Homework help and Ape Counseling are pioneers in the education industry. Before the outbreak of the epidemic and the emergence of various training institutions, homework help and ape counseling had already occupied a large market of training and counseling institutions, with great appeal and popularity. During the outbreak of the epidemic, online training, a kind of counseling and education project, became a hot spot in the market, and every capitalist wanted a piece of it, which led to irregular and chaotic education and training institutions.

After the chaos in the education and training industry was seized, the relevant state agencies once again started with the two giants, homework help and Ape Mentor, and severely cracked down on the chaos in the education and training industry by freezing the punishment. Finally, the reasons for their punishment can be analyzed as follows:

false propaganda

The advertising slogans promoted by the two organizations are similar to one-on-one tutoring by teacher 99 yuan, but this is not the case. There are situations where teachers' academic qualifications and academic qualifications are seriously inconsistent with propaganda, and there are obvious problems such as one-on-one tutoring, but the result is not the case, and there are even problems such as charging halfway. In short, these institutions use false propaganda to induce parents of children to be fooled. After all, there are thousands of offline training and counseling courses. If you can get a bargain online, why not? But after all, we are consumers, and our behavior is under the control of capital.

Therefore, it is one thing to be greedy and cheap, and it is one thing to waste children's time without getting the reward they deserve.

Induced consumption

According to the survey, both homework help and Ape have the problem of inducing consumption. For example, there is a slogan saying that the original price is 4999, and now it is only 2999. However, after investigation, it was found that these institutions didn't sell these things in 4999. The purpose of such publicity was only to seize the parents' psychology of taking advantage of small things and make them feel worthwhile. However, in essence, consumers will always suffer.

Break the market rules

Finally, in the education and training industry, similar homework help and imitation counseling are not uncommon. After all, it is the spring of education and training industry. If you want to gain a foothold in this industry, you can only support it through publicity and user volume. Therefore, publicity like this is just a means for them to harvest leeks. If these institutions are allowed to go on like this, the education and training industry will fall into a quagmire, and consumers, namely parents and children, will bear the mess after the quagmire.