Continuous innovation is the key to maintain the leading position of Pearson higher education, which has gathered famous educational brands; Such as prentiss Hall, Addison Wesley and Longman. Brands and services have attracted a large number of top authors in the world. Pearson education is not only satisfied with the brand, but also pursues technological innovation, taking the lead in launching top-level publishing and occupying a leading position.
In terms of higher education, according to the reform policy and development needs of the Ministry of Education, they have cooperated with domestic publishing houses to publish a large number of textbooks suitable for universities, many of which have been adopted by many universities including Peking University and Tsinghua. In English education and primary and secondary education, we have published a variety of English textbooks and dictionaries in cooperation with domestic publishing houses, among which Longman English Dictionary, New Concept English and Contemporary College English published in cooperation with the Commercial Press and Foreign Language Teaching and Research Publishing House have exerted a strong influence. In addition, some achievements have been made in science textbooks for primary and secondary schools.
Pearson Group, which develops PTE exams, was established in April. 1724. Pearson Group, headquartered in Britain, is the largest educational publishing group in the world. Its subsidiaries include world-renowned brands such as New Concept English, Longman Dictionary, Penguin Series (who has published "Who Moved My Cheese" to set a global sales record), Financial Times, The Economist, and well-known domestic enterprises such as Wall Street English and Global Education.
As we all know, Pearson Education Group occupies the largest market share in the world in the field of higher education and occupies a leading position in various disciplines. Pearson education has gathered well-known educational brands such as PrenticeHall, Addison Wesley and Longman. Pearson education is not only satisfied with brand, but also pursues technological innovation. Take the lead in launching top-level publishing and occupy a leading position. In addition to higher education, Longman Group, a subsidiary of Longman Group, has a history of publishing English education for 280 years. It not only published the first English dictionary in the world, but also occupied a global authoritative position in the fields of dictionaries, English textbooks, English grammar and reading materials, and also played a leading role in preschool and primary and secondary education, as well as the whole field of basic education.