In China, many educational institutions started teaching in the form of interactive courseware several years ago. In fact, these multimedia courseware can be regarded as early serious games. Although their interaction is too simple to be regarded as an absolute game, their purpose is to convey information to users through interactive experience.

In 2004, Beijing Frontline Network Company designed and developed a serious game named "Master Driver" for CAA Continental Automobile Club. In order to cooperate with CAA, a social activity with the theme of popularizing traffic safety knowledge, four basic knowledge of automobile drivers were publicized, such as "Fasten your seat belt when driving", "Safe ride for children", "Don't drink and drive" and "Don't overspeed". It can be said that this serious game is one of the more perfect serious games in the early China market. At that time, the game "Master Driver" was not only displayed in CAA official website, but also reprinted by well-known websites such as Sina and Sohu, which had a certain social effect.

In June 5438+February 65438+July 2009, the concept of "serious game" was put forward for the first time at the first innovation summit of serious game in China.

In 20 13, a variety of serious games were launched in China, among which the first large-scale 3D training game "Life of Amway in 90 Days" designed by Amway Company and Huisi Company was enough to witness the development trend of this "serious game" aimed at non-pure entertainment in the industry.

In order to let the new marketing staff of Amway understand the marketing environment more intuitively and deeply, Huisi Company integrated the wisdom and experience of the excellent marketing staff of Amway Company, condensed all the situations they experienced when they were engaged in Amway business into interesting game fragments, and developed the first large-scale 3D training game "Amway Life in 90 Days" in China. The charm of this game lies in its specific game background, fascinating story, inspiring game mechanism, players' eager role setting, real interactive experience, appropriate challenges, competition and risks, which constantly encourage players to learn in the game. Really achieved the purpose of entertainment.

China's serious game market has been targeted, and it only takes time to fully start, which is understandable. As Lin Changchun, president of Huisi, said, "Serious games are still a new industry in China, and they have just started. However, the serious game industry has great development potential and broad prospects in China. In the next three to five years, there will be explosive growth. "