According to an online survey, the education and training of primary and secondary schools in China is growing at a rate of 30% every year, and more than 654.38 billion young children participate in various trainings every year. At present, there are more than 200 million primary and secondary school students in China. In large and medium-sized cities, more than 90% primary school students receive various kinds of tutoring after class. It is conservatively estimated that China's market consumption due to students' visits and purchases of teaching AIDS, extracurricular reading materials, performances and extracurricular training is about 600 billion yuan, of which all kinds of training consumption is about 200 billion yuan.

Children's extracurricular training has become a big part of family expenses!

Parents of students in different cities, schools and grades are willing to pay different training fees.

First-and second-tier cities are more willing and able to pay than third-and fourth-tier cities; There are more senior class meetings such as senior high school entrance examination and senior high school entrance examination than other grades; Key schools may be more expensive, and ordinary schools will be cheaper.

Second, the transportation cost.

In big cities such as Beijing, this cost will be more important. In Beijing, the two-hour training course may take more than 1 hour on the road. So in big cities, 80% of parents only need to apply for two subjects. If you enroll in two courses or attend two courses in a row, the transportation fee will be much lower.

If your school is near a big English training school. If it has two hours of classes, then you can have another class, which will greatly reduce the transportation cost. The course of studying thinking in Beijing is three hours, which also takes into account the transportation cost.

Third, the opportunity cost

1. The cost of college entrance examination results.

There has never been an example of "winning at a low price" in the senior high school entrance examination and the college entrance examination, because the guidance of the senior high school entrance examination looks at the result, not the price.

2. Change teaching materials to meet the cost of teachers.

Why do low-cost free classes only attract parents who are eager to come to class cheaply, but there are no parents who can't study in other institutions for a long time?

Because low-cost classes are very cheap, but if you want to change textbooks and teachers, there will be an unsuitable learning process, which is not cost-effective for parents and students.

1 Why is the class successful?

Last year, New Oriental, Learning and Thinking, and Gaosi held 1 yuan class, and as a result, the market share changed from less than 50% to more than 50%, and hundreds of small institutions and primary schools died. Why can they succeed?

Because they are well-known brands, parents know that the teaching quality of these institutions is not much different.

However, parents will not be at ease when primary schools do 1 yuan classes. Therefore, primary schools can't do free classes for one semester, but only short-term effective free classes, such as four-hour phonetic alphabet classes and six free classes.

How to compete with universities?

To compete with universities in dislocation can reduce the problem of teachers' conversion costs.

Many principals found that 80% of students enrolled in remedial classes and did not want to change schools. It's simple. Everyone teaches English. Why do students want to transfer? He must adapt himself to the new environment. If he teaches English, you teach Chinese (composition, reading, eloquence, Chinese studies) and expand subjects instead of changing textbooks. For parents, the switching cost will be much lower.