Those coaching companies that once dominated the industry, one year after the Ministry of Education issued the "double emission reduction" policy in 2023, almost simultaneously released the reform direction and strategy, and took substantive measures.
"The rest of the educational institutions have their own unique development and change choices.
This is a new attempt. How to change it specifically requires the organization to choose according to human resources and business conditions.
Education and training may be a thing of the past for them.
Xiong Bingqi, dean of the 2 1 Century Institute of Education and an education expert, said.
Take monkey psychological counseling as an example. Since last year, monkey counseling has begun to try to develop auxiliary materials.
As the person in charge of related projects, Wang Yue led the packaging and listing of the teaching AIDS of A Book for Winter Holiday.
In order to ensure the quality of live broadcast, Wang Yue watches how others sell goods live on platforms such as Didi Taxi every day. "What kind of speaking skills to use, how to communicate with fans, how to make the most touching selling point in a short time", and sometimes I even dream that I am doing postscript and broadcasting live.
Fortunately, in the first episode of live broadcast, Wang Yue was still sweating with nervousness, but the live broadcast effect was good. In the end, in several episodes of live broadcast, 6,543.8+0,000 people watched, 6,543.8+0.5 million people liked and got more than 7 million messages.
Figure | Wang Yue and colleagues are preparing for the live broadcast. "We only ordered 60,000 copies at the beginning, but we sold 65,438+10,000 copies." Wang Yue said excitedly.
After that, busyness changed from worry to expectation. "We sometimes go to the printing factory overnight to continue printing. I have been asking my parents if they can continue to publish the summer edition. "
As a newcomer in the workplace, Bao Rui only graduated for a month when he was working on his own project.
The captain encouraged him on the day he received the notice of Wuhan team formation. "Don't be afraid because you are young. Try it bravely. Everything you do now is progress. "
With enthusiasm, Poly and his colleagues have carried out many innovative measures in the industry, attracting many colleagues to come for reference. In addition, the hot sale of monkey counseling auxiliary products also marks the initial success of monkey counseling reform.
Over the past year or so, education and training institutions have embarked on the road of "second venture", from the initial test of water, gradually focusing on the point of force, and the direction of institutional reform is stable.
Now the education and training industry has experienced advantages and disadvantages, but the market is healthier and more orderly, and there are more innovative models to explore.
In addition, in order to change the coaching enterprise, experts put forward that "patience is needed! Pay attention to the product itself, good products can bring brand influence and gradually reduce marketing costs.
In the process of K 12 institutional transformation, the brand effect accumulated in the past is helpful to the transformation. At least if students know that you are a big organization, the risk will be less, but ultimately it depends on the professionalism of the products.
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