Stick to the red line of "educating people"
Original proposal: deepen the reform of cultural system, implement major cultural projects, and improve the public cultural service system, cultural industry system and cultural market system.
Interpretation: the proposal puts forward "deepening the reform of cultural system, implementing major cultural projects, and improving the public cultural service system, cultural industry system, and cultural market system"; Among the main objectives, it is particularly emphasized that "on the basis of improving the balance, inclusiveness and sustainability of development, the GDP and the per capita income of urban and rural residents will double from 20 10 by 2020". The quantitative connotation of "doubling" actually requires us to let the people feel the improvement of happiness index brought about by economic development in the development of public cultural services and cultural industries. It is necessary to clarify the objectives, concepts and development models of cultural construction, always adhere to the red line of "taking cultural people" and jointly promote the coordinated development of cultural construction.
The construction of cultural development system during the "Thirteenth Five-Year Plan" period will be the focus of development. The "Proposal" also emphasizes the construction and improvement of the "system" of cultural development, including the construction of cultural industry market system and the construction of modern public cultural service system.
The construction of the system is a long-term and systematic work, which needs to be considered from the perspective of top-level design and macro-layout, and needs to be closely planned from the micro-links such as market players and project landing. On the basis of paying attention to the development of traditional cultural industries such as exhibitions and advertisements, in recent years, we have gradually paid attention to the integration of cultural creativity, design services and related industries, and the integration of cultural industries and new formats, which are closely related to the institutional construction of cultural development. At the same time, from social environment to personnel training, from circulation system, financial support and international trade, these elements are indispensable in the "system".
Adhere to the pillar position of cultural industry
Original text of "Proposal": The public cultural service system has been basically completed, and the cultural industry has become a pillar industry of the national economy.
Interpretation: During the Twelfth Five-Year Plan period, the central government made a series of major arrangements for cultural construction. The Sixth Plenary Session of the Seventeenth Central Committee adopted the Decision on Deepening the Reform of Cultural System to Promote the Great Development and Prosperity of Culture, and proposed that the cultural industry should become a pillar industry of the national economy during the Twelfth Five-Year Plan period. The 18th National Congress of the Communist Party of China put forward the strategic task of building a strong cultural country. The Third Plenary Session of the 18th CPC Central Committee made important arrangements, taking deepening the reform of the cultural system as an aspect of comprehensively deepening the reform; The Fourth Plenary Session of the 18th CPC Central Committee deployed the cultural legal system as an important aspect of comprehensively administering the country according to law.
One of the goals of this proposal is that "the public cultural service system is basically completed and the cultural industry has become a pillar industry of the national economy". On the basis of the Twelfth Five-Year Plan, the central government has extended this goal for five years, which means that the doubling plan we emphasized in the past can be further promoted in the next five years. At present, the added value of China's cultural industry is also increasing, but we should not only emphasize the pillar of culture in quantity, but also emphasize the connotative development of cultural industry in quality.
Promote the integration and development of cultural industry and public culture.
Original text of "Proposal": It is pointed out that it is necessary to promote the standardization and equalization of basic public cultural services, guide cultural resources to tilt towards urban and rural grassroots, innovate public cultural service methods, and protect people's basic cultural rights and interests; Promote the optimization and upgrading of the cultural industry structure, develop backbone cultural enterprises and creative cultural industries, cultivate new cultural formats, and expand and guide cultural consumption.
Interpretation: Public cultural services and cultural industries should be integrated and developed. Public culture is the most basic guarantee of China citizens' cultural rights, and cultural industry is the strongest support and driving force for the development of public culture. The two support each other, especially in the promotion of public cultural content. The socialization of public culture also needs more modern and humanized services and performances in the cultural industry.
In addition, strengthening the coordination of development is also an important aspect of this proposal. It is also very important to adhere to regional coordination and coordinated development between urban and rural areas in cultural construction. However, consistent with the current situation of unbalanced economic and social development in China, the imbalance of "high in the east and low in the west" still exists in cultural construction.
Whether it is public cultural construction or cultural industry development, the speed and level of cultural construction in China are basically consistent with the overall pattern of economic development, showing a trend of high in the east and low in the west. There is a great gap in the development of talents, capital, technology and scale between eastern and western cultures. With the rapid development of the Internet, emerging formats of cultural industries emerge one after another, and the output value accounts for an increasing proportion. In this case, it is necessary to understand the development of cultural industry and public culture from a new perspective, make full use of the Internet to effectively solve the imbalance of cultural construction, comprehensively improve the development level of cultural industry, and build a brand-new public cultural service system. China's cultural construction is under such a historical background, which determines that the cultural construction in the "Thirteenth Five-Year Plan" period should adhere to the major principles of scientific development, coordinated development, harmonious development and sustainable development. The ultimate goal of cultural development is to organically unify cultural industries and cultural undertakings, so that cultural construction can better serve the realization of the goal of building a well-off society in an all-round way, realize the organic unity of economic construction and social construction, and realize the organic unity of cultural development in developed areas and underdeveloped areas.
Double-effect unification is the basic premise of cultural development
Original proposal: Promote the coordinated development of material civilization and spiritual civilization. Adhere to the principle of "grasping with both hands and being hard with both hands", adhere to the orientation of advanced culture, adhere to the people-centered work orientation, persist in putting social benefits first, unify social and economic benefits, strengthen cultural self-confidence, enhance cultural consciousness, accelerate cultural reform and development, strengthen construction, and build a cultural power.
Interpretation: the development of culture and cultural industries should adhere to the unity of double effects. Cultural development is not only the increase of output value, quantity and variety, but also the spiritual food of the broad masses of people, which precisely reflects the particularity of cultural industry with both social and economic attributes. In the long historical period in the future, we should consistently adhere to this basic principle and bottom line, which is also an example in international development.
Uneven economic and social development, just like a person with short legs, is bound to fall. The same is true of the development of cultural industries. In the process of cultural industry development, we can't "focus on quantity", and GDP is not all. We should give full play to the important role of cultural industry in economic growth and always put the social value of cultural industry in the first place. Therefore, cultural enterprises should insist on producing cultural products with good social benefits and obtain economic benefits on the basis of ensuring social benefits. Facts have also proved that cultural products with good social benefits can often obtain objective economic benefits, and there is no contradiction between them. Government departments need to further improve the assessment system of leading cadres on the existing basis, strengthen supervision and comprehensively evaluate the social benefits of cultural industries.
The security of network culture is very important.
Original text of "Proposal": Strengthen the construction of online ideological and cultural positions, implement the network content construction project, develop a positive network culture and purify the network environment.
Interpretation: The development of the Internet has brought opportunities and challenges to cultural construction. The new forms and contents of network culture communication are issues that need special attention during the 13th Five-Year Plan period. Network cultural security is an important part of national cultural security, a major event closely related to the construction of ideological positions, and an important field with the most prominent contradiction and urgent need to be solved and faced in the current national cultural security issues.
With the rapid update, development and popularization of Internet technology, the rapid spread of information and the emergence of new means of network communication, the form of network culture construction is extremely severe. In this case, strengthening the construction of online ideological and cultural positions and maintaining the safety of network culture has become one of the urgent tasks of cultural construction. Therefore, network cultural security will become an important aspect that we should attach great importance to, actively respond to and innovate in the process of cultural construction during the Thirteenth Five-Year Plan period. We should maintain the safety of network culture through active construction and effective management and realize the healthy development of network culture construction.
Cultural development should be guided by fine products.
In addition to the above six points, Zhou Fan also interpreted the "Proposal" in combination with *' s speech at last year's symposium on literary and artistic work. He believes that cultural development must be coordinated, and the ultimate direction of coordinated development is to create fine products. The "Proposal" also clarifies the direction of the construction of fine culture. As * pointed out at the symposium on literary and artistic work, "the reason why fine works are' fine' lies in their profound thoughts, exquisite art and excellent production." The quality of cultural industry is to realize the precision of cultural products, and the quality of public culture is to tilt public culture to the grassroots level, so that the content of public cultural services that the people are most eager for can be fully reflected and implemented.
Therefore, our cultural development must also create high-quality products, both quantity and quality, both plateau and peak. These ideas and contents are indispensable for cultural construction during the Thirteenth Five-Year Plan period and need to be implemented one by one.