainly people in this industry. The products provided by such platforms generally cover all courses from Xiaobai to Great God, as well as in-depth interpretation of the industry, with high professional knowledge. Such as 36Kr, titanium media, clove doctor, etc.
C. Social knowledge payment platform, relying on social media to derive related paid products, mainly paid question and answer and reading, such as Weibo question and answer, WeChat paid reading, etc. Interactive communication is remarkable, and you can like, comment, and chat privately. But because it is based on social media, the content is broader, the professionalism is lacking, and the quality of questions and answers is uneven.
In addition to these platforms, there are tools for these platforms, that is, third-party tool platforms. This kind of platform provides an online hosting system for the knowledge payment platform, helps the knowledge payment platform to build stores and load content, and provides various functions such as marketing promotion, CRM management, serving students and brand building. For example, the plaider is such a platform.
A more professional online education technology service provider, which owns online education system, grid e-books, grid business school and other products and services. Committed to providing one-stop online education technology solutions such as platform, community and operation for small and medium-sized education and training institutions/individuals with teaching needs, helping them to deploy online education systems more conveniently, quickly and at low cost and connect more students.