As an operator, online activities are one of the most important means to get customers in marketing, so how to plan a successful online activity? First of all, we should understand the definition of online activities: activities based on the network, initiated on the network, all or most of which are conducted on the network, publishing activity information on the network, recruiting activists, and carrying out activities on the network-Baidu Encyclopedia. The planning case of online activities is divided into two parts: creative case and execution case. Generally, a creative case needs 2-3 alternatives, including the source of creativity, basic content of activities, theme, time, platform and how to do it. The implementation plan is the implementation plan of the whole activity process from the project establishment to the end of the activity. Let's look at the main elements of a complete online activity. (online activity planning mind map) 1: the purpose of the activity is the purpose of the product or service in the demand for standard products. Any demand must be a combination of product purpose and user demand. Activities are no exception, and the purpose of activities and products are roughly the same. Can be summarized into the following four categories: brand: for example, how fast is the competition in the education industry so fierce?