According to Yin's memory, when the 11th Five-Year Plan was formulated in 2005, the animation industry began to understand something. "At that time, animation was basically a new thing in Qingdao, but everyone had a hunch that this industry would develop by leaps and bounds, representing a new cultural industry situation." Yin said that the first China Animation Industry Development and Youth Health Conference was held in Laoshan District in June 2006.
The output value of 20 15 reaches10 billion yuan.
At present, the annual output value of Qingdao animation industry has reached 654.38 billion yuan, and the output value of animation and related derivatives has reached 4 billion yuan. It is estimated that by 2065.438+05, the annual output value of Qingdao animation and its related derivatives will reach10 billion yuan.
Neo-Confucianism animation provides opportunities for college students or studios who want to start businesses, and provides necessary facilities for college students to start businesses according to the situation at that time. Our group cooperates with entrepreneurs or studios, and Neo-Confucianism Animation has reached a co-production and common development cooperation with them. At present, there are dozens of cooperative studios for college students' entrepreneurship trained by Neo-Confucianism Group, which is a powerful advantage that only Neo-Confucianism Group has, and ensures college students' entrepreneurship and income.
Xinru Group provides strong support for entrepreneurial college students.
1, to help entrepreneurs form their own ideas of entrepreneurial projects and make a clear positioning of their future products, customers, market development prospects and business models.
2 to provide advice and answers to the knowledge, policies, laws and regulations involved in the entrepreneurial practice, to help entrepreneurs avoid the blindness of entrepreneurship and improve the efficiency of entrepreneurship.
3, provide project demonstration services for entrepreneurs, know how to carry out project market research, project feasibility analysis, project risk assessment, investment benefit prediction and other aspects of entrepreneurial services.
4. Analyze and determine the demand for venture capital for entrepreneurs, provide financial support and help to complete the business plan needed for their venture financing, and provide negotiation and docking services in financing and attracting investment.
5. Help entrepreneurs to cope with or solve the problems that appear constantly in entrepreneurial practice, and help entrepreneurs to start their businesses smoothly and improve their management level through return visits, post-support and long-term consultants.
6 to provide services for the evaluation, planning and promotion of promising small-scale entrepreneurial projects, and to assist in establishing a sound franchise system; Provide entrepreneurs with entrepreneurial venues, financing, market development, product research and development, social resource integration and so on.
Business incubator
Neo-Confucianism animation cooperates with companies or studios with cooperative intentions in technology, and the two sides can complement each other in technology, which provides strong conditions for the sustainable development of some companies or studios. At present, there are more than 10 partners in the animation business incubation operation of Neo-Confucianism, which is the first business incubation in the province and the only animation enterprise in the province to implement the business incubation plan. The "truth" and "sincerity" of Neo-Confucianism culture have also won partners.
Shandong Xinru Culture Communication Co., Ltd. is one of the core enterprises of Xinru Group, which is a comprehensive company integrating educational research, educational animation industry development and cultural product production and management. Since its establishment, the company has developed into a well-known cultural enterprise in China, relying on the advantages of educational public relations resources of Xinru Group and aiming at spreading culture and innovating education.
With the aim of "developing educational scientific research, promoting educational academic exchanges, revitalizing educational scientific research achievements and deepening the reform of teaching and research system", Shandong Institute of Science of Education under the jurisdiction of the company has actively carried out academic research, academic exchanges and education and training around the key topics of national and Shandong educational scientific research planning, successfully held many high-level academic conferences and trained nearly 10,000 primary and secondary school teachers, enjoying a wide influence and a high reputation in the national education sector. Xinru Animation Industry Base integrates the training of animation talents, the stationing of animation enterprises, the incubation of animation enterprises and the outsourcing of animation products, and carries out creative design, animation production, media communication, market distribution and product development, striving to become the most professional international education theme animation industry base. Qingdao Ruya Stationery Co., Ltd. has developed a series of environmentally-friendly paper stationery, including more than 200 kinds of environmental protection exercise books for primary school students, environmental protection paper awards, environmental protection pencils and environmental protection copy paper. With the theme of advocating environmental protection, it has created a precedent for environmentally friendly stationery and has been widely welcomed and recognized by people.
The company has also established long-term good cooperative relations with many educational research and publishing units directly under the central government, such as the National Academy of Educational Sciences and Beijing Normal University, and focused on developing educational books, audio-visual and other educational products by taking advantage of the strong academic strength of Shandong Institute of Educational Sciences. The company's book management projects mainly include educational books, scientific research theory books, school library equipment books, teaching materials, student books, campus stationery, audio-visual and other film and television products. Service mode: retail, wholesale, leasing, mailing, etc. There are seven categories of books compiled and distributed by the organization, and nearly 100 varieties are included in the supplementary catalogue of primary and secondary schools recommended by the Shandong Provincial Department of Education. There are 123 kinds of software audio-visual materials invested and developed, which are listed in the catalogue of audio-visual software of the Ministry of Education and are well received by teachers and students.
Attach importance to educational research, serve the cultural industry and promote the development of education. The company will continue to innovate and forge ahead, provide excellent spiritual food for education, and strive to open up a vast world of cultural industries.
corporate culture
Cultural concept:
Carry forward the Confucian tradition and shape the image of Confucian scholars.
The distinctive feature of Xinru Company, which is different from ordinary enterprises, is that from the day she was born, she is an enterprise with mature cultural concepts. He has moral standards, codes of conduct, development goals and business characteristics. She integrates Confucianism into business, follows good advice and takes "honesty, faithfulness, elegance and wisdom" as her entrepreneurial spirit; Guided by the Confucian tradition of "benevolence, righteousness, courtesy, wisdom and faithfulness", the company's management thought; Standardize employees' behavior with the image of Confucian "gentleness, kindness, respect, frugality and tolerance"; Form a work style of "loyalty, courage, perseverance, honesty and diligence" for employees. In the vast Shanghai, morality is fundamental, righteousness is beneficial, harmony is precious, frugality is proud, learning is important, and the country is important. Neo-Confucianism believes that only thinkers who are detached from business and stay in business are the real enterprise elites.
spirit of enterprise
Xinru Company has adhered to the enterprise spirit of "sincerity, faithfulness, elegance and wisdom" since its establishment, and has always embodied this spirit in marketing and management.
Honesty, loyalty and truth are the opposite of hypocrisy, treachery and betrayal. As a moral norm, "honesty" has rich connotations. Mencius said: "People who really think have a good lifestyle." "Honesty" is the first spirit of Neo-Confucianism, which mainly refers to the sincerity of mind, dedication, knowledge, treatment and belief. Specific to the company's operators, is to resolutely abandon hypocrisy, cunning, only Nuo Nuo, sincere hospitality, honest management. Loyalty and unity are the concentrated expression of the centripetal force and cohesion of company employees.
Trustworthiness and trustworthiness are the first virtues in today's society. "Believers are the foundation of actions", "If you don't keep your word, how can you believe it?". For a person and a company, keeping promises is the basic requirement for achieving life and career. If you don't see credit, you deny yourself and ruin your reputation. Neo-Confucianism regards the reputation of the company above all else, and the basic principle of Chinese medicine in market communication is "keeping promises". Neo-Confucianism will adhere to the principle of "reputation first, customer first" in all business activities and be a trustworthy person.
Elegant and refined is the temperament and image that the new Confucianism should have. "Elegant, beautiful and likable." In the current market, there is no shortage of people who forget their righteousness, and there is no shortage of people who call chickens and thieves. It has become a common problem for some business people to be greedy for profits and dominate the market. As a new Confucian in Shanghai, we should abide by the Confucian tradition, emerge from the mud without being stained, have integrity and be ashamed. Traditional Chinese medicine in business communication is warm and generous, neither supercilious nor supercilious. We should use the strength of the company, the efforts of employees and perfect service to win customers, instead of doing anything that harms personal and collective dignity.
Wisdom and wisdom are the foundation of Confucian life and entrepreneurship. Knowledge is the wealth of human beings, and wisdom is the most reliable wealth of individuals. Neo-Confucianism worships knowledge and respects talents, so it can be wise in business. They never believe in opportunities, beg for support or rely on any backstage to sell goods. They have completely entered the market and rely on wisdom, hard work, sweat, perseverance and the support of their national education peers to make a living. The struggle of Neo-Confucianism will once again prove that knowledge is power.