As a branch of computer art, print advertising design is closely combined with commercial activities, and has a wide range of employment in China, and is closely linked with various industries. As long as there is a market, advertisements are needed, and advertising designers are needed; As long as there are readers, you need newspapers, magazines and books, and you need Art editor; As long as there is traffic, outdoor advertisements, road signs, bus stop signs and so on are needed.

At the same time, this major is also the cornerstone of other design categories, such as web design, display design, three-dimensional design, film and television animation and so on.

2 1 century is the information age. With the continuous development of China's economy, the social demand of graphic design professionals is increasing, and the development prospect is very promising.

It is reported that after Beijing's successful bid for the Olympic Games, the second occupation in the demand for talents in the next eight years is the multimedia advertising design industry.

Training objectives:

According to the needs of advertising companies, professional design companies, planning companies, graphic design companies, publishing industries, enterprises and institutions and other related industries that need graphic designers, we will cultivate high-skilled graphic advertising designers who can independently design and produce various printed matter, logos, print advertisements, posters, commodity packaging, POP posters, book covers, corporate VI design, printing technology and so on. With comprehensive quality and skills, students can master the professional design skills required for different positions in graphic design. After graduation, students work as design assistants, graphic designers, advertising designers, packaging designers, manuscript editors, production designers and design directors.

Employment prospects:

Advertising is an important means of modern enterprise management strategy, so this major is the most promising sunrise industry in 2 1 century, and it is also one of the majors with the highest employment rate. The longer you work in this industry, the higher your salary will be. The opening of this major has solved the problem of talent shortage in many advertising companies. As long as you are healthy, color blind and weak, you can learn. Moreover, learning has entered relatively quickly, its application is relatively wide, and the supply and demand of corresponding talents are also relatively prosperous. The development of newspapers, magazines, publishing, advertising and other related industries has been booming.

Engaged in graphic design work, the technical difficulty is low, and the demand for talents is relatively large. The treatment office is one of the top ten high-income jobs in China. At present, the average monthly salary of an excellent graphic designer is about 3000-4000 yuan. If you are qualified for higher positions, such as the head of design department and the director of creative department, the average monthly salary will generally not be less than 6000-8000 yuan. If you are tired of working for others, once you have the qualities and skills required by excellent graphic designers, you can set up your own design studio with basic computer equipment, which is not only a shortcut for personal entrepreneurship, but also a desirable lifestyle. Professional introduction:

The major of character image design mainly cultivates applied compound senior talents who meet the needs of society, have high artistic accomplishment and modern design concept, have basic knowledge and skills of artistic design, systematically master image design techniques such as performance modeling, photography modeling and life modeling of film and television dramas, and master basic theoretical knowledge and skills such as beauty, skin care and cosmetics marketing. Train image designers and stylists for film, television, drama, modeling, photography and other professional companies, and train senior marketers for domestic and foreign cosmetics companies.

Training objectives:

Cultivate high-tech application-oriented professionals with all-round development of morality, intelligence, physique and beauty, meet the front-line needs of film and television, drama, modeling, photography and other related industries, have the ability of fashion design, modeling, management, film and television drama performance modeling, photography modeling and life modeling, and master the basic theoretical knowledge and skills of beauty, skin care and cosmetics marketing.

Job analysis:

Graduates of this major mainly face the following four types of enterprises or units:

(1) Professional companies in film, television, drama, modeling, photography, etc., as role image designers.

(2) Cosmetics sales companies, as image representatives, public relations personnel and sales representatives.

(3) Beauty salons and image design enterprises, including beauty salons, image design rooms and wedding photography centers, are middle-level managers and middle-level operators.

In addition, graduates can start their own businesses according to their business ability, management ability and financial resources, such as setting up companies and specialty stores.

Course introduction:

Sketch, color, plain structure, color structure, sketch, computer foundation, art introduction, makeup and image design, beauty skills, hair design principle, fashion design, public relations etiquette, professional etiquette, fashion photography, appreciation of Chinese and foreign classic works of art, appreciation of Chinese and foreign classic works of music, graduation design, employment guidance, etc.

Knowledge and ability that students should possess:

Master the professional skills and techniques of character image design and creation, and have the basic ability to independently carry out the practice of character image design;

Master the professional theories and skills of beauty and skin care;

③ Have a keen sense of fashion and strong ability of fashion analysis and judgment;

Familiar with the basic theories and methods of cosmetics marketing and promotion;

⑤ You can get advanced certificate of makeup, advanced certificate of beauty, character designer, color character designer and other certificates.

⑥ Master a foreign language initially, and be able to read foreign language books and periodicals of this major smoothly. Training objectives:

Cultivate high-skilled professionals in indoor and outdoor decoration design and decoration engineering with high comprehensive quality, innovative consciousness and practical ability. Not only can I skillfully use all kinds of design and production software, but also can fully master the hand-drawing skills of indoor and outdoor renderings, showing outstanding professional level. After graduation, students will be engaged in professional draftsmen, cartographers, assistant designers, interior designers, home designers, display designers and so on.

Career prospects:

With the improvement of people's living standards, every family has different needs for the family environment. Since the early 1990s, indoor and outdoor decoration has been developing and improving. In the early years, the general family decoration will last for more than ten years. Now it's basically about five years. Shopping malls and storefronts are more frequent. According to statistics, the average time for renovation and replacement of public places is about two years. In addition, the continuous expansion of cities in recent years has laid a favorable foundation for the development of decoration industry. Therefore, there is a great market demand for indoor and outdoor designers, and their income is relatively high in similar industries. The average designer's income is based on a certain basic salary plus 2-7% of the design project cost. For example, the average decoration of an ordinary family is between 50,000 and 65,438+10,000. According to 2-7% of the project cost, there are two sets of home improvement in a month, and the monthly income will reach more than 5000. The cost of public installation works is high. Industry analysis:

Three-dimensional animation is also called 3D animation. As a branch of computer art, 3D animation is a relatively independent new art form based on the development of animation art and computer software and hardware technology. It was mainly used in the military field in the early days. Until the end of 1970s, with the appearance of PC, computer graphics gradually extended to the fields of print advertising design, clothing design, decoration design and so on. In 1990s, with the further development of computer software and hardware, the application of computer graphics processing technology has made unprecedented development, and computer art, as an independent discipline, has really embarked on the road of rapid development. From charming Hollywood blockbusters to realistic advertising with extraordinary special effects and real shots, three-dimensional animation can be seen in video production, game development, image art and visual design, and its application fields are very wide.

Training objectives:

This major covers animation, three-dimensional animation (virtual reality, character animation, opening animation, film and television special effects), multimedia production, and adopts practical teaching methods to create real CG talents and realize "employment" after graduation. After graduation, students can work as film and television advertising designers, animation designers and game animation designers.

Employment prospects:

Three-dimensional animation has developed rapidly in China, but animation talents are scarce! According to statistics, there is still a gap of at least 4 million 3D animation talents in China! Animation companies have been established all over the country, and animation companies are eager for talents. Recruitment information of 3D animation talents can be seen everywhere on the Internet, but there are few qualified talents! A domestic company recruits Maya animation talents with a monthly salary of 30,000, but no one dares to ask, which makes people in the industry feel hard to find! Three-dimensional animation talents have become high-paying high-tech talents urgently needed in the domestic market. According to the data, the animation industry is one of the hottest high-paying occupations in the future. Industry analysis:

After China's entry into WTO, the demand of textile and garment industry is the largest among all industries, which can increase 654.38+600,000 jobs every year. So, it's not that graduates can't find jobs. The most important thing is to adjust your mentality and seek development in a certain professional field.

Training objectives:

Cultivate compound professionals who have theoretical knowledge and practical ability in clothing design, clothing structure design, clothing technology production and clothing management, and can independently engage in clothing design, clothing board production, technical management, sales and display of clothing enterprises.

Employment direction:

For clothing companies, model companies, large and medium-sized shopping centers. Engaged in clothing design, clothing production, clothing printing and pushing, clothing performance, clothing marketing, clothing store environment display design and so on.

Course introduction:

Sketch, color, sketch, plane structure, color structure, computer foundation, clothing fabric, clothing color, clothing style design, clothing structure drawing, clothing technology, Photoshop, Coreldra, clothing CAD, three-dimensional cutting, clothing design, clothing technology management and clothing marketing. Industry analysis:

At present, there are 975 1 star hotels in China, which are in the transition period of hotel restructuring. More than 8,000 public hotels will enter the market economy, which greatly increases the demand for hotel management talents, and the treatment of hotel managers is relatively high in the management. At present, the local managers of hotels in China are basically students from technical secondary schools and vocational technical schools who have engaged in hotel business and accumulated experience, and generally lack theoretical knowledge. Therefore, college graduates with certain experience are still more popular. However, college graduates should overcome their own shortcomings, start from the grassroots level in a down-to-earth manner, and seek development after gaining experience, otherwise it will be difficult for people to find jobs.

Tourism is a thriving industry, so the specialty of tourist shop management is also a sunrise specialty. With the gradual improvement of tourism management system and the better combination of theory and practice, the prospect of tourism store management specialty is very bright. If the current major of tourist shop management is a flower in bud, then in the near future, the flower of tourist hotel management will be "charming, delicate and charming, and fragrant with flowers".

Training objectives:

The course mainly focuses on the tourist hotel industry, so that students can systematically learn the theoretical knowledge of tourist hotel management. Tourism has the reputation of "smokeless industry" and "eternal sunrise industry". This major provides relevant knowledge and skills suitable for senior management positions in tourism, including research on travel agency management and leisure and holiday environment. Hotel management and tourism management are closely related. Most domestic hotel managers have not studied the specialty of store management, so compared with them, people with a degree in tourism hotel management are obviously more competitive.

Employment direction:

Engaged in tour guide and grass-roots management for travel agencies, tourist attractions, various exhibition halls and other enterprises and institutions. Or engage in front-line reception service and grass-roots management in tourist hotels. And exhibition companies, exhibition companies, exhibition halls and decoration companies are engaged in exhibition planning, exhibition organization, exhibition layout, exhibition display, conference reception, group activities and other business and grass-roots management.

Course introduction:

Computer Foundation, Professional Etiquette, Public Relations Etiquette, Tourism English, Tourism Policies and Regulations, Introduction to Tourism, Protection and Planning of Tourism Heritage Sites, Tourism Psychology of China Tourism Sites, Tourism Marketing, China History and Tourism Religious Culture, Tour Guide Foundation, Tour Guide Practice, Travel Agency Management, Introduction to Hotel Management, Hotel Lobby and Room Management, Hotel Catering Management, Service Psychology, Graduation Design, Employment Guidance, etc.