What are the four brands of k 12 education?
Xueersi
Learning and thinking was established in 2003. It is one of the online learning platforms for primary and secondary schools that integrated the two fields of "Internet" and "education" earlier in China and introduced the "tutor+tutor" dual-teacher model. The tutor team is responsible for the classroom and the tutor team is responsible for the learning effect.
The business scope of learning and thinking is relatively wide, and the courses cover primary school, junior high school and senior high school, including Chinese, mathematics, English, physics, chemistry and biology.
Yuan tutoring
Ape tutoring is a brother product of ape question bank, which provides online tutoring for junior and senior high school students. Based on big data teaching and research, we will gather famous teachers from all over the country.
The accumulation of ape tutoring artificial intelligence technology can realize that every student's courseware in each class is customized based on real ability, including examples and exercises in class, which are directly related to the current ability level of students, and truly teach students in accordance with their aptitude.
At present, ape tutoring provides English, mathematics and all subjects in junior and senior high schools. Primary and middle school students in any part of the country can take live lessons from famous teachers at home.
Gaotu classroom
Gaotu classroom provides online live courses of primary English, junior English and senior nine subjects. Adopting the teaching mode of "famous teacher teaching+double teacher counseling" and "7+6 efficient learning method", the design teaching is carried out from pre-class preview, interactive learning, 1 homework correction, after-class counseling and other links, and the course video is provided after class.
Spark thinking
The front-line teaching and research team and core teaching and research teachers in primary education industry have 10 years of mathematics teaching and research experience.
The off-line teaching AIDS and after-school workbooks closely matched with the course make the interaction not only stay online, but also allow children to truly combine their hands and brains through cutting, pasting, drawing and spelling, which provides materials for parent-child communication.
Advantages of k 12 online education k 12 online education changes classroom teaching behavior, reduces the difficulty of preparing lessons and improves the quality of school teaching through the enrichment of diversified teaching methods such as recording and broadcasting courses and electronic textbooks. Through this mode, the product dissemination of high-quality teachers' teaching plans and recorded courses can solve the imbalance of teachers to a certain extent and realize educational equity.
When teachers can use more teaching AIDS, the burden of preparing lessons for teachers will be reduced. At the same time, live and recorded products such as online courses are helpful to spread high-quality teaching resources in the form of products, reduce the requirements for school teachers' ability to prepare lessons and teach, and shift more energy to solving doubts and doubts.
K 12 Four characteristics of education and training 1, a large quantity.
Statistics from the Ministry of Education show that by the end of 20 12, there were 33 1 10000 students in ordinary high schools. 63.33 million ordinary junior high school students; Ordinary primary schools1.1.400 million students. In other words, the number of potential students in the K 12 market exceeds 2 1 10,000.
2. Competition fever
The overall market of K 12 is highly dispersed, and there are significant differences in curriculum standards, propositions, teaching materials and teachers among provinces and cities, which makes it difficult to standardize and expand. It should be noted that the extracurricular time of students at K 12 stage in China is very limited, and the replacement cost is very high. Course-assisted training is a service system that pays great attention to results. It is absolutely impossible for parents to ignore the protection of children's learning effect for non-core factors such as big brands, good environment and giving it a try.
3. Separability
Compared with other consumption, the outstanding feature of educational consumption is that the selector and the consumer are separated-parents choose and children consume. This has led to a result-oriented industry with highly asymmetric information. Parents blindly pay attention to the improvement of grades to decide their consumption choices, but ignore the process accumulation and the influence of family education and educated objects on the results.
4. Strong continuity
Compared with vocational and overseas training, students often stop the course after completing the course for a certain period of time and achieving corresponding results. Extracurricular tutoring services run through students' 12 years of education, which often affects a student's life's future, so it is less affected by the economic cycle.