1April 1989 10, four former colleagues, Xu Shichang, Tong Zixian, Liao and Xie Weiqi, started their business with NT$100000 (about RMB 2.5 million). Asustek's entrepreneurs put the company's initial breakthrough on the design and manufacture of computer motherboards that were not favored by most people. This paper will discuss the entrepreneurial history of ASUS in depth to help readers better understand the company.

Computer motherboard design and manufacture

Asustek's entrepreneurs put the company's initial breakthrough on the design and manufacture of computer motherboards that were not favored by most people.

High-quality product positioning

Asustek adopted "high quality" product positioning to distinguish it from other brands in the market. Asustek's pursuit of product quality, leading R&D technology and rapid market reaction speed have opened up the influence of the market and further established the market reputation of "Asustek's quality is rock solid" on a global scale.

Global enterprise group

Asustek has developed into a global enterprise group, with 1 1 branches and global marketing networks in many countries in America, Europe and Asia. At present, ASUS has about 40,000 employees around the world, including 33,000 employees in the factory in Suzhou Industrial Park.

Sales are climbing.

In 2002, the turnover of the whole ASUS Group reached RMB 27.3 billion, and the sales in 2003 are expected to climb to NT$ 200 billion (about RMB 50 billion).