The establishment of "Sunshine Scholarship" is to stimulate students' learning situation, encourage students to study hard, strive for self-improvement, make positive progress, and realize all-round development of morality, intelligence and physique. According to relevant information, in order to encourage students to study hard, the funding source of this scholarship also includes the sponsorship of social caring people.

Scholarships are certain bonuses given to outstanding students by the government, universities, social organizations and individuals. Its purpose is to mobilize students' learning enthusiasm, create a good learning atmosphere and cultivate high-quality talents that meet the needs of modern society.

Social sponsorship:

Social sponsorship refers to the activities that organizations or groups support social undertakings by providing funds, products, equipment, facilities and free services.

Sponsorship is a modern form of funding. It is an activity to support social undertakings by providing funds, products, equipment, facilities and free services. At the same time, it is also a public relations activity that can win social goodwill and improve self-awareness, thus becoming one of the ways of mass communication and communication.

Basic types:

(1) Sponsor sports activities.

(2) Sponsoring cultural activities.

(3) sponsoring education.

(4) Sponsoring social welfare undertakings.

Sponsorship:

Social sponsorship is a kind of public relations activity that can not only win social goodwill, but also improve one's popularity. Sponsorship activities are very common in modern society. It can be said that many large-scale public welfare activities are almost difficult to carry out today without commercial sponsorship.

In China, with the improvement of organizational public relations awareness, the number and amount of sponsorship from social organizations are increasing. Some organizations donate money to "Project Hope" and spend a lot of money; Some enterprises sponsor sports undertakings and spare no effort. The role of social sponsorship is mainly manifested in:

(1) sponsorship can not only achieve the purpose of publicity, but also enhance persuasiveness and influence.

(2) Create news effect, expand the popularity of social organizations, and improve the reputation of organizations in the public.

(3) Sponsorship shows that social organizations have the courage to assume social responsibilities and can establish a good image of caring about social welfare undertakings.

(4) Establish relations with the public through sponsorship, and promote the harmony between social organizations and the outside world.

Baidu encyclopedia-social sponsorship