To carry out ideological and moral education activities and pay attention to the two-way combination of point and surface in the daily management process, how to analyze the ways and countermeasures of ideological and moral education for college students?

Guiding the healthy growth of college students and enhancing the attraction and cohesion of socialist ideology to college students require colleges and universities to carry out ideological and political education to keep pace with the times. This paper discusses the ideological and moral education of college students from three aspects: the construction of ideological and political teachers, the management of daily theme education activities and service education, aiming at improving the level and effectiveness of ideological and moral education.

Keywords: college students; Ideological and moral education; Working mode; Countermeasures

With the economic globalization, the development of Internet technology and the popularization of new media, various cultures and ideas collide with each other, and ideological culture and values show a diversified and diversified trend. Undeniably, under the impact and influence of western bad culture, some college students show some problems such as vague ideals and beliefs, distorted value orientation, weakened sense of social responsibility and moral consciousness. It is the essence and direction of ideological and political education to guide college students to establish a correct world outlook, outlook on life and values, and to train qualified builders and reliable successors of the cause of Socialism with Chinese characteristics. Strengthening the ideological and moral education of college students is a process of comprehensively implementing the party's educational policy and seeking dominance in diversity. Improve the quality of ideological and political education for college students and further implement it? Lide Shu Ren? The fundamental task of this kind of education requires the organic unity and close cooperation of teaching, management and service.

First, strengthen the construction of ideological and political teachers and improve the ability and level of teaching and educating people.

Teachers' noble personality and profound knowledge can exert a positive and far-reaching educational influence on students in a subtle way. To strengthen the ideological and moral education of college students, we must improve teachers' professional ethics and professional ability, improve the professional construction of political cadres and front-line counselors in colleges and universities, and cultivate firm identities, practitioners and leaders of the socialist core value system [1]. To implement Scientific Outlook on Development's view on talents, colleges and universities should give full play to the role of ideological and moral education and teaching while imparting scientific knowledge and professional skills to students. (A) keep up with the social situation and enrich the teaching content of ideological and political theory courses. With the development and change of society, ideological and political education has distinct characteristics of the times. To make the ideological and political theory course attractive, the teaching content needs to pay close attention to current affairs and politics, interpret major international and domestic events, grasp social hot spots and difficulties, and connect with students' real life. Only by constantly enriching the teaching content can students feel that the teacher's teaching is meaningful and reasonable and get inspiration from it; Only by integrating theory with practice and taking into account the group characteristics of teaching objects in many aspects can boring theoretical knowledge be expressed in a way that students like to hear, which will make students happy to listen, generate strong interest in learning and guide them to establish a correct outlook on life, values and world outlook. (2) Improving teaching methods and innovating ideological and political theory teachers are the leaders and organizers of education and teaching activities, which directly affect the quality and effect of teaching. The change of the times requires teachers to constantly learn and learn from advanced educational concepts at home and abroad, and actively understand and study the new characteristics of student groups. Teachers should not only inherit good experiences and practices, but also actively optimize and explore new teaching methods and means, and flexibly use multimedia technology to enrich teaching expressions. Efforts will be made to change students' learning process from passive learning with single instillation mode to active learning with interactive mode, so as to improve learning efficiency and expand classroom teaching effect.

Second, strengthen the process management of daily theme education activities and expand the online education methods.

(a) to carry out ideological and moral education activities, pay attention to the two-way combination of point and surface in the daily management process, and carry out thematic education activities in stages, organized and planned. In the process of students' growth, it embodies the guidance and infiltration of socialist core values and lays a common ideological value foundation [2]. For example, in party branches, youth league branches, and class youth league committees, political theory learning activities are organized regularly to educate ideals and beliefs; Carry out extracurricular volunteer activities and social welfare activities, and strengthen the education of college students' civic service awareness; Taking major historical events as the breakthrough point, a series of keynote speeches on national spirit and patriotism were launched; Organize students to analyze and discuss international and domestic political events, and educate students on national conditions and situation policies; Vigorously publicize the typical deeds of advanced models, carry forward the main theme of the socialist core value system, stimulate students' strong sense of social mission and patriotism, and call on college students to learn from advanced and practice advanced values. Call on college students to closely link their personal development with the needs of the country and society, aspire to become talents and work hard for the rejuvenation of the Chinese nation. While implementing comprehensive education, we should also consider the realistic differences of college students. Students come from all corners of the country, with different family backgrounds and growth experiences, and it is inevitable that they will have different personality and psychological characteristics and mixed ideological and moral qualities. To improve the effectiveness of ideological education, educators need to go deep into student groups, take the initiative to understand students' individual characteristics and moral cognition level, analyze, summarize and summarize them, and conduct targeted follow-up education and face-to-face counseling. The school pays attention to the subjective and selective role of college students in the construction of their own ideological and political quality, encourages reflection and questioning, advocates independent thinking, and encourages the development of diversified personality [3]; It is necessary to popularize advanced work experience in time and be good at discovering the stories of typical people around students. It is necessary to improve the evaluation system, organize the evaluation of the effect of educational activities in a timely manner, adjust the content and form of activities according to the feedback results, constantly enrich methods, innovate paths, and improve the timeliness of educational work. (2) Build an online education platform to expand the coverage of ideological and political education. College students are curious, eager to learn and quick to accept new things. With the development of multimedia technology, their information acquisition methods and communication channels have undergone tremendous changes. In the world where the virtual and the reality are constantly intertwined, college students' cognition is more easily misled. This requires educators to keep pace with the times and adapt to students in the new era? Machine? Never leave, constantly improve the online education platform, and actively seize the position of political communication and network culture. To build a network platform for sharing ideological and political education resources and carry out online guidance, we should proceed from students' growth needs, be close to students' psychological needs at different levels, and constantly improve the service function of university campus network carriers. By making full use of the advantages of online resources, strengthening the positive educational function of the network, carrying out online communication and psychological counseling activities, we will innovate the construction of dormitory culture and campus culture. By organizing all kinds of network scientific and cultural activities, the situation of online and offline linkage is formed, which provides a platform for students' self-education and self-management, and provides good opportunities for college students' learning and growth. Convenient network communication has broken through the restrictions of identity, time, space and place, and it is more difficult to control public opinion on campus network. This requires educators to improve their ability to use and control emerging media, be good at grasping the characteristics and laws of the development of network culture, and have the ability to discover, warn, judge and dispose of network public opinion [4]. In this regard, the school should not only pay attention to the development and maintenance of the network, but also formulate the corresponding network security monitoring mechanism. Carry out positive education and guidance on relevant laws and disciplines among students, cultivate students' self-esteem, self-discipline and positive attitude, and widely mobilize student cadres and student party member to participate in network security education and supervision. Teachers and students work together to create a democratic, inclusive, positive and safe campus network environment.

Third, student-oriented, service education.

(1) Pay attention to humanistic care. Educate students with emotion, respect their individual differences, combine solving ideological problems with solving practical problems, and serve students in an all-round way with sincerity, love, care and patience. Pay attention to students? Vulnerable groups? Persuade people with emotion, convince people with reason, go into students' hearts, stimulate students' self-improvement, self-confidence and self-reliance, inspire students' gratitude for the country and society, and help students learn from them? Recipient? Develop into? Do it yourself? Grow up? Helper? . (2) Build a communication mechanism between home and school, form an educational synergy to strengthen ideological and political education, build an ideological defense line to resist the influence and infiltration of various wrong thoughts, and create a good educational environment. It is also necessary to establish a perfect communication mechanism between home and school, so that all elements and stages of college students' ideological and political education can interact and resonate in space and content, and build an educational synergy [5]. Realize the perception, internalization, externalization and solidification of the socialist core value system among college students.

References:

Yang Xiaohui. On the integration of socialist core values into the whole process of ideological and political education for college students [J]. Journal of Northeast Normal University, 2009, (5).

[2] Luo Yuting, Shi Shanshan. Chinese dream education: a new topic of ideological and political education for college students [J]. Research on Ideological Education, 20 13, (9).

[3] Yan Huang. Research on innovative methods of ideological and political education for college students [J]. Journal of Sichuan University of Technology, 20 15, (1).

[4] Feng Gang. Study and implement the spirit of the 18th CPC National Congress and strive to improve the quality of ideological and political education for college students [J]. A guide to ideological and theoretical education, 20 13, (2).

[5] Chen Yong, Panther Chen and Chen Min. Lide Shu Ren: The Fundamental Task of Contemporary College Students' Ideological and Political Education [J]. Introduction to Ideological Education Theory, 20 13, (4).

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