1: The sales volume of women's steamed bread has exceeded 10 million in three years.
Zhou Xin, 28, put a beautiful curly hair in a sanitary hat. When she put on her work clothes, she immediately looked like an "old expert" in steamed bread. "this is a long time of flour fermentation" and "this steamed bread is not cooked well" ... she can "diagnose" the fault with a row of newly developed steamed bread at a glance. Five years ago, she gave up the opportunity to be an anchor in a radio station and established her own steamed bread kingdom-extracting the essence from organic vegetables to make healthy and beautiful creative steamed bread. In less than three years, the annual sales exceeded 10 million yuan. She predicted that in the next two years, the annual output value of the new factory will exceed 1 100 million yuan.
"I think this direction is right. I never thought I would lose. Anyway, I am still young! " Speaking of resigning and starting a business, this tall and white-faced girl in front of her reveals her firmness and maturity beyond her peers.
Zhou Xin, who began to live in high school, has always been a "right-thinking" child in the eyes of her parents: she chose a boarding high school and a broadcasting major in Tianjin Normal University, and gave up a stable job opportunity to start a business.
"My dad almost used a kitchen knife with me for this." Zhou left the pie mouth. My father didn't know at that time that when I was in college, my daughter was what my classmates called "Boss Zhou".
While other college students commute to classrooms and dormitories at two o'clock every day, "Boss Zhou" has opened four jewelry chain stores of his own, covering several universities in Tianjin.
Why chain store? "At the beginning, I had the idea of building my own brand. The accessories purchased from the south are all labeled with my own brand, and all four stores are posters made by myself. " She said with a smile that she can earn 20,000 to 30,000 yuan a month after going to college, excluding rent and hiring money.
College tuition and living expenses, "Boss Zhou" earned all by himself. Not only that, she also saved a lot of money.
In the year of graduation, Zhou Xin, who studied broadcasting, went to Tianjin People's Broadcasting Station for an internship in economic broadcasting. In the meantime, by chance, she met the manager of an agricultural and sideline products company. Through this manager, she learned that there has always been a bottleneck in the sales of organic vegetables: because of the high requirements for fresh-keeping conditions and high prices, it is easy to cause hoarding and waste. Zhou Xin is a caring person, and her brain works very fast. If these inexhaustible organic vegetables are squeezed into juice and processed into creative steamed buns of various colors with vegetable juice, the nutrition is good and the waste is reduced.
During that time, when she was free, she went to the pastry counters of major supermarkets to chat with aunts to understand the market demand; Go to Tianjin University of Science and Technology to consult experts to understand the nutritional knowledge and technical requirements of making steamed food with organic vegetables.
"At that time, there were no creative steamed foods such as pumpkin steamed bread and tomato steamed bread on the market. When I said this idea, everyone felt very fresh. " After Zhou Xin completed the market survey, she thought the idea was novel and capable.
She persuaded a friend to lend her 6,543.8+0,000 yuan with some savings earned by being a boss in college for buying a house. At the end of 2009, she registered her own company, New Luc Food Co., Ltd., and became the "Boss Zhou who sells steamed bread".
In addition to courage, entrepreneurship has to pay unimaginable hardships. Zhou Xin said with a smile: "I am a boy character, that is, the legendary female man."
At first, she was really "alone". At first, she didn't have any resources, so she found several traditional pastry factories to "outsource" production, staring at the development of new recipes and looking for sales channels everywhere.
After that batch of pasta is done, it must be kept fresh in the cold storage. "In those six months, I spent a long time in the cold storage every day. I moved all the boxes of finished products by myself! " Zhou Xin said, "As long as people can bear hardships, I am not afraid of anything."
Finding the right sales channels for group buying, Zhou Xin's creative steamed bread became popular as soon as it appeared. In the first year, Zhou Xin personally participated in the design of eight products such as steamed grains and steamed vegetables, which were officially put into production and listed; 20 10 Spring Festival sales exceeded 10 million yuan; By the end of 20 1 1, it will reach 4 million yuan, and by the end of 20 12, the sales will exceed100000 yuan, with an average annual growth rate of over 200%.
However, Zhou Xin was not satisfied. In 20 13, when the whole group buying industry in China fell sharply, she gritted her teeth, took out all her net worth and invested nearly100000 yuan to build a new factory. "Many people ask me if I am out of my mind!" However, Zhou Xin insisted that the industry must be upgraded. Her goal is to build a large-scale, standardized and branded "new green flour and baked food production center" and turn it into a comprehensive pasta service center integrating the production, storage and distribution of all kinds of pasta.
Today, Zhou Xin is no longer alone. She organized a group of young teams about her age. But she is busier, leaving early and returning late every day, while sticking to the product quality of the production line; At the same time, efforts are made to broaden sales channels.
"I have always adjusted the stuffing of these creative buns myself. I am a must for stuffing! " Zhou always believes that product quality is the foundation of survival. She went to Japan to learn from famous folk pastry masters and developed a unique secret recipe of stuffing according to the traditional tastes of China people. "The important thing is that people will never forget it after eating it."
Fat and blue, * * * Hello Kitty, cute and white ... Now the "Kevin·Z Steamed Vegetable" created by Zhou Xin has attracted the love of many young foodies on the Internet.
In 20 13, the group buying market suffered heavy losses, and Zhou Xin "lost millions". This also made her determined to adjust the marketing model. While steadily promoting the construction of its own outlets in the downstream, she actively cooperates with major e-commerce platforms, combining online sales with physical sales, both online and offline.
"The online target customers are foodies aged 20 to 35, so the products must conform to the concept of modern sales." Zhou Xin has set up a research and development team, requiring products to be updated iteratively every 15 days. She said that this is not easy to do in the traditional pastry industry because "all molds have to be redone".
Adhering to product innovation, Zhou Xin's "Creative Steamed Bread" gained brand awareness. Now there are more than 1 000 online sales every day, with a daily sales of 40,000-50,000 yuan, accounting for about 80% of the total turnover.
At present, she is planning to build a "gourmet workshop" in the new factory, as a creative space for colleges and universities, not only as a Industry-University-Research base for enterprise research and development, but also to provide entrepreneurial employment opportunities for college students. She said it is difficult for college students to start a business now. "There is no platform, no funds, no venue." These are all the problems she encountered when she started her own business.
"I am a very lucky person. Many people helped me along the way. I can't live up to everyone. " Zhou Xin always remembers that when she borrowed money to register a company, she had no money and no experience. First, the Tianjin Women's Federation provided her with a free venue to register a company. Subsequently, in order to build a specialty store and gain more recognition for the "new green" brand, she found the Tianjin Municipal Committee of the Communist Youth League and obtained an interest-free loan of 60,000 yuan from the Tianjin Youth Entrepreneurship and Employment Foundation.
Now she wants to combine the survival and development of her own enterprise with helping college students start their own businesses. "I provide venues and funds for college students to take the first step of starting a business with my brand." She said to college students who are willing to start a business more than once with her own personal experience: "Why not give it a try while you are young?"
2. Nanchong "military wife" 18 started a business and set up 4 kindergartens.
Tang Lan was born in Jacky Town, Peng 'an County, Nanchong City. After graduating from junior high school, he went to the county teacher training school to study early childhood education. 1In July, 1996, 19-year-old Tang Lan became a substitute teacher, teaching preschool classes in Jacky Town Primary School. After the Spring Festival the following year, Tang Lan came to Chengdu to make a living and worked in a kindergarten in his father's west district. I stayed in Chengdu for one and a half years and returned to Nanchong in July. 1998.
"I always want to do something by myself!" After returning to Nanchong, Tang Lan didn't rush to find a job, but visited around, preparing to start a business in the field of preschool education that he was familiar with.
The first time was on the second floor of a building opposite Wufeng Middle School. At that time, Wufeng was still a town in the suburb of Nanchong, and later it became a sub-district office, which was a part of Nanchong City. "There is a relative there as a village cadre. The rent is cheap, and he depends on Nanchong City. The venue is not big and needs simple decoration, but there is no money in hand. The father who did business handed over 60,000 yuan in savings to Tang Lan. " Are you sure to run the kindergarten well? ""Dad, I have confidence! I learned a lot in preschool education. "This sixty thousand dollars is the dowry money prepared for her at home, and Tang Lan is heavy in his hand.
What should kindergartens do without students, teachers and partners? At the beginning of the business, the difficulties can be imagined. Tang Lan made two enrollment brochures: one for kindergarten teachers and the other for kindergarten enrollment.
I can't bear to spend money on the print shop. Both pamphlets are written by hand. "In order to post more everywhere, my hands are numb!" After writing, Tang Lan made a paste with flour and water, and only posted advertisements in various communities and vegetable markets in Nanchong city.
The first person to apply for this job is Mr. Zhong Feng, who has the qualification certificate of early childhood education. She is the director of a kindergarten in Nanchong, and she was laid off after the restructuring of the unit. She saw Tang Lan's job advertisement in Jinyuling vegetable market. The second applicant is Lin Xiaoli, whose parents opened a restaurant near the kindergarten. When I saw a new kindergarten built here, I came to the door and said that my daughter was a pre-school education major and wanted to work here. The third is Tang Lan's own sister, majoring in fine arts.
Recruited three teachers, plus Tang Lan himself, and initially established a kindergarten teacher team. Nanchong is known as the "Fruit City", and the road near the city is called Fruit Avenue. Tang Lan named his kindergarten Fruit Avenue Kindergarten.
Just started a business, no parents believe. Tang Lan and three teachers, with enrollment brochures, went door to door to promote their idea of running a garden. To put it bluntly, the first phase of the opening of the park recruited 40 children, divided into three classes: large, medium and small. Three teachers each have a class. Tang Lan is the principal of this school and also a "logistics nanny", buying food, cooking and washing clothes for children. Any teacher who asks for leave must go to the "top shift".
Although the tuition fee was very low, there were few private kindergartens at that time, and everyone was skeptical. Zhouguodao Kindergarten should implement a "monthly fee", including lunch, which is 100 yuan per month, and you can even pay it after reading it. Tang Lan has cornered herself and the kindergarten: only by improving the quality and service can parents be reassured and passed on from mouth to mouth. In order to increase income, the kindergarten also runs a "full-time nursery class" with more than a dozen dolls.
I didn't know that "water" was a big problem until kindergarten started. Due to formalities, there has been no water supply in this building. The boss drilled a well on the first floor for his own use. The kindergarten is on the second floor and the restaurant is on the third floor. The first thing the four teachers do every day is to draw water from the well, and then carry it to the kindergarten and canteen on the second and third floors. "There are several female dolls. They are afraid of falling into the well when drawing water. They are not strong enough to carry water every time, especially in winter. "
There are not many wells, and washing clothes has become a problem again. Tang Lan, the "logistics nanny", takes the clothes of the full-time nanny to the nearby weir pond for washing every afternoon after closing the garden. She is alone, her hands are red with cold in winter, and she doesn't complain. At that time, the neighborhood of the kindergarten was still desolate. Every morning around 6: 00, Tang Lan takes the first bus to the city center to buy the freshest vegetables. The kindergarten doesn't open until around 8 o'clock, and he has to cooperate with the teacher to pick up the children.
In 2002, after four years of gardening, there were more children, and 100 children could not squeeze in. Tang Lan rented an acre of land in Renjiagou nearby to build a kindergarten. Eight years later, when Nanchong City was rebuilt, the land was requisitioned. On 20 10, the kindergarten moved back to Zhouguo Avenue. "Because of the good reputation, parents will follow wherever the kindergarten moves!" The kindergarten has moved several times, and more and more dolls have moved in. Until now, Zhouguo Avenue Kindergarten is still on the edge of Nanchong City. Although the conditions are average, it is still overcrowded.
Just started a business, no parents believe. Tang Lan and three teachers, with enrollment brochures, went door to door to promote their idea of running a garden. To put it bluntly, the first phase of the opening of the park recruited 40 children, divided into three classes: large, medium and small. Three teachers each have a class. Tang Lan is the principal of this school and also a "logistics nanny", buying food, cooking and washing clothes for children. Which teacher asks for leave, she goes to "cover the shift".
Although the tuition fee was very low, there were few private kindergartens at that time, and everyone was skeptical. Zhouguodao Kindergarten should implement a "monthly fee", including lunch, which is 100 yuan per month, and you can even pay it after reading it. Tang Lan has cornered herself and the kindergarten: only by improving the quality and service can parents be reassured and passed on from mouth to mouth. In order to increase income, the kindergarten also runs a "full-time nursery class" with more than a dozen dolls.
I didn't know that "water" was a big problem until kindergarten started. Due to formalities, there has been no water supply in this building. The boss drilled a well on the first floor for his own use. The kindergarten is on the second floor and the restaurant is on the third floor. The first thing the four teachers do every day is to draw water from the well, and then carry it to the kindergarten and canteen on the second and third floors. "There are several female dolls. They are afraid of falling into the well when drawing water. They are not strong enough to carry water every time, especially in winter. "
There are not many wells, and washing clothes has become a problem again. Tang Lan, the "logistics nanny", takes the clothes of the full-time nanny to the nearby weir pond for washing every afternoon after closing the garden. She is alone, her hands are red with cold in winter, and she doesn't complain. At that time, the neighborhood of the kindergarten was still desolate. Every morning around 6: 00, Tang Lan takes the first bus to the city center to buy the freshest vegetables. The kindergarten doesn't open until around 8 o'clock, and he has to cooperate with the teacher to pick up the children.
In 2002, after four years of gardening, there were more children, and 100 children couldn't squeeze in. Tang Lan rented an acre of land in Renjiagou nearby to build a kindergarten. Eight years later, when Nanchong City was rebuilt, the land was requisitioned. On 20 10, the kindergarten moved back to Zhouguo Avenue. "Because of the good reputation, parents will follow wherever the kindergarten moves!" The kindergarten has moved several times, and more and more dolls have moved in. Until now, Zhouguo Avenue Kindergarten is still on the edge of Nanchong City. Although the conditions are average, it is still overcrowded.
Kindergarten is located in the urban-rural fringe of Nanchong, mainly for the children of rural and urban migrant workers. How to develop to a higher level? Unable to see the future direction and find the path of development, Tang Lan has encountered the biggest confusion since starting a business. At this time, a report on children's enrollment in Huaxi newspaper brought her new thinking. "Parents line up for two days and three nights and wait for the kindergarten to send an appointment number" to report Lianchi Road Kindergarten, the best public kindergarten in Nanchong. The parents tried their best to send the doll in. Helpless, limited in scale, most children can't get in. 20 1 1 in June, parents lined up in the street outside the kindergarten to set up tents and spontaneously numbered the waiting places.
If you want to run it, run the best kindergarten! Tang Lan suddenly found a way to start a business. Therefore, Tang Lan visited preschool education institutions in many cities across the country, and finally chose "Red tassel Education" as his own brand. This is the first listed brand of preschool education in China, with more than 4,000 children joining the chain. "Let pre-school education praise life, let education light up children's future", Hong Ying's educational philosophy deeply touched Tang Lan.
With the direction, the road to entrepreneurship will usher in spring. Nanchong Chineydy Community Kindergarten, Nanchong Lingkai Chuntian Community Kindergarten and Peng 'an Donghua Kindergarten were established one after another, all of which are the flagship parks of education in Hong Ying. Tang Lan became the leader of Hong Ying's flagship garden in Sichuan, Chongqing, Guizhou, Shaanxi and Tibet, the "gold medal director" of Hong Ying, and one of the top ten female entrepreneurs in Shunqing District.
The husband is a soldier and has been away all the year round. Tang Lan has to take care of her parents and her daughter in primary school at home, and her family and career have been balanced.
2065438+June 2005, Tsinghua University, China Future Research Association and Hong Ying Education jointly launched the long-standing Yojo brand for rural towns and primary and secondary kindergartens. Tang Lan also obtained the agency right of Beijing Yojo Kindergarten Alliance brand in Nanchong.
Tang Hua spent a lot of money studying in Beijing headquarters for more than a year, and mastered the latest concept of early childhood education. The kindergarten is a university. Each kindergarten joined by Hong Ying has 500 control points, and the old Yojo kindergarten has 180 control points. "Under the light bulb switch in each room, there is a small note to realize the special switch."
Many things happen. When the school started this spring, the enrollment of four kindergartens in Tang Lan exceeded 1600, and there were 12 kindergartens in Nanchong, which became kindergartens with a long history. A preschool education group is ready to appear in the land of northeast Sichuan.
"The belief in running a school was that I must stand in Nanchong. There are now more than 220 employees and I want to take them to start a business together. " So far, there are only three employees left. When every employee leaves, Tang Lan will hold a farewell party. Organize all employees to travel abroad every year, and the expenses will be paid by Tang Lan. Tang Lan has a strong sense of soldiers, and there are many retired soldiers among the staff.
"I am the root of all problems; Love is the ultimate destination. " This is what Tang Lan often talks about. She promotes the development of pre-school education in Nanchong with a brand-new concept.
3. Full-time mom runs a bakery with an annual income of nearly 65,438+10,000.
Learn to make cookies for your daughter.
Yesterday morning 10, in the Galaxy of Qilinmen, the reporter of Modern Express followed the rich fragrance and found the small shop on the corner before seeing the store door. "This is thicker, and this is still a little soft." Pushing open the store door, in front of the oven on the right hand side, a baker wearing a hat, white clothes and thick gloves was looking at the green tea biscuits on the template and talking to himself. Her name is Yu Xiuhua, and she is 33 years old. From 20 13 to 10, she changed from a stay-at-home mother to a bakery owner.
"Every mother has the same heart. When she is pregnant, she pays attention to balanced nutrition. After the child is born, I want my child to eat the healthiest food and I can't wait to do everything myself. " Yu Xiuhua has a 6-year-old daughter who likes snacks very much. When my daughter was two years old, mother and daughter took part in a parent-child DIY baking activity. "At that time, I made six cookies and my daughter was very happy. I was thinking, why can't I go home and do it myself? "
At first, Yu Xiuhua couldn't even mix noodles. The oven was borrowed from a neighbor. "Add water, come on, add eggs, add how much, when to add, have no idea at all. I buy books myself, but I can only draw a gourd ladle. " She said with a smile, there are many burnt, roasted and undercooked ones. "For more than half a year, I do it every day and give it to my family after I finish it. Later, when I got tired of eating, I gave it to my neighbors and I couldn't eat it myself. " She said shyly, although it tastes good, it is ugly in shape, and it will break when pinched, so it can't be lifted at all.
However, she persisted and got better and better.
Also developed Laoganma cookies.
"Mushroom biscuits, purple potato biscuits, cocoa biscuits ..." Yu Xiuhua has developed more than 30 kinds of biscuits. "Every family has old people, young people and children, and everyone has different tastes. For example, most elderly people have high blood pressure and diabetes, so they can't eat anything too sweet. We made cookies with pumpkin powder, hawthorn powder and lotus leaves. " Considering the child's nutrition and taste, she made cartoon biscuits with chocolate beans, carrots, cashews and walnuts. "Like those young people who just want to eat delicious food and don't want to gain weight, I have introduced cookies with cocoa, green tea and coffee flavors."
But Yu Xiuhua said that the strangest cookies she made were spicy. "Sichuan and Chongqing people ordered it online and liked the taste. When cooking, mix the Chili powder from Sichuan or Hunan into the noodles, or add some Laoganma sauce, which is spicy. "
Yu Xiuhua recalled that there are still many college students who customize "exclusive" cookies. "Two days ago, a girl in Zhejiang made a cookie the size of A4 paper with love and her and her boyfriend's surnames engraved on it. There are also couples in Nanjing who customized a Christmas tree. " She said that the customized price is the same as ordinary biscuits, a kilo of 30 yuan.
All the employees in the shop are in trouble.
"I am 48 years old. I usually clean. Come to Xiaoyu to earn some extra money when you are free. " Aunt Song said, while quickly bagging and weighing the cut biscuits. She said happily that she could earn fifty or sixty yuan a day. "Originally, the store also needed people, so I found an aunt. As a result, one took one. Now there are seven or eight semi-fixed ones here. " Yu Xiuhua said that most of them are foreigners, and it is very difficult. The oldest is in her fifties, and the youngest is the mother of a seven-month-old child.
Those who want to make cookies can teach technology, those who can't can process and package, and those who are flexible can help with photo marketing. Everyone can find a suitable place here. "They are old and young, and they all want to increase their income at home, and they will pack more red envelopes on holidays."
I want to have a "small table" for the elderly.
I borrowed a small oven from home and now I have opened a bakery, making nearly 200 kilograms of biscuits every day. Yu Xiuhua has been trained by the Nanjing General Workers' Association Ninggong Vocational Training Center and has become a typical example of successful entrepreneurship.
After earning money, Yu Xiuhua goes to Nanjing Aibo Senior Apartment every month to celebrate the birthdays of the old people and give them elaborate birthday cakes. "I just want to repay the society, and I haven't thought about anything else."
Because it is cold in winter, she recently sent hats to the old people to keep warm.
Next, Yu Xiuhua will organize stay-at-home mothers to hold a "small dining table" for the elderly in the community. She said that many stay-at-home mothers had their own careers before and learned a lot. "They also want to increase their income for their families. It happens that many elderly people in the community are alone at home and no one takes care of them. I just want to organize young mothers and make some contributions to the old people. "
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