Ideological and political education is the primary content of China's spiritual civilization construction, and it is also one of the main ways to solve social contradictions and problems. Ideological and political education is both important and difficult to do, especially under the condition of market economy, China's ideological and political work is relatively weak and can not adapt to the development of modern society. There are many reasons for the ineffective ideological and political work, but one of the important reasons is that we have neglected personality education and cultivation for a long time. I believe that personality education is the basis of ideological and political education. Without this foundation, ideological and political education is like duckweed without roots, always drifting on the surface of people's thoughts and not going deep. The reasons are as follows: First, personality is the stable psychological basis for the formation of life values. People's values must be unified and stable, which requires a person's psychological process and personality form to be unified and stable. Otherwise, a divided personality can only produce the concept of division. Second, personality is the internal psychological basis for forming a specific world outlook and outlook on life. World outlook is the understanding of the world. Although the correct world outlook comes from the correct theoretical guidance and study, if there is no benign personality form as the internal psychological basis, it is difficult to instill external ideas. Third, personality is the main driving force to form a specific moral quality. Personality has the characteristics of quality. Therefore, once personality is formed, people have corresponding internal textures, and different textures will adapt to different moral tendencies. A benign personality is naturally easy to establish a benign moral quality. Of course, these basic functions of personality are not absolute, but often relative. At the same time, it also influences and transforms people's values, world outlook, outlook on life and moral consciousness. Therefore, personality has both unity and stability, differentiation and variability, and these characteristics also determine that benign personality is not easy to develop. In a word, the personality state can be said to be a subtle, hidden and primitive ideological and moral state, and ideological and moral is often a developed, stereotyped, mature and explicit personality expression. Personality is the result of people's socialization, which is generally understood as a kind of personality psychological trait shown by people's psychology, temperament and living habits. Personality is closely related to people's innate endowment, but it is also closely related to the acquired living environment, habit formation and education, and also related to specific national culture. Therefore, personality is actually the unity of human common culture and individual psychological characteristics, and the cultivation of personality is not only a sign of personal growth, but also a sign of national character. Generally speaking, the content of personality education and cultivation mainly includes the following aspects: First, the cultivation of daily habits, including the daily behavior of walking, sitting and lying down and the mastery of speech. Good daily habits are the basis of good morality. The concept of "etiquette" in traditional culture in daily life education is the requirement of developing good habits. Second, the development of lifestyle includes the attitude towards food, clothing, housing and transportation and the requirement of neatness. The cultivation of healthy lifestyle is the beginning of forming healthy values and outlook on life. In this regard, people should be educated to develop a simple, thrifty, material, quiet and hygienic lifestyle, and oppose and abandon the concepts of luxury, erosion, waste and excess. Third, the cultivation of psychological tendency is mainly extroversion or introversion. Generally speaking, extroverted psychological tendency is easy to accept new things, but there are also problems that ideas are easy to fluctuate and change; Introverts tend to be stable and seek common ground while reserving differences, but they are rigid and inflexible. Good psychological orientation education should probably seek a "neutral" state between the two. At the same time, in terms of psychological tendency, we should also pay attention to cultivating people's independent temperament and ability, and combine this temperament with the consciousness of "obedience" in observing social norms and public authority, instead of blindly thinking that independence is good and obedience is wrong. On the other hand, under the circumstances that life in modern society is generally rich, we should keep in mind the lesson of "being born with worries", train teenagers with appropriate setbacks, and cultivate their spirit of suffering, courage to face difficulties and perseverance to overcome setbacks. Fourth, the cultivation of interpersonal habits, interpersonal habits do not refer to interpersonal relationships in the general sense, but to a natural tendency of people to cultivate interpersonal relationships, which is a manifestation of personality, that is, an internal interpersonal natural force, without artificial power. Generally speaking, interpersonal habits can be divided into two types: harmonious habits such as being good at coordination, tolerance, forbearance, compromise and cooperation. And antagonistic habits such as competition, competition, demanding, attack, division, struggle, isolation and self-isolation. These two habits are closely related to the cultivation of people's moral behavior and ideology. Generally speaking, the goal of personality cultivation should be to educate and cultivate people's harmonious habits, not to eliminate antagonistic habits. Even in the cultivation of adult personality, confrontation can only be used as a temporary interpersonal relationship or working means, and should not become a personality habit. Otherwise, interpersonal relationships in society will deteriorate, and confrontation and struggle between people will be inevitable. To achieve this, we should pay attention to overcoming the incorrect views of "self-awareness" and "self-worth" in modern ideological concepts, inherit and cultivate the traditional spiritual realm of "selflessness", eliminate people's egocentrism, and strive to make people achieve the realm of being a pure person, a noble person and a dedicated person. To really attach importance to social ideological and moral construction, we must attach importance to the cultivation of citizens' personality. Families, schools and society should all see this. However, in the past, our ideological and political work often spent energy on positive and explicit education and external indoctrination, and rarely deepened ideological and political work from the perspective of personality and human psychology, which made ideological and political work lose its daily and subtle effect. Therefore, we must fundamentally change the methods of personality cultivation and ideological and moral education and give full play to the advantages and benefits of ideological and political education. This paper only puts forward some methods that should be paid attention to from the perspective of personality cultivation, so as to arouse everyone's thinking: First, personality education must be combined with external indoctrination and human consciousness development. From the sociological point of view, external indoctrination is a process of social education, and the process of human consciousness is an internalized process. Only by external indoctrination, regardless of how many personality elements and ideas are internalized by the society, personality cultivation is empty talk. China's traditional education attaches great importance to cultivating people's consciousness from an early age, and advocates establishing self-consciousness through "cultivation", which is an effective method worthy of our reference today. Second, we should adopt the method of daily education, so that the content of personality education can be closely combined with people's daily life, and then people's habits can be formed. China culture teaches children "sweeping, coping, advancing and retreating" from an early age, which is to cultivate children's personality consciousness through labor, speech and etiquette. Western society also attaches great importance to people starting from childhood, starting from small things, and cultivating personality and ideological and moral character from bit by bit in daily life. For example, westerners pay attention to cultivating children's independent living ability and reducing their dependence; Educate children to care for every grass and tree and the environment, so as to cultivate their basic feelings of loving their family and patriotism. We should actively absorb these good educational methods. Thirdly, we must adopt the method of induced education to avoid the adverse effects of compulsory education. The formation of personality should be natural, so should the cultivation of morality. Educators should give priority to induction and gradually guide the educated to establish a benign personality. Compulsory education is based on threats and sanctions against people, which is not in line with people's respect and reasonable psychology, so it should be used with caution. Fourth, we should adopt heuristic education methods to enable the educated to establish a benign personality in a state of self-reflection. Personality education, ideological education and cultural education, we should try our best to stimulate the exploration enthusiasm and thinking habits of the educated. When the educated think about life and social problems to the critical state of "anger" and "depression", the educators can "enlighten" them at the right time, so that the educated can wake up from now on and think hard. Fifth, we should use intangible education to set the daily words and deeds of educators as examples and standards for the educated, so that the educated can be unconsciously influenced and infected by good personality and ideological and moral character, and then establish a personality and ideological and moral character consistent with the educators. The so-called "like father, like son" just shows the great influence of parents' natural "role models". In school education, students often regard teachers as the norm of life and the embodiment of society. Teachers' words and deeds are silently infecting students. In society, the words and deeds of people with high status are also "hinting" at the people around them: how people should live, how to work and how to be human. It can be seen that the effect of intangible education is often greater than that of tangible education, just as the moistening of spring rain is often more conducive to the growth of all things than the scouring of heavy rain. To achieve this, it depends on the high-quality cultivation of educators. In the final analysis, educators also have a problem of continuous education, self-education and continuous improvement. This also shows that personality education is socialized, ideological and political education is socialized, and the formation of good ideological and moral fashion in the whole society depends on the improvement of everyone's personality and ideological and moral quality and their mutual influence. This is exactly a sentence in the Book of Rites University: "From Tian Zi to Shu Ren, self-cultivation is the foundation". 1. The research object of ideological and political education. Ideological and political education is a science that guides people to form correct thoughts and behaviors. It takes the formation and change law of people's thoughts and behaviors and the law of implementing ideological and political education as the research object. Among them, the transformation of people's thoughts, viewpoints and positions, as well as the formation law of outlook on life and world are the focus of the study. Ideological and political education is a complex network system, and its research objects mainly include: (1) studying human physiological and psychological factors, studying the development process of need-motivation-behavior, and revealing the development law of people's own thoughts and behaviors. 2. The laws of people's thoughts and behaviors. People's thinking and behavior are the result of the interaction between individuals and the environment. Social environment produces people's needs and demands, and motivation dominates people's behavior. Some behavior results can feedback, adjust demand, strengthen motivation and re-dominate people's behavior. This periodic movement embodies the interaction and mutual restriction of various ideological factors and forms the process of people's ideological activities. Three. The implementation law of ideological and political education. Following the law of the formation and development of people's thoughts and behaviors, ideological and political education should start with people's actual performance, analyze the ideological motivation that dominates actions, and then analyze the objective external conditions that produce thoughts from the ideological motivation, and then create and change the external environment according to the requirements of ideological and political education, so as to make it have the external conditions that produce good ideological motivation, thus prompting people to form good ideological motivation and helping people adopt scientific methods to strive for the best possible action effect. It is an important law of ideological and political education to change the objective external conditions that cause needs, master people's needs, change motivation and control behavior.