Also known as TVB or TVB, it was founded in 1967. It is the first TV broadcaster in Hong Kong to adopt wireless technology, and it is also the largest TV station in Hong Kong at present.
history
After half a year's trial operation, it officially opened on 1967165438+1019, when there were only about 200 employees. At present, TVB is the second largest Chinese program production company in the world (after Chinese mainland's "China Radio, Film and Television Group"), with about 5,000 contracted actors, providing free and paid TV programs for Hongkong, Macau and South China.
The founders of Wireless include Mr. Li Xiaohe, a member of Hisense Industrial's major shareholder family, Diwang of Causeway Bay, Sir Run Run Run Shaw, Chairman of Wenhua movie mogul Shaw Brothers Film Company, and others. 1980 Li Xiaohe served as the first chairman until his death, and Sir Run Run Run Shaw took over. Wireless TV is divided into Jade TV and Pearl TV, which broadcast Chinese (Cantonese) and English-based programs respectively. As the Chinese population in Hong Kong accounts for more than 90%, the ratings of Jade TV are higher than those of Pearl TV.
develop
Chinese TV stations in other places, such as Chinese mainland, Canada, the United States, Australia and Singapore, broadcast their programs wirelessly. The TV series TVB is very famous in the world. Many Hong Kong stars have started their film and television careers in TVB, such as Chow Yun Fat, Maggie Cheung and Tony Leung Chiu Wai.
TVB holds charity fund-raising activities such as "Happy East China" and "Starlight Glimmer Medicine Bag Beam" every year. Other large-scale programs, such as the Taiwan Province Celebration and the "Miss Hongkong" election at the end of July every year, will be broadcast overseas.
Wireless captured most Hong Kong artists and once monopolized them through contracts. The movie Deed of Sale by the Xu brothers (Xu Guanwen, Xu Guanying and Samuel Hui) satirizes the use of contracts by TV stations to control the development of artists in the 1970s. Today, Hong Kong is still an area where artists from different TV stations in the world cannot "communicate".
With the government's legislation banning cigarette advertising in the early 1990s, TV stations lost their stable and huge revenue sources. In addition, in the mid-1990s, cable TV and satellite TV joined the Hong Kong market, which weakened the leading position and influence of wireless in Hong Kong, and its original market share has been divided by many competitors and other emerging media. In order to maintain the company's development, TVB has set up several satellites and pay channels in Hong Kong, Taiwan Province Province, Southeast Asia, Europe and America, and set up a pay TV system-Galaxy TV in Hong Kong. Up to now, the number of users of Galaxy TV is less than 1 10,000, which is less than that of other pay TVs (Hong Kong cable TV, broadband TV now and Hong Kong broadband TV).
Another main reason why wireless has lost popularity in Hong Kong is that in recent years, self-made programs are stale and tasteless, and outsourced programs are out of touch with the trend. So recently, some people called wireless banter "teacher's milk platform" (Cantonese people used to call housewives with low knowledge level "teacher's milk"), satirizing that wireless almost only serves housewives, ignoring audiences from other classes.
Wireless "TV City" location
When 1969 was opened, TVB was located at 77 Broadcast Road, Kowloon Tong.
/kloc-In the 1990s, TVB invested in the construction of TV City in Tai Po Tsai, Clear Water Bay, Sai Kung, adjacent to the former Shaw Studios. It is reported that Shaw originally planned to build a TV City at the current site of the Hong Kong University of Science and Technology, because the location is close to Shaw's studio and the environment is extremely beautiful. Bernard Shaw was very angry when the news that the Hong Kong government decided to build HKUST on the land came out. Therefore, as a philanthropist, he seldom donated a penny to HKUST for many years.
In 2003, the TV station moved its factory to Tseung Kwan O Industry. The new TV City in Tseung Kwan O has a total area of about 65,438+065,438+00,000 square feet, which is about 30% more than that in Clear Water Bay. The broadcasts of the new TV City are all digital. Wireless began to move at the end of 2002 and was completed in June 2003 at 5438+ 10.
Free TV station
In Hong Kong, TVB operates two free TV stations:
Emerald TV: the highest-rated Chinese TV station in Hong Kong.
Pearl of wireless TV: TVB free English TV channel. In prime time, Pearl TV is the highest-rated English TV channel in Hong Kong, with an average audience rating of about 70% (in 2003). Most of the programs of Pearl TV are purchased programs.
Satellite TV station
In Southeast Asia, Wireless directly operates two satellite TV stations:
TVB 8: 24-hour Putonghua broadcast entertainment channel, collecting entertainment news, trends and variety shows; The content combines the cultures of Greater China, Japan and South Korea.
TVB Xinghe Channel: Broadcast TVB TV series and TV movies 24 hours a day. Bilingual broadcasting (Mandarin and Cantonese) is adopted.
In Taiwan Province province, TVB operates four satellite TV stations through joint ventures:
TVBS
TVBS news
TVBS-G
TVBS Asia
Wireless pay TV station
In Hong Kong, TVB currently has three pay TV stations, which broadcast on TVB Galaxy TV:
TVBN: Report Hong Kong and international current affairs and financial news 24 hours a day, and update the report every 30 minutes; The slogan is "wireless news, care about everything".
TvbQ: It is designed for children and plays educational programs.
TvbE: Play TV series and variety shows.