The fashion wave is coming, and the people are wearing beautiful faces.

Vulgar, clothes and taste, unique style and elegance.

This is the most popular seven-character quatrain in 20 19. At first, the author didn't understand why a poem describing clothes could quickly become popular in the circle of friends. After the analysis of netizens, I realized the true meaning of this poem and the reason for its crazy spread.

Seven-character quatrains: ode to clothes

Annotation translation

In the first sentence, the author compares Deng's thought and spirit of reform and opening up with the trend of people's pursuit of fashion, suggesting that emancipating the mind and seeking truth from facts are the source of China's economic development.

The second sentence, "people show their beauty, people show their China", is compared with people's demand for trends and self-expression. After the reform and opening up, the private economy with the public ownership economy as the main body also flourished, which greatly promoted the leap-forward development of China's economy.

In the third sentence, "vulgarity and fashion", the author describes vulgar clothes, implying that private enterprises in China are excessively pursuing short-term gains and profit maximization, and have no long-term strategic "aesthetic" vision; Faced with the complicated and changeable international economic situation, entrepreneurs not only failed to focus on the R&D and innovation of their own core technologies, but also made profits for corporate vision. They lack the sense of anxiety in times of peace, and enterprises cannot open the international market, let alone gain a foothold in the world.

"Sophia" in the last sentence "Sophia with a unique style" is a brand under the ITM industrial model (platform system) founded by the author, which indicates that it will use the ITM model founded and explored in ten years to help China's circulation and retail industry transform old and new kinetic energy and change the expectations of future entrepreneurs in China. At the same time, it also shows that it disdains to associate with vulgar entrepreneurs and insists on self-concept and personality.

Creation background

Since 20 13, the author has been calling for the transformation and upgrading of the clothing industry. In 20 17, when the State Council put forward "three to one, one to reduce and one to supplement", the author once again reminded the clothing industry to speed up the transformation and upgrading of de-capacity and de-inventory. However, due to the author's criticism, most enterprises hardly take the author's warning to heart. Until this year, the clothing industry has been manufacturing textile fabrics from upstream and midstream.

On June 20 19, the author visited Sophia, a well-known private luxury clothing service brand. In ITM store of Qingdao Ginza Shopping Mall, he deeply felt the urgency of the transformation of the traditional clothing industry in 20 19, and felt a great responsibility for the ITM model to help the transformation and upgrading of traditional clothing stores in the future, thus writing the poem Ode to Clothing.

works appreciation

In fact, this poem is a metaphor to mock China entrepreneurs' lack of progress and short-sightedness and selfishness, and is regarded as the first scolding in China business circles. The author is the founder of ITM industry model (platform system), and has conducted a decade-long practical exploration on how online e-commerce and offline stores in China's circulation and retail industry can be integrated into China's digital economy, which can be described as a "fool" of business craftsmen.

On the surface, the poem describes China's reform for 40 years, and the people's aesthetic has always stayed on the "pragmatism" of labor, expressing the author's ridicule of the current social phenomenon of excessive pursuit of fashion, but in fact it is the author's metaphor of fashion trends, expressing the criticism of entrepreneurs who blindly pursue the capital outlet, are not enterprising, selfish and greedy, short-sighted and unable to innovate pragmatically in the new round of economic transformation and upgrading in China.

Brief introduction of the author

Chen, whose real name is Yunshan, was born in 1982. His ancestral home is in Juxian County, Shandong Province, and he is a native of Song Ping, a member of the Standing Committee of the Political Bureau. His father, Chan Fat Chi, was stationed in Chuxiong, Yunnan with the Automobile 5 1 Regiment of the Western Front Combat Force, and fought back against Vietnam in self-defense and made many contributions. Later, he was demobilized to work in Juxian Post Office (1999 and was reorganized as "Post Office"). The author was deeply educated by his father to love the party and patriotism since he was a child. After graduating from college in 2004, I have been engaged in brand planning and research of private enterprises. 20 10 after studying the popular B2C and C2C e-commerce modes, the author puts forward the prototype of ITM mode combining physical stores with e-commerce. Taking clothing and apparel circulation industry as the main business format, we began to explore and improve the management, marketing, supply chain, brand and online and offline integration mechanism of ITM model, and made appropriate adjustments according to macroeconomic policies, social development and changes in consumer market, which put forward advanced theory and practice for the development of clothing and apparel circulation industry.

20 15, ITM industrial model (platform system) announced the completion of theoretical research and exploration. In May, it received the attention of the State Administration for Industry and Commerce (now the State Administration of Market Supervision) and was praised by relevant leaders as "the design beyond the top level of the country". On September 29th of the same year, the General Office of the State Council issued Document No.72, Opinions of General Office of the State Council on Promoting Online and Offline Interaction and Accelerating the Innovation, Transformation and Upgrading of Commercial Circulation? [ 1]? Clearly expressed to encourage online and offline interactive innovation and support the innovation and development of business models. But unfortunately, the local government did not pay attention to the theoretical research of ITM model, which made Shandong miss the opportunity and opportunity of development.

20 19 in order to cope with the "digital monetization", "decentralization", "industrialization" and "AI intelligence" in the next decade, the author has carried out an all-round transformation of the ITM model framework again, and the transformed ITM industrial model (platform system) framework has a clearer practical application.