Strong visual impact

Banner ads usually use large-size, high-definition pictures or videos, which can attract users' attention in a short time, thus achieving the effect of publicity.

Improve brand awareness

Banner ads usually use the company's brand logo or product image, which can effectively improve brand awareness and let more people know and remember the brand.

Improve user click-through rate

Banner ads are usually placed at the top or sidebar of the website, which is easy for users to see when browsing the webpage, thus increasing the click rate of users and improving the conversion rate of advertisements.

Can convey more information.

Banner ads are larger in size and can accommodate more information, including words, pictures, videos and so on. , and can convey the information of advertisers more comprehensively.

Consistent with the style of the website

The design of banner ads should be consistent with the overall style of the website, so as to better integrate into the website, not to cause discomfort to users, but also to improve the click-through rate and conversion rate of advertisements.